Popular Science

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Through the stories of gaming's greatest innovations and most-beloved creations, journalist Harold Goldberg captures the creativity, controversy - and passion - behind the videogame's meteoric rise to the top of the pop-culture pantheon. Over the last 50 years, video games have grown from curiosities to fads to trends to one of the world's most popular forms of mass entertainment.

Oswalt combines memoir with uproarious humor, from snow forts to Dungeons & Dragons to gifts from Grandma that had to be explained. He remem­bers his teen summers spent working in a movie Cineplex and his early years doing stand-up. Readers are also treated to several graphic elements, includ­ing a vampire tale for the rest of us and some greeting cards with a special touch.

Learn about the man who wrote The Lord of the Rings in this Middle-earth treasury. Full of answers to common questions about Middle-earth and the fandom, this book about Tolkien celebrates Why We Love Middle-earth.

Michael Andor Brodeur is a Gen-X gay writer with a passion for bodybuilding and an insatiable curiosity about masculinity—a concept in which many men are currently struggling to find their place. In our current moment, where “manfluencers” on TikTok tease their audiences with their latest videos, where right-wing men espouse the importance of being “alpha,” as toxic masculinity and the patriarchy are being rightfully criticized, the nature of masculinity has become murkier than ever.

Dr. Peter McGraw, founder of the Humor Research Lab at the University of Colorado Boulder, teamed up with journalist Joel Warner on a far-reaching search for the secret behind humor. Their journey spanned the globe, from New York to Japan, from Palestine to the Amazon. Meanwhile, the duo conducted their own humor experiments along the way-to wince-worthy, hilarious, and illuminating results.

Chuck Klosterman IV consists of three parts:

THINGS THAT ARE TRUE
Profiles and trend stories: Britney Spears, Val Kilmer, McDonalds, '70s rock band nostalgia cruises. With new introductions and asides.

John Ortved's oral history is the first-ever look behind the scenes at the creation and day-to-day running of the television phenomenon known as The Simpsons, as told by many of the people who produce it.

Is the Dude a bowling-loving stoner or a philosophical genius living the good life? Naturally, it's the latter, and The Big Lebowski and Philosophy explains why. Enlisting the help of great thinkers like Plato and Nietzsche, the book explores the movie's hidden philosophical layers, cultural reflection, and political commentary.

Drawing on comprehensive interviews with young men, psychologists, academics, and experts in the field, Boys & Sex dissects so-called locker room talk; how the word "hilarious" robs boys of empathy; pornography as the new sex education; boys’ understanding of hookup culture and consent; and their experience as both victims and perpetrators of sexual violence. By surfacing young men’s experience in all its complexity, Orenstein is able to unravel the hidden truths, hard lessons, and important realities of young male sexuality in today’s world.

Recent years have seen a revival of the heated culture wars of the 1990s, but this time its battleground is the Internet. On one side the alt-right ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, struggle sessions and virtue signaling lurk behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures.

Discover the miraculous complexity within your skin. With sharp insight and poetic clarity, JD Arden guides you on a journey through the silent orchestra that is your own body—from the architecture of your bones to the electric fire of thought, from the mysteries of DNA to the final marvel of aging itself. Witty, no-nonsense, and always philosophical, this book is an invitation to see yourself—literally—in a new light.

Since its premiere in 2002, ABC’s The Bachelor has become a staple of American television. Now, discover the fascinating history of the show, uncover the ins and outs of the phenomenon that has become Bachelor Nation, and take a deeper look at what separates the winners from the losers. From how best to exit the limo on Night One, to strategies for making a run for the all-important First Impression Rose, to how to avoid being labeled a villain, this clear-eyed guide illustrates the rules and strategies any would-be contestant should know.

Embracing the revival of psychedelic research and the discovery of new therapeutic uses, clinical psychologist Dr. Richard Louis Miller discusses what is happening today in psychedelic medicine - and what will happen in the future - with top researchers and thinkers in this field. Dr. Miller and his contributors cover the tumultuous history of early psychedelic research brought to a halt 50 years ago by the US government as well as offering non-technical summaries of the most recent studies with MDMA, psilocybin, LSD, and ayahuasca.

Learn about the idea that everyone has 15 minutes of fame with iMinds insightful audio knowledge series.

Commenting on the increasingly fleeting nature of celebrity, in 1968 artist Andy Warhol quipped: "In the future, everyone will be world-famous for 15 minutes." In a 21st-century world of reality TV and youtube, it appears Warhol's prediction has come true. The changing nature of celebrity over time is an interesting backdrop to today's short-lived fame.

In the spring of 2000, Harper's magazine sent James McManus to Las Vegas to cover the World Series of Poker. But when McManus sets foot in town, the lure of the tables is too strong: he proceeds to risk his entire Harper's advance in a long-shot attempt to play in the tournament himself. Only with actual table experience (he tells his skeptical wife) can he capture the hair-raising subtleties of poker that determines the world champion.

Which American Girl are you? Are you a Molly (patriotic overachiever)? Felicity (horse girl)? Kirsten (cottagecore fan who seems immune to cholera), Samantha (savior complex in a sailor suit), or Josefina (who dealt with grief by befriending a baby goat)? Have you ever wondered how Britney Spears or Michelle Kwan would answer that question? And why do we care so much which girl we are? Combining history, travelogue, and memoir, Dolls of Our Lives follows Allison Horrocks and Mary Mahoney on an unforgettable journey to the past as they delve into the origins of this iconic brand.

From the kid who brought you Fargo Rock City, the first book in history to garner the praise of Stephen King, David Byrne, Donna Gaines, Sebastian Bach, Jonathan Lethem, and Rivers Cuomo, comes Sex, Drugs, and Cocoa Puffs, the first book in history to examine breakfast cereal, reality television, tribute bands, Internet porn, serial killers, and the Dixie Chicks.

American culture loves Blackness. From music and fashion to activism and language, Black culture constantly achieves worldwide influence. Yet, when it comes to who is allowed to thrive from Black hipness, the pioneers are usually left behind as Black aesthetics are converted into mainstream success - and White profit. Weaving together narrative, scholarship, and critique, Lauren Michele Jackson reveals why cultural appropriation - something that's become embedded in our daily lives - deserves serious attention.

Goldblum has become one of Hollywood’s most enduring actors, someone who only seems to grow more famous, more heralded, more beloved through the decades, even though he’s always followed his own, strange muse. The guy primarily plays jazz music these days, but is more famous than ever. Actor, pianist, husband, father, style icon, meme. Goldblum contains multitudes, but why? What does he mean?