Power Economics

In this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives. The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?

This audiobook is focused on "Next Practices" over "Best Practices", proven effective, adaptable, and evolutionarily modeled after the hyper-competitive landscape the world has become. No matter your position, the strategies and tactics herein are proven to make things happen if you apply them. We will cover everything from end to end of what it takes to dramatically increase your competency as well as how to garner support and relentless execution.

If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing - often outside your conscious awareness and sometimes even against your wishes. That fluid identity has a powerful influence over your feelings, beliefs and behaviours. In The Power of Us, psychologists Dominic Packer and Jay Van Bavel integrate their own cutting-edge research in psychology, neuroscience and economics to explain what identity really is and show how to harness its dynamic nature.

Stand Out in the Age of the Consumer addresses how the internet has changed consumer connection and decision-making. Consumers trust one another more than any other source of information. This is the age of the consumer.

In Inside the Box: The Power of Complementary Branding, Greg Sausaman shows you how to add high margin new sales to help solve the pressures of increasing costs such as big minimum wage hikes through smart and strategic complementary branding. Greg combines his 15 years of experience in complementary branding with the expertise of industry leaders to provide a comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner.