Popular Science

Time is a mystery that does not cease to puzzle us. Philosophers, artists and poets have long explored its meaning while scientists have found that its structure is different from the simple intuition we have of it. From Boltzmann to quantum theory, from Einstein to loop quantum gravity, our understanding of time has been undergoing radical transformations. Time flows at a different speed in different places, the past and the future differ far less than we might think, and the very notion of the present evaporates in the vast universe.

In the aftermath of World War II, America stood alone as the world's premier military power. Yet its martial confidence contrasted vividly with its sense of cultural inferiority. Still looking to a defeated and dispirited Europe for intellectual and artistic guidance, burgeoning transnational elite in New York and Washington embraced not only the war's refugees but many of their ideas as well, and nothing has proven more pernicious than those of the Frankfurt School and its reactionary philosophy of "critical theory".

Upon becoming a new mother, Vanessa Angélica Villarreal was called to Mexico to reconnect with her ancestors and recover her grandmother’s story, only to return to the sudden loss of her marriage, home, and reality. In Magical/Realism, Villarreal crosses into the erasure of memory and self, fragmented by migration, borders, and colonial and intimate violence, reconstructing her story with pieces of American pop culture, and the music, video games, and fantasy that have helped her make sense of it all.

Written by Virginia Grohl, the mother of Dave Grohl - former Nirvana drummer and current frontman for the Foo Fighters - From Cradle to Stage shares stories and exclusive photos featuring mothers of rock icons, the icons themselves, and their behind the music-style relationships. As Virginia watched her son's star rise, she often wondered about the other mothers who raised sons and daughters who became rock stars. Virginia decided to seek out other rock star mothers to ask these questions, and so began a two-year odyssey.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

From Nelson George, supervising producer and writer of the hit Netflix series The Get Down, this passionate and provocative book tells the complete story of Black music in the last 50 years, and in doing so, outlines the perilous position of Black culture within white American society. In a fast-paced narrative, Nelson George’s book chronicles the rise and fall of “race music” and its transformation into the R&B that eventually dominated the airwaves, only to find itself diluted and submerged as crossover music.

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

In Stumbling Toward Utopia, author Tim Goeglein looks at the philosophies and policies that led to the societal earthquake of the1960s and how those philosophies and policies have led to the cataclysm America faces today.

The founder of the international Transition Towns movement asks why true creative, positive thinking is in decline, asserts that it's more important now than ever, and suggests ways our communities can revive and reclaim it.

A razor-sharp thinker offers a new understanding of our post-truth world and explains the American instinct to believe in make-believe, from the Pilgrims to P. T. Barnum to Disneyland to zealots of every stripe...to Donald Trump. In this sweeping, eloquent history of America, Kurt Andersen demonstrates that what's happening in our country today - this strange, post-factual, "fake news" moment we're all living through - is not something entirely new, but rather the ultimate expression of our national character and path.

Los Angeles in 1974 exerted more influence over popular culture than any other city in America. Rock Me on the Water traces the confluence of movies, music, television, and politics in Los Angeles month by month through that transformative, magical year. Ronald Brownstein reveals how 1974 represented a confrontation between a massive younger generation intent on change, and a political order rooted in the status quo. Brownstein shows how the voices resistant to change may win the political battle for a time, but they cannot hold back the future.

A collection of non-fiction essays about the counter-culture of the 1960s that dives deep into the issues that marked the era: female empowerment, increasing freedom around sexuality, vibrant subcultures, and the rise of psychedelic drugs. In this sprawling work, Wolfe profiles Playboy founder Hugh Hefner and compares him to Jay Gatsby, interviews one of the first women to get breast implants, and hangs out with freewheeling surfers (aka The Pump House Gang).

America the Beautiful? is a hilarious trip into the mind of one of the Millennial generation’s funniest writers. Borrowing her Midwestern stepfather’s Prius, she heads west to the Loop of mega-popular parks, over to the ocean and down the Pacific Coast Highway, and, in a feat of spectacularly bad timing, through the southwestern desert in the middle of July. Along the way she meets new friends on their own personal quests, learns to cope with abstinence while missing the comforts of home.

Our brains do their best to help us out, but every so often they can be real assholes - having meltdowns, getting addicted to things, or shutting down completely at the worst possible moments. Your brain knows it's not good to do these things, but it can't help it sometimes - especially if it's obsessing about trauma it can't overcome. That's where this life-changing book comes in. With humor, patience, science, and lots of good-ole swearing, Dr. Faith explains what's going on in your skull, and talks you through the process of retraining your brain to respond appropriately....

Have you ever wondered what makes dough rise? Or how your morning coffee gives you that energy boost? Or why your shampoo is making your hair look greasy? The answer is chemistry. From the moment we wake up until the time we go to sleep (and even while we sleep), chemistry is at work - and it doesn't take a PhD in science to understand it.

For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.

From one of the most acclaimed and profound writers in the world of comics comes a thrilling and provocative exploration of humankind's great modern myth: the superhero. In this exhilarating work of a lifetime, Grant Morrison draws on art, science, mythology, and his own astonishing journeys through this shadow universe to provide the first true history of the superhero - why they matter, why they will always be with us, and what they tell us about who we are... and what we may yet become.

Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.

Nearly a half century into being a feminist and legal pioneer, something funny happened to Supreme Court Justice Ruth Bader Ginsburg: The octogenarian won the Internet. Across America, people who weren't even born when Ginsburg made her name are tattooing themselves with her face, setting her famously searing dissents to music, and making viral videos in tribute.

For ten years, Calvin and Hobbes was one the world's most beloved comic strips. And then, on the last day of 1995, the strip ended. Its mercurial and reclusive creator, Bill Watterson, not only finished the strip but withdrew entirely from public life. In Looking for Calvin and Hobbes, Nevin Martell sets out on a very personal odyssey to understand the life and career of the intensely private man behind Calvin and Hobbes.