Patrick Business

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With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.

Planet Hurt, Volume One: The Idea & the Process is a revolutionary psychological eye opener and guidebook of sorts for those who wish to improve their relationships (be it personal or professional), face and conquer their deficiencies, and lead more fulfilled lives.

Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018 - but its Roundup Ready® seeds, introduced 25 years ago, are still reshaping the farms that feed us. When researchers found trace amounts of the firm’s blockbuster herbicide in breakfast cereal bowls, Monsanto faced public outcry. Award-winning historian Bartow J. Elmore shows how the Roundup story is just one of the troubling threads of Monsanto’s past, many told here and woven together for the first time.

Strong relationships are the key to personal and professional success. That is the lesson that Robert Hanson, owner of a struggling insurance agency, is about to learn. By following the advice of two surprising mentors and the natural connectors he meets through them, Robert uncovers powerful relationship-building secrets that have long eluded him even though they were always in plain sight.

Every organization is plagued by destructive friction. Yet some forms of friction are incredibly useful, and leaders who attempt to improve workplace efficiency often make things even worse. Drawing from seven years of hands-on research, The Friction Project by bestselling authors Robert I. Sutton and Huggy Rao teaches readers how to become “friction fixers.”

Marketing Your Aging in Place CAPS Business is your ultimate guide to mastering the art of aging-in-place marketing and establishing your business as best in class. Packed with actionable strategies and innovative concepts, this book will transform the way you think about serving older adults in their homes. Inside, you’ll discover: How to think like an Aging-in-Place Contrarian: Stand out in a crowded market with fresh perspectives. The impact of Environmental Press: Understand how EP affects older adults and how your designs can empower them. Choice Architecture for Aging in Place: ...

In Thinking, Fast and Slow, Kahneman takes us on a ground-breaking tour of the mind and explains the two systems that drive the way we think and make choices. One system is fast, intuitive and emotional; the other is slower, more deliberative and more logical. Kahneman exposes the extraordinary capabilities-and also the faults and biases-of fast thinking and reveals the pervasive influence of intuitive impressions on our thoughts and behaviour.

DisneyWar is an enthralling tale of one of America's most powerful media and entertainment companies, the people who control it, and those trying to overthrow them. It tells a story that - in its sudden twists, vivid, larger-than-life characters, and thrilling climax - might itself have been the subject of a Disney classic - except that it's all true.

Embark on the thrilling quest of global entrepreneurship, your heart aflame with daring ambition and your vision reaching beyond borders. Imagine having a compass—an instrument that turns the intricate labyrinths of this journey into a navigable path. Conquering the Globe: Navigating Success Through Strategic Global Entrepreneurship, the second volume in the ten-book Be A Unicorn series by Patrick H. Perrine, is exactly that compass—a guiding beacon radiating wisdom and inspiration for your voyage. This riveting guidebook is more than just a repository of insights—it’s a formidable ...

Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.

Venture into the exhilarating realm of uncharted business possibilities with the fifth installment in Patrick H. Perrine’s ten-book series: Daring Disruption: A Guide to Igniting Innovation and Creativity for Extraordinary Business Success. Far from a conventional guide, this is a strategic dynamo, ready to propel your venture into the future where creativity, innovation, and extraordinary success intersect. Daring Disruption is your powerhouse to ignite an unmatched fusion of creativity and innovation. It is a lively, hands-on manual, enriched with enlightening case studies and ...

Jim Paul's meteoric rise took him from a small town in Northern Kentucky to governor of the Chicago Mercantile Exchange, yet he lost it all - his fortune, his reputation, and his job - in one fatal attack of excessive economic hubris. In this honest, frank analysis, Paul and Brendan Moynihan revisit the events that led to Paul's disastrous decision and examine the psychological factors behind bad financial practices in several economic sectors.

How will we live well in a super-networked, information-soaked, yet predictably irrational world? The only way to know is to understand how the way we think is changing. As economist Tyler Cowen boldly shows in Create Your Own Economy, the way we think now is changing more rapidly than it has in a very long time. Not since the Industrial Revolution has a man-made creation - in this case, the World Wide Web - so greatly influenced the way our minds work and our human potential.

Dr. Gay Hendricks broke new ground with his best-selling classic, The Big Leap, which has become an essential resource for coaches, entrepreneurs, executives, and health practitioners around the world. Originally published as The Joy of Genius, The Genius Zone has been updated and expanded throughout, making it the essential next step beyond The Big Leap.

"What do I need to do?" It's almost always the wrong question that an entrepreneur asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?"

Henry Kissinger analyses the lives of six extraordinary leaders—Konrad Adenauer, Charles de Gaulle, Richard Nixon, Anwar Sadat, Lee Kuan Yew, and Margaret Thatcher—through the distinctive strategies of statecraft that he believes they embodied. To each of these studies, Kissinger brings historical perception, public experience and, because he knew each of the subjects and participated in many of the events he describes, personal knowledge.

As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.

You've heard some incredibly interesting things about DApps, but you're having trouble understanding what they are. Everyone appears to have their own definition of what they are, at least in the computer industry, and the more you look into it, the more confusingly technical it all gets. You might also be eager to create a DApp and participate in the decentralized community, but you're not exactly sure how they differ from regular applications. So, take a seat, relax and this book will take you on a journey into the decentralized world and show you all you need to know about Decentralized ...

To succeed in a fast-changing world, individuals and companies know they must create a culture of growth, where experimentation and feedback are encouraged, and learning is integrated into the everyday. Yet we often get stuck in a well-worn pattern of habits that don’t move us forward. Why? Because many of us get trapped in the Performance Paradox: the counterintuitive phenomenon that if we focus only on performing, our performance suffers. How can we give ourselves the space to experiment and grow while also delivering high-level results?