Popular Science

Behind every Summer Olympic scoring soccer kick, tennis-ball bounce, and hard-hitting volleyball serve, science is at work. The type of kick used on a soccer ball affects its path. An equestrian leans forward during a jump to help the horse balance. Cyclists wear tight clothing to reduce drag. Find out how science is involved in several popular Summer Olympic events and how athletes take science into account in their quest for the gold medal.

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

Women are angry, and it isn’t hard to figure out why. We are underpaid and overworked. Too sensitive or not sensitive enough. Too dowdy or too made-up. Too big or too thin. Sluts or prudes. We are harassed, told we are asking for it, and asked if it would kill us to smile. Yes, yes it would. Contrary to the rhetoric of popular “self-help” and an entire lifetime of being told otherwise, our rage is one of the most important resources we have, our sharpest tool against both personal and political oppression.

The Psychopath Test is a fascinating journey through the minds of madness. Jon Ronson's exploration of a potential hoax being played on the world's top neurologists takes him, unexpectedly, into the heart of the madness industry. An influential psychologist who is convinced that many important CEOs and politicians are, in fact, psychopaths teaches Ronson how to spot these high-flying individuals by looking out for little telltale verbal and nonverbal clues. And so Ronson, armed with his new psychopath-spotting abilities, enters the corridors of power.

With over 500,000 readers a month at her enormously popular blog, AwesomelyLuvvie.com, Luvvie Ajayi is a go-to source for smart takes on pop culture. I'm Judging You is her debut book of humorous essays that dissects our cultural obsessions and calls out bad behavior in our increasingly digital, connected lives - from the importance of the newest Shonda Rhimes television drama to serious discussions of race and media representation to what to do about your fool cousin sharing casket pictures from Grandma's wake on Facebook.

Gen X is the “forgotten generation.”

The Allman Brothers Band’s Brothers and Sisters was not only the band’s best-selling album at over seven million copies sold, it was also a powerfully influential release, both musically and culturally, one whose influence continues to be profoundly felt.

Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.

The Cold War was not just a contest of power. It was also about ideas, in the broadest sense - economic and political, artistic and personal. In The Free World, the acclaimed Pulitzer Prize-winning scholar and critic Louis Menand tells the story of American culture in the pivotal years from the end of World War II to Vietnam and shows how changing economic, technological, and social forces put their mark on creations of the mind.

Originally published in 1979, the first volume of the best-selling "Gonzo Papers" is now back in print. The Great Shark Hunt is Dr. Hunter S. Thompson's largest and, arguably, most important work, covering Nixon to napalm, Las Vegas to Watergate, Carter to cocaine. These essays offer brilliant commentary and outrageous humor, in signature Thompson style. Thompson's razor-sharp insight and crystal clarity capture the crazy, hypocritical, degenerate, and redeeming aspects of the explosive and colorful '60s and '70s.

Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it.

It was a pretty radical idea - a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined. I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties.

Bestselling author James Kaplan redefines Frank Sinatra in a triumphant new biography that includes many rarely seen photographs. Frank Sinatra was the best-known entertainer of the twenti­eth century—infinitely charismatic, lionized and notori­ous in equal measure.

You know the type: the woman who won't shut up, who's too brazen, too opinionated - too much. She's the unruly woman, and she embodies one of the most provocative and powerful forms of womanhood today. In Too Fat, Too Slutty, Too Loud, Anne Helen Petersen uses the lens of "unruliness" to explore the ascension of pop culture powerhouses like Serena Williams, Hillary Clinton, Nicki Minaj, and Kim Kardashian, exploring why the public loves to love (and hate) these controversial figures.

As a celebrated cultural critic and a writer for national publications like The Atlantic and Harper's, Alan Jacobs has spent his adult life belonging to communities that often clash in America's culture wars. And in his years of confronting the big issues that divide us - political, social, religious - Jacobs has learned that many of our fiercest disputes occur not because we're doomed to be divided, but because the people involved simply aren't thinking.

The Kennedys have always been a family of charismatic adventurers, raised to take risks and excel, living by the dual family mottos: "To whom much is given, much is expected" and "Win at all costs". And they do - but at a price. Across decades and generations, the Kennedys have occupied a unique place in the American imagination: charmed, cursed, at once familiar and unknowable. The House of Kennedy is a revealing, fascinating account of America's most storied family, as told by America's most trusted storyteller.

The Last Action Heroes opens in May 1990 in Cannes, with Arnold Schwarzenegger and Sylvester Stallone waltzing together, cheered on by a crowd of famous faces. After years of bitter combat, the world’s biggest action stars have at last made peace. In this wildly entertaining account of the golden age of the action movie, Nick de Semlyen charts Stallone and Schwarzenegger’s carnage-packed journey from enmity to friendship against the backdrop of Reagan’s America and the Cold War.

Smart, humorous, and strikingly original essays by one of “America’s most bracing thinkers on race, gender, and capitalism of our time.” (Rebecca Traister) In these eight piercing explorations on beauty, media, money, and more, Tressie McMillan Cottom - award-winning professor and acclaimed author of Lower Ed - embraces her venerated role as a purveyor of wit, wisdom, and Black Twitter snark about all that is right and much that is wrong with this thing we call society.

Joan Rivers is a groundbreaking, award-winning, internationally renowned entertainment goddess. She’s also opinionated - especially when it comes to people she hates. Like people who think giving birth is a unique achievement. Or well-adjusted - a.k.a. boring - ex-child stars who don’t even have a decent addiction. With all of her diverse experiences, it stands to reason that Joan has seen, done, said, and heard a lot of hateful things. Thank god, she took notes.

Whether through a movie, television show, novel, or even myth, horror as a genre has always spoken to our deepest human fears and anxieties: fear of death, of the unknown, of knowing too much. Whether you're looking at classic narratives like Frankenstein, or contemporary films like Get Out, which explores racism and white guilt, horror provides a window into our culture and what makes us human. The same can be said of religion.