Popular Science

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

Black vernacular doesn’t often get its due—despite its enormous influence on mainstream culture—but Historically Black Phrases is here to give Black language its flowers. A celebration of more than two hundred staples of Black conversation—from church sayings and units of measure to compliments and reprimands—this sharp and witty guide explores the unique importance of Black expression and communication.

Few things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature: why we win, why we don't, and how we really play the game of life.

Are you a feminist? Do you believe women are human beings and that they deserve to be treated as such? That women deserve all the same rights and liberties bestowed upon men? If so, then you are a feminist...or so the feminists keep insisting. But somewhere along the way, the movement for female liberation sacrificed meaning for acceptance, and left us with a banal, polite, ineffectual pose that barely challenges the status quo. In this bracing, fiercely intelligent manifesto, Jessa Crispin demands more.

David and Goliath is the dazzling and provocative new book from Malcolm Gladwell, best-selling author of The Tipping Point, Blink, Outliers and What the Dog Saw. Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty.

Ted Lasso and Philosophy explores the hidden depths beneath the vibrant veneer of AppleTV's breakout, award-winning sitcom. Blending philosophical sophistication with winsome appreciation of this feel-good comedy, the collection features original essays canvassing the breadth of the series and carefully considering the ideas it presents.

Once literally demonized as "the Devil's lettuce" and linked to all manner of deviant behavior by the establishment's shameless antimarijuana propaganda campaigns, Cannabis sativa has lately been enjoying a long-overdue Renaissance. So now that the squares at long last seem ready to rethink pot's place in polite society, how, exactly, can members of this vibrant, innovative, life-affirming culture proudly and properly emerge from the underground - without forgetting our roots or losing our cool?

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

A riveting account of the birth and remarkable evolution of the most important development in entertainment since television, Replay is the ultimate history of video games. From its origins in the research labs of the 1940s to the groundbreaking success of the Wii, Replay sheds new light on gaming's past.

Robert Crumb’s genius, according to author David Stephen Calonne, lies in his ability to absorb a variety of literary, artistic, and spiritual traditions and incorporate them within an original, American mode of discourse. R. Crumb: Literature, Autobiography, and the Quest for Self charts Crumb’s intellectual trajectory and explores the recurring philosophical themes that permeate his depictions of literary and biographical works.

In Eating the Dinosaur, Klosterman is more entertaining and incisive than ever. Whether he's dissecting the boredom of voyeurism, the reason why music fan's inevitably hate their favorite band's latest album, or why we love watching can't-miss superstars fail spectacularly, Klosterman remains obsessed with the relationship between expectation, reality, and living history. It's amateur anthropology for the present tense, and sometimes it's incredibly funny.

For many outsiders, Thailand still conjures up images of the East at its most mysterious and enchanting - a view largely formed by Hollywood films like The King and I. Never conquered by foreigners, this proud and ancient land has been shaped by Buddhism, the monarchy, and the military. Today, it is ranked among the tiger economies of Southeast Asia. It is a manufacturing powerhouse, the world’s largest rice exporter, and a tourist paradise that welcomes 22 million visitors a year to its beach resorts and its vibrant capital, Bangkok.

In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

From the New York Times bestselling author of The Good Lord Bird, winner of the 2013 National Book Award for Fiction, Deacon King Kong, and Five-Carat Soul, Kill ’Em and Leave is more than a book about James Brown. Brown embodied the contradictions of American life: He was an unsettling symbol of the tensions between North and South, Black and White, rich and poor. After receiving a tip that promises to uncover the man behind the myth, James McBride goes in search of the “real” James Brown.

Since his creation, Batman has been many things: a two-fisted detective; a planet-hopping gadabout; a campy pop-art sensation; a pointy-eared master spy; and a grim and gritty ninja of the urban night. For more than three-quarters of a century, he has cycled from a figure of darkness to one of lightness and back again; he's a bat-shaped Rorschach inkblot who takes on the various meanings our changing culture projects onto him.

Does the number of children gunned down double each year? Does anorexia kill 150,000 young women annually? Do white males account for only a sixth of new workers? Startling statistics shape our thinking about social issues. But all too often, these numbers are wrong. This book is a lively guide to spotting bad statistics and learning to think critically about these influential numbers. Damned Lies and Statistics is essential listening for everyone who reads or listens to the news....

Pink and pretty or predatory and hardened, sexualized girlhood influences our daughters from infancy onward, telling them that how a girl looks matters more than who she is. Somewhere between the exhilarating rise of Girl Power in the 1990s and today, the pursuit of physical perfection has been recast as a source - the source - of female empowerment. And commercialization has spread the message faster and farther, reaching girls at ever-younger ages.

From Nelson George, supervising producer and writer of the hit Netflix series The Get Down, this passionate and provocative book tells the complete story of Black music in the last 50 years, and in doing so, outlines the perilous position of Black culture within white American society. In a fast-paced narrative, Nelson George’s book chronicles the rise and fall of “race music” and its transformation into the R&B that eventually dominated the airwaves, only to find itself diluted and submerged as crossover music.

Starr brilliantly illuminates the dominant economic, social, and cultural forces in California in these pivotal years. In a powerful blend of telling events, colorful personalities, and insightful analyses, Starr examines such issues as the overnight creation of the postwar California suburb, the rise of Los Angeles as Super City, the reluctant emergence of San Diego as one of the largest cities in the nation, and the decline of political centrism.