Popular Science

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

Andy Griffith and Don Knotts met on Broadway in the 1950s. When Andy went to Hollywood to film a TV pilot about a small-town sheriff, Don called to ask if the sheriff could use a deputy. The comedic synergy between Sheriff Andy Taylor and Deputy Barney Fife ignited The Andy Griffith Show, elevating a folksy sitcom into a timeless study of human friendship, as potent off the screen as on.

Dazed and Confused not only heralded the arrival of filmmaker Richard Linklater, it introduced a cast of unknowns who would become the next generation of movie stars. Embraced as a cultural touchstone, the 1993 film would also make Matthew McConaughey’s famous phrase - alright, alright, alright - ubiquitous. But it started with a simple idea: Linklater thought people might like to watch a movie about high school kids just hanging out and listening to music on the last day of school in 1976.

For ten years, Calvin and Hobbes was one the world's most beloved comic strips. And then, on the last day of 1995, the strip ended. Its mercurial and reclusive creator, Bill Watterson, not only finished the strip but withdrew entirely from public life. In Looking for Calvin and Hobbes, Nevin Martell sets out on a very personal odyssey to understand the life and career of the intensely private man behind Calvin and Hobbes.

Cancel culture is a new phenomenon, and The Canceling of the American Mind is the first book to codify it and survey its effects, including hard data and research on what cancel culture is and how it works, along with hundreds of new examples showing the left and right both working to silence their enemies.

Over 50 years, Charles M. Schulz created a comic strip that is one of the indisputable glories of American popular culture. Some 20 years after the last strip appeared, the characters Schulz brought to life in Peanuts continue to resonate with millions of fans, their beguiling four-panel adventures and television escapades offering lessons about happiness, friendship, disappointment, childhood, and life itself. Here, 33 writers and artists reflect on the deeper truths of Schulz’s deceptively simple comic, its impact on their lives and art and on the broader culture.

Utilizing the linguistic insights of her “witty and brilliant” (Blyth Roberson, author of America the Beautiful?) first book Wordslut and the sociological explorations of her breakout hit Cultish, Amanda Montell now turns her erudite eye to the inner workings of the human mind and its biases in her most personal and electrifying work yet.

The charismatic radio personality from The Howard Stern Show celebrates what we love about American fast food, covering chains both national and regional and offering an opinionated view on restaurant history, secret menu items, and even drive-thru strategy.

With 2.5 million viewers at any given moment, the streaming platform Twitch is in the lead and often well beyond mainstream networks like CNN and Fox during primetime. On Twitch, the Amazon-owned tech behemoth, the biggest personalities, like Kai Cenat, Félix “xQc” Lengyel, and Hasan “HasanAbi” Piker, can earn millions per year by firing up their internet connection and going live.

Historians have long studied how civilizations rise and fall. But today it isn't just social collapse that makes thoughtful people fret but a potential end to everything. From nuclear war to ecological disaster to rocks from the sky all the way to luring unfriendly interest from "others" out there, science has shed light on myriad ways to fail. To tumble back down into entropy. So, want to have some fun listing and weighing all the ways (that we know) the universe could have it in for us?

From TV's Real Housewives to The Wolf of Wall Street, our popular culture portrays the wealthy as materialistic and entitled. But what do we really know about those who live on "easy street"? In this penetrating book, Rachel Sherman draws on rare in-depth interviews that she conducted with 50 affluent New Yorkers - including hedge fund financiers and corporate lawyers, professors and artists, and stay-at-home mothers - to examine their lifestyle choices and their understanding of privilege.

From a veteran culture writer and modern movie expert, a celebration and analysis of the movies of 1999 - arguably the most groundbreaking year in American cinematic history.

From a VICE magazine columnist, "a deeply entertaining - if occasionally horrifying" (Joshua Piven, coauthor of The Worst-Case Scenario Survival Handbook) look at how humanity is likely to weather such happenings as nuclear war, a global internet collapse, antibiotics shortages, and even immortality.

Several important questions that are asked in this book: 1. What were the beliefs of ancient people? 2. Is there any relation between science and religion? 3. Does god exist? 4. If yes, does he have the power to control the universe? 5. Or is he bound by the laws of physics? 6. Did god create the universe? 7. Why do we see dreams? 8. And how does the human brain work? All these questions and their answers lead you to many possible conclusions. Get ready to know the story of god!

Unlikeable Female Characters traces the evolution of highly memorable female characters, examining what exactly makes them popular, how audiences have reacted to them, and the ways in which pop culture is finally allowing us to celebrate the complexities of being a woman. Anna Bogutskaya, film programmer, broadcaster, and cofounder of the horror film collective and podcast The Final Girls takes us on a journey through popular film, TV, and music, looking at the nuances of womanhood on and off-screen to reveal whether pop culture—and society—is finally ready to embrace complicated women.

Nearly a half century into being a feminist and legal pioneer, something funny happened to Supreme Court Justice Ruth Bader Ginsburg: The octogenarian won the Internet. Across America, people who weren't even born when Ginsburg made her name are tattooing themselves with her face, setting her famously searing dissents to music, and making viral videos in tribute.

Americans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restaurant. In American Bulk, Emily Mester intertwines cultural critique and personal history to explore how the things we buy, eat, amass, and discard become an intimate part of our lives. With humor and sharp intellect, she reflects on the joys and anxieties of family Costco trips, how a seasonal stint at Ulta Beauty taught her the insidious art of the sale, and what it means to get Mall Sad.

In The Way We All Became the Brady Bunch, TV and pop culture writer Kimberly Potts will draw upon her deep knowledge of and appreciation for The Brady Bunch and television and pop culture history, as well as her contacts, connections, and experience, to provide an industry insider narrative of The Brady Bunch. With fresh interviews, The Way We All Became the Brady Bunch will examine the show's lasting effects on its audience and take listeners behind the scenes and into the lives of our most beloved characters.

Like every other superhero, Wonder Woman has a secret identity. Unlike every other superhero, she has also has a secret history. Harvard historian and New Yorker staff writer Jill Lepore has uncovered an astonishing trove of documents, including the never-before-seen private papers of William Moulton Marston, Wonder Woman's creator.

In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.