Popular Science

It's hard to imagine our world without its stars and celebrity geniuses—they become a part of our culture and history, seeming permanent and preordained. But as Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't, and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame.

David and Goliath is the dazzling and provocative new book from Malcolm Gladwell, best-selling author of The Tipping Point, Blink, Outliers and What the Dog Saw. Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty.

The Nigerian prince eager to fork over his inheritance, the family friend stranded unexpectedly in Norway, the lonely Russian beauty looking for love...they spam our inboxes with their hapless pleas for help, money, and your social security number. In Dot Con, Veitch finally answers the question: What would happen if you replied?

Chuck Klosterman IV consists of three parts:

THINGS THAT ARE TRUE
Profiles and trend stories: Britney Spears, Val Kilmer, McDonalds, '70s rock band nostalgia cruises. With new introductions and asides.

Like every other superhero, Wonder Woman has a secret identity. Unlike every other superhero, she has also has a secret history. Harvard historian and New Yorker staff writer Jill Lepore has uncovered an astonishing trove of documents, including the never-before-seen private papers of William Moulton Marston, Wonder Woman's creator.

Ted Lasso and Philosophy explores the hidden depths beneath the vibrant veneer of AppleTV's breakout, award-winning sitcom. Blending philosophical sophistication with winsome appreciation of this feel-good comedy, the collection features original essays canvassing the breadth of the series and carefully considering the ideas it presents.

To understand how we got here, we have rewind the VHS tape. 90s Bitch tells the real story of women and girls in the 1990s, exploring how they were maligned by the media, vilified by popular culture, and objectified in the marketplace. Trailblazing women like Hillary Clinton, Anita Hill, Marcia Clark, and Roseanne Barr were undermined. Newsmakers like Monica Lewinsky, Tonya Harding, and Lorena Bobbitt were shamed and misunderstood. The advent of the 24-hour news cycle reinforced society's deeply entrenched sexism.

The Shobogenzo (The Treasury of the True Dharma Eye) is a revered 800-year-old Zen Buddhism classic written by the Japanese monk Eihei Dogen. Despite the timeless wisdom of his teachings, many consider the book difficult to understand. In Don't Be a Jerk, Zen priest and best-selling author Brad Warner, through accessible paraphrasing and incisive commentary, applies Dogen's teachings to modern times.

A riveting account of the birth and remarkable evolution of the most important development in entertainment since television, Replay is the ultimate history of video games. From its origins in the research labs of the 1940s to the groundbreaking success of the Wii, Replay sheds new light on gaming's past.

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.

From two-fisted crimebuster to über-patriot, social crusader to spiritual savior, Superman—perhaps like no other mythical character before or since—has evolved in a way that offers a Rorschach test of his times and our aspirations. In this deftly realized appreciation, Larry Tye reveals a portrait of America over seventy years through the lens of that otherworldly hero who continues to embody our best selves.

Today’s gay youth have dozens of queer peer heroes, both fictional and real, but former gay teenager Grace Perry did not have that luxury. Instead, she had to search for queerness in the (largely straight) teen cultural phenomena the aughts had to offer: in Lindsay Lohan’s fall from grace, Gossip Girl, Katy Perry’s “I Kissed A Girl”, country-era Taylor Swift, and Seth Cohen jumping on a coffee cart. And, for better or worse, these touch points shaped her adult identity. She came out on the other side like many millennials did: in her words, gay as hell.

The music that would come to be known as hip-hop was born at a party in the Bronx in the summer of 1973. Now, fifty years later, it’s the most popular music genre in America. Just as jazz did in the first half of the twentieth century, hip-hop and its groundbreaking DJs and artists—nearly all of them people of color from some of America’s most overlooked communities—pushed the boundaries of music to new frontiers, while transfixing the country’s youth and reshaping fashion, art, and even language.

Is the Dude a bowling-loving stoner or a philosophical genius living the good life? Naturally, it's the latter, and The Big Lebowski and Philosophy explains why. Enlisting the help of great thinkers like Plato and Nietzsche, the book explores the movie's hidden philosophical layers, cultural reflection, and political commentary.

In an increasingly polarized society, and in the midst of seemingly endless culture wars, our civil discourse appears to be in shambles. What are we to do? If a lack of conversation is the primary culprit of the current state, then perhaps intentionally engaging in debate and discussion will lead us in the right direction. From race and police brutality, to concepts of beauty and the body, to sex and dating, Let's Agree to Disagree is an endeavor to revive cultural dialogues from hostility to civility.

A former US naval intelligence worker, Milton William Cooper published his manifesto Behold a Pale Horse in 1991. Since then it has gone on to sell hundreds of thousands of copies, becoming the number-one best seller in the American prison system. According to Behold a Pale Horse, JFK was assassinated - because he was about to reveal that extraterrestrials were about to take over the earth - by his driver, an alien himself; AIDS is a government conspiracy; and much more.

The Psychology of Elden Ring offers a deep dive into the captivating world of Elden Ring, exploring the game's rich psychological themes and implications. This insightful book is packed with fascinating analysis, research, and theories that will appeal to both gamers and psychology enthusiasts alike.

Virtually anyone who has ever watched a profound movie, a powerful TV show, or read a moving novel understands that entertainment can and does affect us in surprising and significant ways. But did you know that our most popular forms of entertainment can have a direct physical effect on us, a measurable impact on society, geopolitics, the economy, and even the future itself? In You Are What You Watch, Pulitzer Prize-winning author Walter Hickey proves how exactly how what we watch (and read and listen to) has a far greater effect on us and the world at large than we imagine.

Become a better decision-maker and more informed consumer using statistics stories. Stories stimulate our brains to enhance retention and understanding by evoking emotions. They provide context, helping us grasp complex concepts through real-life examples and establish a connection with the information. By transforming data into narratives, we recall and thus apply insights more effectively, enhancing our ability to make more informed decisions. Perfect for the Math-Averse. You don’t need to crunch numbers to make statistics valuable.

Alone among the creatures of the world, man suffers a pang both bitter and sweet. It is an ache for the homecoming. The Greeks called it nostalgia. Post-modern man, homeless almost by definition, cannot understand nostalgia. If he is a progressive, dreaming of a utopia to come, he dismisses it contemptuously, eager to bury a past he despises. If he is a reactionary, he sentimentalizes it, dreaming of a lost golden age. In this profound reflection, Anthony Esolen explores the true meaning of nostalgia and its place in the human heart.