Practical Marketing

In Selling Your Business with Confidence: A Practical Playbook for Mid-Market Owners, veteran M&A advisor David McCombie delivers an insider's guide to navigating the mergers and acquisitions (M&A) sales process. In plain English, this book covers every essential topic for owners considering the sale of their business. Listeners will fully understand the process, the range of options available, and their implications.

Most project managers don't have a formal education. Unfortunately, they need to collect bits and pieces of knowledge all over the internet. Sometimes, it feels like you need to fly an airplane while still building it. Moreover, there's a huge gap between the theory and practice of project management! You can spend hundreds of hours and thousands of dollars on certifications, but still, you won't know what to do with all this knowledge. You won't feel confident about running a project in a real company with a real team. That's why reading Project Management Institute's PMBOK® Guide is not ...

Stop feeling “salesy” and start getting paid for your expertise—without the burnout or the B. S. You’ve been giving your brilliance away for free—or for far less than it’s worth. You’re checking your bank account with anxiety, wiping tears off the steering wheel in the grocery store parking lot, wondering how it got this hard. Selling Your Expertise: A Practical Guide for Women to Confidently Sell Their Skills is not just another sales book—it’s your permission slip to finally make money doing what you love without compromising who you are.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.

Practical sales and marketing ideas, actions, and tips that you can use to increase spend per head, occupancy, and profit for your small hotel, B&B, or guest accommodation. Attract the guests you want using traditional and online marketing and sales actions to make you stand out from your competition.

Dear Founders, Marketers, and Tech Innovators, I have written this guide for you, for those navigating the challenges of building and scaling a freelance startup in today's growing, competitive, and complex digital world. Email marketing is an excellent tool and a strategic asset that can define your growth, strengthen customer relationships, and position your brand for long-term success. I created this guide as a practical resource, not a textbook. I designed it to help you integrate email marketing into your content and business ecosystem, ensuring you maximize engagement, conversion, and...

The concept of using storytelling in personal and business applications is not new. The idea of using stories in our daily lives is embedded into the human condition. People are instinctively drawn to hearing stories and telling stories. This is certainly not the first book on storytelling or even the first book on storytelling in business and other situations. However, many of the books on storytelling concentrate on making the case for using stories in business and everyday situations. As the title implies, this book takes a more practical approach to storytelling. The book focuses on the...

El principal factor de diferenciación de lasneuro ventas respecto de los métodos tradicionales es la aplicación de las neurociencias, que brindan una importante ventaja competitiva. La realidad confirma que todo vendedor que sepa cómo intervienen los mecanismos cognitivos y emocionales en la toma de decisiones de compra, y las características distintivas entre el cerebro masculino y el femenino, está más capacitado que cualquier otro para alcanzar los mejores resultados.

Introducing "The Yoga Studio Startup Guide" – an all-inclusive, step-by-step guide designed to help you turn your passion for yoga into a thriving business! Have you ever dreamed of opening your own boutique yoga studio, but felt hesitant or overwhelmed by the numerous aspects to consider? Look no further! This comprehensive eBook contains everything you need to embark on your journey towards realizing your entrepreneurial vision within the yoga industry. Begin by discovering your niche and identifying your target audience. Learn how to craft a unique vision and mission statement, delve ...

Digital Marketing: Mastering Strategies for Success is a comprehensive guide that equips readers with the knowledge, strategies, and tools to excel in the ever-evolving world of digital marketing. This book takes readers on a journey from the foundations of digital marketing to advanced techniques and emerging trends, providing valuable insights and practical tips along the way. With a focus on deep dive learning, this book offers a holistic approach to mastering digital marketing. It covers essential topics such as understanding the digital marketing landscape, identifying target audiences...

No matter the size of your firm or the practice area, this system works to build up your five-star reviews, get your law firm recommended by search engines, and bring in more cases and revenue for your firm. Get started growing your firm with five-star reviews today!

"Take your first steps towards starting a moving business with the 'Moving Company Startup Guide.' This engaging new eBook provides a comprehensive guide to establishing a successful moving company, with a special focus on mastering the niche field of piano relocations. Dive into Chapter 1 and gain an overall understanding of the intricate moving industry. Identify your unique business niche by evaluating the market in Chapter 2. Explore the differences and pros and cons between residential and commercial moving. Piano moving is an art of its own. Find out why this specialty can give your ...

Welcome to the intriguing world of Black Angus cattle ranching. "Black Gold," an insightful journey, meticulously guides you through the different facets of raising Black Angus cattle. This book sheds light on the significance of Black Angus in ranching, underlining its strengths and weaknesses in a way never seen before. Each chapter is thoughtfully engineered to guide your initiation into the sphere. The early chapters acquaint you with the fundamental knowledge about Black Angus genetics and selection process, which paves the way for your success in introducing your first herd. Amazingly...

Do you want to learn from the mistakes of others? Do you want to live a financial independent life? This book is for all the person who wants to live a financially independent life. In this book, there are 31 major financial mistakes included. If any person learns about the errors that people consciously or unconsciously make, then the journey toward financial independence would be easy. Grab the Book!!! There are significant five aspects of finance where people make mistakes. The five considerable aspects are borrowings, investment, insurance, savings and spending. These mistakes one ...

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Do you have a passion for building and an entrepreneurial spirit? Have you ever considered starting your own concrete business but don't know where to begin? Look no further than The Sweaty Startup Guide to Starting Your Own Concrete Business, the ultimate guide to turning your dreams into reality. This comprehensive eBook walks you through every step of the process, from understanding the concrete industry to developing a customer-focused approach. Chapter by chapter, you'll gain valuable knowledge and practical strategies for building a successful and profitable business in this growing ...

Welcome to the world of revolutionary healthcare, where providing top-quality medical treatment is not just rewarding emotionally but financially as well. Healers, Inc. is the groundbreaking book that will hold your hand through the daunting but exciting process of setting up and running a cash-only medical clinic. With the healthcare industry in a state of flux, what better time to champion a model that puts patients first and empowers doctors to practice medicine as they always intended – free from the shackles of big insurance companies and government-imposed restrictions. In Healers, ...

"Discover the world of wine like never before with 'From Vine to Wine'. This riveting eBook unravels the fascinating journey that transforms the humble grape into an exquisite bottle of Merlot. Balanced with scientific precision and the delicate art of winemaking, this book offers an overreaching perspective, catering to both novices and seasoned oenophiles. Embark on an energetic and vibrant journey starting from viticulture's formulation, moving through soil comprehension, vineyard preparation, grape variety analysis, and nurturing practices. Discover the meticulous art and science of ...

Our CLEP study guides are different! The Principles of Marketing: CLEP Test Study Guide teaches you what you need to know to pass the CLEP test. This study guide is more than sample test questions. Our easy-to-understand study guide will teach you the right information. We’ve condensed what you need to know into a manageable book - one that will leave you completely prepared to tackle the test.