Popular Science

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

Few things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature: why we win, why we don't, and how we really play the game of life.

John Ortved's oral history is the first-ever look behind the scenes at the creation and day-to-day running of the television phenomenon known as The Simpsons, as told by many of the people who produce it.

For American women today, working out is as accepted as it is expected, fueling a multibillion-dollar fitness industrial complex. But it wasn’t always this way. For much of the 20th century, sweating was considered unladylike and girls grew up believing physical exertion would cause their uterus to literally fall out. It was only in the '60s that, thanks to a few forward-thinking fitness pioneers, women began to move en masse.

Joan Morgan offers a provocative and powerful look into the life of the modern Black woman: a complex world in which feminists often have not-so-clandestine affairs with the most sexist of men, where women who treasure their independence frequently prefer men who pick up the tab, and where the deluge of babymothers and babyfathers reminds Black women who long for marriage that traditional nuclear families are a reality for less than 40 percent of the population.

From two-fisted crimebuster to über-patriot, social crusader to spiritual savior, Superman—perhaps like no other mythical character before or since—has evolved in a way that offers a Rorschach test of his times and our aspirations. In this deftly realized appreciation, Larry Tye reveals a portrait of America over seventy years through the lens of that otherworldly hero who continues to embody our best selves.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Batman is one of the most compelling and enduring characters to come from the Golden Age of Comics, and interest in his story has only increased through countless incarnations since his first appearance in Detective Comics #27 in 1939. Why does this superhero without superpowers fascinate us? What does that fascination say about us? Batman and Psychology explores these and other intriguing questions about the masked vigilante.

Dazed and Confused not only heralded the arrival of filmmaker Richard Linklater, it introduced a cast of unknowns who would become the next generation of movie stars. Embraced as a cultural touchstone, the 1993 film would also make Matthew McConaughey’s famous phrase - alright, alright, alright - ubiquitous. But it started with a simple idea: Linklater thought people might like to watch a movie about high school kids just hanging out and listening to music on the last day of school in 1976.

She's everywhere once you start looking for her: the trainwreck. She's Britney Spears shaving her head, Whitney Houston saying, "crack is whack," and Amy Winehouse dying in front of millions. But the trainwreck is also as old (and as meaningful) as feminism itself.

Long before the era of the news anchor, the pundit, and the mini-cam, one man blazed a trail that thousands would follow. Reporting live from the streets and rooftops of London as Nazi war planes rained terror from the skies during the Battle of Britain, Edward R. Murrow brought the stark horror of war and the shock of breaking news events directly into American living rooms for the first time, and that was just the beginning.

Throughout the 1960s and '70s, Abbie Hoffman crisscrossed the country, ferreting out alternative ways of getting by in America - some illegal and all radical. Causing scandals with its advice on how to Survive!, Fight!, and Liberate! in the “prison that is Amerika”, Steal This Book is a revolutionary's manual to running a guerilla movement, as well as getting free food, housing, transportation, medical care, and more.

In The Genius of Judy, her remarkable story is revealed as never before, beginning with her as a mother of two searching for purpose outside of her home in 1960s suburban New Jersey. The books she wrote starred regular children with genuine thoughts and problems. But behind those deceptively simple tales, Blume explored the pillars of the growing women’s rights movement, in which girls and women were entitled to careers, bodily autonomy, fulfilling relationships, and even sexual pleasure.

In Of Dice and Men, David Ewalt recounts the development of Dungeons & Dragons from the game’s roots on the battlefields of ancient Europe, through the hysteria that linked it to satanic rituals and teen suicides, to its apotheosis as father of the modern video-game industry. As he chronicles the surprising history of the game’s origins (a history largely unknown even to hardcore players) and examines D&D’s profound impact, Ewalt weaves laser-sharp subculture analysis with his own present-day gaming experiences.

We live in a culture that prizes memory - how much we can store, the quality of what’s preserved, how we might better document and retain the moments of our life while fighting off the nightmare of losing all that we have experienced. But what if forgetfulness were seen not as something to fear - be it in the form of illness or simple absentmindedness - but rather as a blessing, a balm, a path to peace and forgiveness?

Drawing on new research and enlivened by Touré's unique pop-cultural fluency, I Would Die 4 U relies on surprising and in-depth interviews with Prince's band members, former girlfriends, musicologists, and even Bible scholars to deconstruct the artist's life and work. Prince's baby boomer status allowed him to play a wise older brother to the latchkey kids of Generation X. Defying traditional categories of race, gender, and sexuality, he nonetheless presented a very traditional conception of religion and God in his music.

One of the most powerful questions humans ask about the cosmos is: Are we alone? While the science behind this inquiry is fascinating, it doesn’t exist in a vacuum. It is a reflection of our values, our fears, and most importantly, our enduring sense of hope. In The Possibility of Life, acclaimed science journalist Jaime Green traces the history of our understanding, from the days of Galileo and Copernicus to our contemporary quest for exoplanets. Along the way, she interweaves insights from science fiction writers who construct worlds that in turn inspire scientists.

Blending biology, chemistry, and physics basics with accessible - and witty-prose, The Science of Rick and Morty equips you with the scientific foundation to thoroughly understand Rick's experiments from the show, such as how we can use dark matter and energy, just what is intelligence hacking, and whether or not you can really control a cockroach's nervous system with your tongue. Perfect for longtime and new fans of the show, this is the ultimate segue into discovering more about our complicated and fascinating universe.

You may have watched hundreds of episodes of The Simpsons (and its sister show Futurama) without ever realizing that cleverly embedded in many plots are subtle references to mathematics, ranging from well-known equations to cutting-edge theorems and conjectures. That they exist, Simon Singh reveals, underscores the brilliance of the shows’ writers, many of whom have advanced degrees in mathematics in addition to their unparalleled sense of humor.

In 1944, the big top of Ringling Bros. Barnum & Bailey Circus in Hartford caught fire during the middle of an afternoon performance. Nine thousand people were inside. In seconds, the big top was burning out of control. The toll of the fire, and its circumstances, haunt Hartford to the present day. But it is the intense, detailed narrative - before, after, and especially during the panic under the burning tent - that will remain with listeners long after they finish this book.