Product Business

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. This guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.

We tend to believe that working more inherently equals getting more done. The student who spends endless hours reading or the professional who works late every night seems to be the gold standard of productivity. However, this is not always the case. Aside from being a prescription for fatigue and ineffectiveness, this strategy has another critical issue. It overlooks the reality that what you're working on is 100 times more essential than how long you're working. It's pointless climbing a ladder faster if it's facing the wrong wall. That is the concept emphasized by the Pareto principle. ...

El libro sobre coaching más vendido de la historia en Estados Unidos, escrito por «el pensador más influyente del mundo» en este ámbito según la prestigiosa institución Thinkers50. El liderazgo de equipos y organizaciones está en plena transformación. Muchos de nosotros no queremos ni mandar ni que nos manden; preferimos trabajar en equipo, empatizar con los demás, enseñarles lo que mejor sabemos hacer y ayudarles a crecer, y esperamos que ellos hagan algo parecido con nosotros. El coaching es una aptitud fundamental para impulsar esta transformación.

In their best-selling business classic Lean Thinking, James Womack and Daniel Jones introduced the world to the principles of lean production, principles for eliminating waste during production. Now, in Lean Solutions, the authors establish the groundbreaking principles of lean consumption, showing companies how to eliminate inefficiency during consumption.

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. His products - including vacuum cleaners, hair dryers and hair stylers, and fans and purifiers - are not only revolutionary technologies, but design classics.

¿Te gustaría vender más? ¿Quieres aprender, desde cero y paso a paso, un método probado para montar un Sistema Automatizado de Ventas (Funnel de Ventas) para tu negocio, basado en Marketing Digital? Hola! Mi nombre es Agustín Casorzo, autor de este libro, que es el resultado de mi experiencia ayudando a empresas a vender más utilizando Marketing Digital. Durante mis 9 años como empresario he vendido más de USD$10,000,000 en productos digitales y servicios de Marketing Digital a través de mi Agencia, utilizando Funnels de Ventas.

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.

The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace.

Release: Create a Clutter Free and Soul Driven Life provides practical strategies to release clutter in your inner and outer environments and create a more soul-directed life. It introduces the skills of presence, mindfulness, resonance, and inspired action to put you on the road to freedom, free to live with only the things that help you share your love with the world in your unique ways.

Discover how to break through your insecurities, and armor up into a person who is confident, kind, and unafraid to face challenges.

With over two million active sellers on Amazon, more and more people are discovering the lucrative opportunities available to them as online distributors. Now, you can create an online business that allows you to decide where and when you want to invest your time and energy - without breaking the bank. But recognizing those opportunities doesn't necessarily mean you know how to take advantage of them, and that's where The Amazon Code comes in.

Selling is about taking the money. Selling is cash. Marketing works on the big structure to make your service or your product known. It involves a lot of the activities that the product. We must develop our own sales processes and protocols. Systems are required for success and continuity in any sphere and so success in sales requires systems as well. Sales systems would have to include our sales targets, our sales skills, our sales team, our sales culture, our customers and product knowledge, and our ability to use technology, especially social media, to sell our products. Proper sales ...

What's Wrong with China is the widely anticipated follow-up to Paul Midler's Poorly Made in China, an expose of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole. Once again, Midler delivers the goods by rejecting commonly held notions, breaking down old myths, and providing fresh explanations of lesser-understood cultural phenomena.

This "Become A Great Leader" sleep learning program was designed to assist the listener in enhancing self-thoughts related to powerful leadership skills, interpersonal effectiveness, career confidence as well as personal confidence and building integrity. Some say that we are the sum total of what we surround ourselves with. For example, what we choose to watch on television, listen to on the radio, who we choose to surround ourselves with, and even the thoughts we think.

Join inspiring transformational leader Melissa Joy for a playful exploration into universal consciousness and infinite potential, available to everyone within the field of the heart. With beautiful and clear articulation, combined with a humorous weave of science, spirit, and practical play, Melissa Joy reveals how universal consciousness and infinite potential are organized and influence experiences.

Are you ready to turn your passion for creating into a profitable online business? Look no further than The Ultimate Guide to Etsy Business! This comprehensive guide will take you from beginner to pro in the world of Etsy sales, covering everything you need to know to set up, market and grow a successful shop. First, we’ll start off with an introduction to Etsy – what it is, and why it matters for creative small business owners like you. From there, we’ll delve into the nitty-gritty of navigating the Etsy marketplace as a beginner, including tips on how to set up your shop, choose the...

Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers. Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open ...

Grant writing shouldn't feel like a trip to the dentist. Take the pain out of the process with this innovative and fun, yes fun, guide. Learn all the inside tips and tools of the grant-writing trade in this easy-to-listen-to and upbeat book. This book is definitely for you if you break out in a cold sweat when your boss mentions the word "grant", or you've been tempted to throw your computer against the wall while writing a grant. It's a proven step-by-step system to help you write competitive grants.