Patrick Business

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Marketing Your Aging in Place CAPS Business is your ultimate guide to mastering the art of aging-in-place marketing and establishing your business as best in class. Packed with actionable strategies and innovative concepts, this book will transform the way you think about serving older adults in their homes. Inside, you’ll discover: How to think like an Aging-in-Place Contrarian: Stand out in a crowded market with fresh perspectives. The impact of Environmental Press: Understand how EP affects older adults and how your designs can empower them. Choice Architecture for Aging in Place: ...

DisneyWar is an enthralling tale of one of America's most powerful media and entertainment companies, the people who control it, and those trying to overthrow them. It tells a story that - in its sudden twists, vivid, larger-than-life characters, and thrilling climax - might itself have been the subject of a Disney classic - except that it's all true.

Venture into the exhilarating realm of uncharted business possibilities with the fifth installment in Patrick H. Perrine’s ten-book series: Daring Disruption: A Guide to Igniting Innovation and Creativity for Extraordinary Business Success. Far from a conventional guide, this is a strategic dynamo, ready to propel your venture into the future where creativity, innovation, and extraordinary success intersect. Daring Disruption is your powerhouse to ignite an unmatched fusion of creativity and innovation. It is a lively, hands-on manual, enriched with enlightening case studies and ...

Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018 - but its Roundup Ready® seeds, introduced 25 years ago, are still reshaping the farms that feed us. When researchers found trace amounts of the firm’s blockbuster herbicide in breakfast cereal bowls, Monsanto faced public outcry. Award-winning historian Bartow J. Elmore shows how the Roundup story is just one of the troubling threads of Monsanto’s past, many told here and woven together for the first time.

Today's chief information officers must be an entirely new breed of technology leader. With ever-changing demands from the business, and in an increasingly technology-centric business environment, CIOs must find game-changing innovations and process improvements that make a real impact on the bottom line. Business executives need their CIOs to be real partners - speaking the language of the business and donning their strategist caps - not just commodity managers.

From her troubled childhood to her time as a young editor at Vogue to her partnership with cobbler Jimmy Choo to her very public relationships, Tamara Mellon offers a gripping account of the episodes that have made her who she is today. The result is a must listen for entrepreneurs, fashionistas, and anyone who loves a juicy true story about sex, drugs, money, power, high heels, and overcoming adversity.

To succeed in a fast-changing world, individuals and companies know they must create a culture of growth, where experimentation and feedback are encouraged, and learning is integrated into the everyday. Yet we often get stuck in a well-worn pattern of habits that don’t move us forward. Why? Because many of us get trapped in the Performance Paradox: the counterintuitive phenomenon that if we focus only on performing, our performance suffers. How can we give ourselves the space to experiment and grow while also delivering high-level results?

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.

As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.

"What do I need to do?" It's almost always the wrong question that an entrepreneur asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?"

Bixby Alexander Tam (nicknamed “Bat”) is about to start fourth grade—and unfortunately for him, everything is changing: There's a new teacher, a new classroom, new seats…and new rules. Mr. Grayson, Bat’s third grade teacher, had a lovable class rabbit named Babycakes who Bat could visit anytime he needed a break. But Mr. Peña does not have a class rabbit. In fact, Mr. Peña doesn't believe in class pets at all. And for Bat, that’s one change too many.

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.

Some negotiations are easy. Others are more difficult. And then there are situations that seem completely hopeless. Malhotra identifies three broad approaches for breaking deadlocks and resolving conflicts, and draws out scores of actionable lessons using behind-the-scenes stories of fascinating real-life negotiations, including drafting of the US Constitution, ending bitter disputes in the NFL and NHL, and beating the odds in complex business situations.

Strong relationships are the key to personal and professional success. That is the lesson that Robert Hanson, owner of a struggling insurance agency, is about to learn. By following the advice of two surprising mentors and the natural connectors he meets through them, Robert uncovers powerful relationship-building secrets that have long eluded him even though they were always in plain sight.

An invitation to Catalina Island from billionaire CEO Richard Kingsley. For his sons, Ted and John, and their wives, it’s an opportunity to curry favor, gain control of a real estate empire, and secure their family’s futures. For the controlling patriarch, succession is a contest. He and his newest wife won’t make it an easy win. Then Richard’s estranged live-wire daughter, Sibley, crashes the party. She’s the least of the night’s surprises. As the stakes for the inheritance of the Kingsley legacy are raised, the beautiful waters of the Pacific look more like a menacing illusion.

Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate - how to speak and write to get your ideas across.

1898 in der norditalienischen Stadt Modena geboren, lebte Enzo Ferrari seinen Traum und gründete den berühmtesten Sportwagenhersteller der Welt. Dieses Buch analysiert, wie er seine Ziele mit als modern geltenden Konzepten erreicht hat oder wo Führungstheorien, emotionale Intelligenz, Wirtschaftsethik, Kundenorientierung und Nachhaltigkeit bereits zu Beginn des letzten Jahrhunderts Leitprinzipien der Wirtschaft waren.

As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result.

In recent years, workplace toxicity, industry volatility, and technology-driven turnover have threatened the psychological well-being of employees. When we can’t flourish at work, both personal success and corporate productivity suffer. As we sit on the cusp of some of the most turbulent economic changes in history, many of us wonder how we can not only survive but flourish in our careers. Now, Tomorrowmind provides essential plans and actionable advice for facing the uncertain future of work.