Popular Science

It's hard to imagine our world without its stars and celebrity geniuses—they become a part of our culture and history, seeming permanent and preordained. But as Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't, and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame.

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.

The Skeptics' Guide to the Universe is your guide through this maze of modern life. It covers essential critical thinking skills as well as giving insight into how your brain works and how to avoid common pitfalls in thinking. They discuss the difference between science and pseudoscience, how to recognise common science news tropes, how to discuss conspiracy theories with that crazy colleague of yours and how to apply all of this to everyday life. As fascinating as it is entertaining, this enthralling audiobook is your essential guide to our increasingly confusing world.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

In her groundbreaking and utterly liberating new book, Debra Ollivier goes beyond familiar ooh-la-la stereotypes about French women, challenging cherished notions about sex, love, dating, marriage, motherhood, raising children, body politics, seduction, and flirtation. What French Women Know debunks long-standing myths and offers savvy new thinking from an old sexy culture.

The Nigerian prince eager to fork over his inheritance, the family friend stranded unexpectedly in Norway, the lonely Russian beauty looking for love...they spam our inboxes with their hapless pleas for help, money, and your social security number. In Dot Con, Veitch finally answers the question: What would happen if you replied?

Become a better decision-maker and more informed consumer using statistics stories. Stories stimulate our brains to enhance retention and understanding by evoking emotions. They provide context, helping us grasp complex concepts through real-life examples and establish a connection with the information. By transforming data into narratives, we recall and thus apply insights more effectively, enhancing our ability to make more informed decisions. Perfect for the Math-Averse. You don’t need to crunch numbers to make statistics valuable.

In this book, "675 Interesting Random Facts About Popular Subjects", we have compiled a collection of fascinating and intriguing facts about a wide range of subjects that are of interest to many people. From science and technology to history and culture, to sports and entertainment, this book has something for everyone. Whether you are a trivia enthusiast looking to expand your knowledge, or simply curious about the world around you, this book is sure to provide hours of entertainment and education. So grab a cup of reading coffee and dive into the world of interesting random facts!

Chuck Klosterman IV consists of three parts:

THINGS THAT ARE TRUE
Profiles and trend stories: Britney Spears, Val Kilmer, McDonalds, '70s rock band nostalgia cruises. With new introductions and asides.

To understand how we got here, we have rewind the VHS tape. 90s Bitch tells the real story of women and girls in the 1990s, exploring how they were maligned by the media, vilified by popular culture, and objectified in the marketplace. Trailblazing women like Hillary Clinton, Anita Hill, Marcia Clark, and Roseanne Barr were undermined. Newsmakers like Monica Lewinsky, Tonya Harding, and Lorena Bobbitt were shamed and misunderstood. The advent of the 24-hour news cycle reinforced society's deeply entrenched sexism.

Welcome fledging Social Climbers! Allow us to show you the way. Birds do it, bees do it, even educated fleas do it. So what’s the big deal? You shouldn’t be punished for wanting to improve your lot in life! This is America, after all. In the grand tradition of True Prep and The Hipster Handbook, The Social Climber’s Bible will teach you everything you need to know to become a pro Mountaineer.

In Pop Masculinities, author Kai Arne Hansen investigates the performance and policing of masculinity in pop music as a starting point for grasping the broad complexity of gender and its politics in the early 21st century. Drawing together perspectives from critical musicology, gender studies, and adjacent scholarly fields, the book presents extended case studies of five well-known artists: Zayn, Lil Nas X, Justin Bieber, The Weeknd, and Take That.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

When Singer sewing machine tycoon Edward Clark built a luxury apartment building on Manhattan’s Upper West Side in the late 1800s, it was derisively dubbed “the Dakota” for being as far from the center of the downtown action as its namesake territory on the nation’s western frontier. Despite its remote location, the quirky German Renaissance-style castle, with its intricate façade, peculiar interior design, and gargoyle guardians peering down on Central Park, was an immediate hit, particularly among the city’s well-heeled intellectuals and artists.

In this Evolution of Psychotherapy: Historical Context, Dustin Hartley, master of science in psychology, takes a breathtaking look from the ancient magicians and witches who would cast out demons and evil spirits, to the alienists and asylums, to Freud, Jung, Skinner, Pavlov, and to Maslow and Carl Rogers and beyond. Get a breakneck speed look at the history of psychology and psychiatry as they relate to psychotherapy, including the main thoughts from several schools of philosophy.

Goodbye, Guns N' Roses is a genre-rattling attempt to explain the appeal of America's most divisive rock band. While it includes uncharted history and the self-lacerating connoisseurship of a Guns N' Roses fetishist, it is not a recycled chronicle - this book is a deconstruction of myth, one that blends high and low art sketches to examine how Guns N' Roses impacted popular culture.

Drawing on history and popular culture, biblical research and everyday beliefs, Lisa Miller offers a new understanding of one of the most cherished—and shared—ideals of spiritual life. She raises debates and discussions not just about our visions of the afterlife, but about how our beliefs have influenced the societies we have built and the lifestyles to which we have subscribed.

From two-fisted crimebuster to über-patriot, social crusader to spiritual savior, Superman—perhaps like no other mythical character before or since—has evolved in a way that offers a Rorschach test of his times and our aspirations. In this deftly realized appreciation, Larry Tye reveals a portrait of America over seventy years through the lens of that otherworldly hero who continues to embody our best selves.

From the New York Times-best-selling author Sloane Crosley comes Look Alive Out There - a brand-new collection of essays filled with her trademark hilarity, wit, and charm. The characteristic heart and punch-packing observations are back, but with a newfound coat of maturity. A thin coat. More of a blazer, really. Fans of I Was Told There'd Be Cake and How Did You Get This Number know Sloane Crosley's life as a series of relatable but madcap misadventures.

Professor of Classics Peter Meineck traces Marvel’s lineage back to its earliest roots at the dawn of human culture. Using Marvel’s most beloved heroes (and antiheroes), such as Spider-Man and Deadpool, Meineck demonstrates how ancient themes continue to appear in our stories today and reintroduces characters like Achilles and Odysseus from Homer’s Iliad and Odyssey.