Product Business

Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

The Monkees had everything: a popular TV show, hit records, and adoring fans. Everything but control over their careers. Author Eric Lefcowitz chronicles the kaleidoscopic journey of Micky Dolenz, Davy Jones, Michael Nesmith and Peter Tork, following each of the four Monkees, together and apart, from 1965 to 2024. A must-listen for music fans, Monkee Business is the definitive biography of a rock and roll legend.

This is where your career finally takes off as the leader of your own dedicated team! Are you ready to start earning more by learning how to become a successful product manager? Have you managed to get an interview for a product manager position and need help on how to go about it? The product manager plays a central and crucial role in any company. In a world driven by the consumption of products, they get to decide what products to create, how to sell them, and who to sell them to. So, if you aspire to become one, you’ve got to be ready for it.

In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Buy this bundle and save $2. This book Information Marketing Made Easy is a bundle deal that included my two top selling information product creation books The Lean Startup Guide and How To Write and Sell Articles on the Kindle, Nook, iPad, and Other E-Readers. In The Lean Startup Guide You Will Learn * How Come Up With Information Product Ideas * How To Create them * Where To Produce Them * How and Where To Sell Them In How To Write and Sell Articles on the Kindle, Nook, iPad, and Other E-Readers you will learn * How to choose new article ideas * How to write and format your articles * ...

When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen. This comprehensive guide to building a vending machine business primed for growth contains everything you need to build the foundations and watch your business soar to great heights.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

Drawing from his own experiences, Grammy-awarded mix engineer Thomas Juth shares practical advice and firsthand insights on navigating the music industry. From building a successful career to fostering key relationships, overcoming obstacles, and seizing opportunities, this book is a comprehensive guide for aspiring musicians and industry professionals alike. Through stories and real-life lessons, Thomas shares his journey from starting as a tea boy in London's top studios to winning Latin Grammys. But this isn’t just a memoir—it's packed with timeless advice and valuable strategies to ...

The year is 1978. The Duncan brothers and their tough-as-nails women have vanquished their rivals and taken their place as the leaders of Waycross, Georgia's criminal enterprises. However, their rise to power has not gone unnoticed, and the family is rocked when their mother, Miss Bettie, is kidnapped and her body is found in a swamp. No one knows who the killers are, but instead of drawing closer, the family is split when their grief-stricken leader, LC, is offered membership in the South's most powerful black organization, the Council.

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

Animation is a multibillion-dollar industry. Here’s an insider’s guide to getting into that industry, staying there, and getting ahead. Author David B. Levy has interviewed the top pros in animation, including Steven Hillenburg, creator of SpongeBob SquarePants; Al Brodax, producer of Yellow Submarine; Teddy Newton, character designer on The Incredibles; Linda Simensky, senior director of PBS Kids; John R. Dilworth, creator of Courage the Cowardly Dog; and dozens of others to get their insights....

Swag. Whether you know it as "Stuff We All Get", "Souvenirs, Wearables, and Gifts", or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept.

Everything you need to know about making music in one place, 2024 and beyond! Not so long ago, music production was only available to the rich and famous. However, these days, it’s now possible to produce professional sounding music from your own home. In fact, you don’t even need to know how to play an instrument or know anything about the technology, or even need expensive equipment. All you need is a decent computer and some inspiration. This audiobook will tell you the rest!

A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

How to be an agile business analyst is about applying your business analysis skills in an agile manner. You’ll still see the term agile business analyst, but the agile here describes how you approach business analysis. This book helps business analysts be an effective member of a team working in an agile fashion. It explains how to add value to your team and how to apply your business analysis skills. It will help you understand how you can use your business analysis skills to make sure your team builds the right thing. Read the book to discover the five characteristics of an agile ...

With more than four decades working in almost every aspect of Nashville's music scene—attorney, educator, and industry professional Vince Wilcox lays out the basics of the business in a way that’s engaging and inspiring. You’ll get an up-to-date overview of today’s marketplace as well as an insider’s view of how the money flows.The resource is organized into three modules: 1) Making & Marketing Records, 2) Writing & Publishing Songs, and 3) Managing & Booking Artists, with each module divided into subsections by topic. Each topic contains answers to dozens of practical questions, ...

Veteran Hollywood writer David Rensin travels behind the scenes and through 65 years of show business history to tell the real stories of the marvelous careers that began - and in some cases ended - in the mailroom. Based on more than 200 interviews, Rensin unfolds the never-before-told history of an American institution - in the voices of the people who lived it. Through seven decades of glamour and humiliation, you'll go where the trainees go, do what they must do to get ahead, and hear the best insider stories from the Hollywood everyone knows about but no one really knows.