Product Business

People often spend years on working on startup ideas that fail - and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. Parker shares advice on: what makes a good idea that makes money; recruiting and working with cofounders; asking customers what product they want (customer development); how to build a tech product even as a non-tech founder; and more.

Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.

“The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and implementing overall corporate strategy.” - MIT Sloan Management Review What does it take to be a great CTO? Leadership - Expertise - Innovation - Teamwork - Relationships - Passion In the 21st century, every company that is going to be a leader in its industry needs an executive who is focused on identifying, tracking, developing, and profiting from new and emerging technologies. General Electric, Motorola, Cisco, Intel, Microsoft and hundreds of ...

Trying to wrap your head around product management? You’re not alone. Product management is becoming an increasingly popular role across both startups and enterprise companies, but it’s still difficult to define. That’s because it doesn’t fit any of the traditional roles you may already be familiar with: engineering, business strategy, design, or marketing. Instead, product management draws on all these fields, forming a critical new discipline that has become increasingly important among startups and enterprise companies alike.

Playing piano and singing is your passion... ...but can you make it your dream job? Yes, you definitely can, and one of the best piano bar entertainers on the high seas will show you exactly how. Your dream...his experience...you can make this happen. UPDATED FOR 2022 with a note about Covid-19 One of the biggest fears pianists express about performing on cruise ships is, "I'm probably not good enough." Well, that's nothing more than a myth started by pianists to keep away competition. How good do you really need to be? Mediocre with a great smile will get you started. And Gregg Akkerman ...

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem. Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'.

More than 85 years after his untimely death at just age 37, Irving Thalberg remains a legendary Hollywood figure. Called the “Boy Wonder of Hollywood,” Thalberg quickly climbed the ranks at MGM studios to become one of the most powerful and high-profile producers of the time, elevating filmmaking to an art form. In this definitive biography, Bob Thomas brings Thalberg's legend to life, recounting how the producer's remarkable talent for developing stars and scripts led to the creation of beloved movies such as Ben-Hur, Romeo and Juliet, and Camille.

Learn 100 mental models that will show you a new way of thinking to enable you to overcome any challenge that life throws at you.

There are few people we admire more than the Founders and Leaders of software companies who have the courage, determination and, some might say, sheer madness to put their livelihoods and reputation on the line, to leave their own ‘dent in the universe’. It's a day to day, up at dawn, pride swallowing siege to lead such a business. And we know this for a fact because we’ve walked in your shoes many times. Over the last 25 years, we’ve been involved in the start-up, scale up and exit of several successful technology businesses, that between them have realized close to billion dollars...

In this book, I'll be guiding you with the tools and systems in evaluating your prospect for digital product ideas and setting them up. You will learn and scale your own online business that gets monetized.

Are you ready to turn your passion for creating into a profitable online business? Look no further than The Ultimate Guide to Etsy Business! This comprehensive guide will take you from beginner to pro in the world of Etsy sales, covering everything you need to know to set up, market and grow a successful shop. First, we’ll start off with an introduction to Etsy – what it is, and why it matters for creative small business owners like you. From there, we’ll delve into the nitty-gritty of navigating the Etsy marketplace as a beginner, including tips on how to set up your shop, choose the...

Leadership isn’t about titles or authority - it’s about influence, vision, and resilience. The greatest leaders in history followed core principles that made them stand out, allowing them to guide others with clarity, courage, and empathy. The Science of True Leadership reveals the 12 essential rules that every great leader follows, providing a blueprint to elevate your leadership skills to the next level.

Welcome to "Market Mastery," a comprehensive guide designed to inspire and instruct those dreaming of starting and running a successful local farm store. This title is a one-stop source, offering a deep dive into the concept of the local farm store, detailing benefits, and showcasing how a well-run store can be a valuable asset in your community. "Market Mastery" doesn't stop at the conceptual stage. It goes further to present practical applications of these ideas, taking readers step-by-step through essential aspects like business planning, product selection, sourcing, and inventory ...

Amazon FBA was officially launched in 2006, so it is far from the newest selling platform, but it has shaped the path for other platforms of its kind, and it should be considered as the best service possible. But why would you want to get involved with Amazon FBA? Well, Amazon FBA is one of the easiest ways to get started. From its promises of prime delivery to customers to its total management of your products as soon as they are delivered to the warehouse, Amazon has you covered. They provide a service unmatched by any outside company, and they make selling easier every year.

Get from idea to product/market fit in B2B Startups don’t have infinite runway. To reach product/market fit, they need a solid roadmap, effective strategies to learn from their market and customers, and a framework for deciding when to pivot, and when to persevere. The issue is that most of the advice they get is either incomplete, unrealistic, misguided, or it’s just not catered to the enterprise or B2B journey. Founders can create their own processes through patchwork at the cost of trial and error, but this can easily send them sideways. What startups really need is… A proven ...

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Use this book as your guide to becoming a Product Manager and landing your first Product Management role! This book will provide an actionable roadmap for those who aspire to a career in the rewarding world of Product Management. Product Management is an impactful role that encourages creativity, collaboration, deep learning, and autonomy. With dedication and perseverance, you can develop the skills necessary to become an exceptional product manager. In this book you will learn more about what this role entails, about how to hone skills required, and most importantly, how to apply these ...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Creative Mind and Success is a follow-up to Creative Mind and another one for the truth seekers. Learn more about the power of attraction, the power of thought, and how to tap in to the creative mind to achieve success in life. "I say that ye are gods, and every one of you sons of the Most High." Written by the late great Ernest Holmes, metaphysician/spiritual teacher/new thought leader.