Product Leadership

Hypnotic Writing Lab: Leveraging Psychological Triggers for Persuasive Writing What if your words didn’t just tell a story but transformed how people think, feel, and respond? Hypnotic Writing Lab takes you beyond traditional storytelling, diving deep into the psychological triggers that create lasting impact. Whether you’re crafting narratives for influence, entertainment, or persuasion, this book offers the tools to captivate your audience on both conscious and subconscious levels. In this immersive guide, you’ll learn how to: Leverage Subconscious Triggers: Tap into universal human...

In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient - lessons directly applicable to your organization.

Well-known DAX corporations, Fortune 500 companies, and over 50 start-ups, along with the tireless development of our own innovation culture, have proven the concept of this book. Learn how companies are innovating today and follow the list of successful companies such as: IBM BMW Volkswagen AG Kraft Telekom Siemens Allianz Learning how to innovate is the most critical skill for every company today. You need to understand why creative thinking won’t lead you to innovation success. Instead, we show you how one-week-only innovation sprints with live product tests in real markets save you ...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

La diferencia entre los buenos líderes y los líderes legendarios radica en comprender y dominar estas 12 reglas. Este libro te brindará las estrategias exactas utilizadas por los más grandes líderes de la historia, desde Nelson Mandela hasta Winston Churchill, para ayudarte a convertirte en el líder que otros admiran y siguen.

Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.

If you are bringing in your first intern, or growing your program to 1,000 interns, Intern Management is required reading to maximize the experience for both you and your interns. —Gregory V. Jaros, Co-Founder of InternConnect, Co-Founder of Diamond Management & Technology Consultants Are you interested in taking your internship program to a new level? If so, this book is for you. Intern Management shares a set of guiding principles that ensure you host an exceptional internship - every time. Intern Management outlines nine principles for designing an exceptional internship with dignity. ...

Renowned business author David Magee fuses both the interesting history and philosophy of one of America's most well-known companies in this entertaining aid for business management. While other American businesses are crumbling under low-cost foreign competition, John Deere Company thrives by maintaining such ideas as building the best product, being open to change and innovation, listening rather than leading, and keeping virtuous business practices.

Are you a product leader looking for advice on how to be certain that every product manager on your team lives up to their full potential? Do you want to make sure your product people are competent, empowered, and inspired, and would you like to know how you can best help them on this journey? If you answered “yes” to any of these questions, then this book is for you!

Ideas change the world. But what if you don’t have the expertise to turn your great idea into a reality? Find the answer in this game-changing guide for non-technical founders! Tired of going unrecognized in your 9-to-5 while helping big companies earn more money? Have a great app idea and want to know if it’s feasible for the real world? Worried that your idea might not see the light of day because you don’t know how to make it a reality? Agonizing over the possibility that your target users might not even like your product? If you answered YES to any of these questions, then ...

The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?

Mistakenly, many people think plan-do-check-act (PDCA) is a continuous improvement cycle, even if they neglect the human part. PDCA does aim to improve the process, but if you have only improved the process without developing and teaching your people, you have put the process at risk of slipping back. People must be trained in the culture of continuous improvement so they can keep managing the process with the new method.

Unlock the transformative potential of nonviolent activism and become a catalyst for positive social change with this comprehensive training manual. Rooted in the principles and legacy of Dr. Martin Luther King Jr., this guide empowers individuals to embrace the powerful philosophy of Kingian Nonviolence and create a more just and compassionate world. Prepare for action by understanding the importance of education, research, and strategic planning in driving effective nonviolent campaigns. Gain insights into successful coalition building and advocacy efforts while embracing the values of ...

If you weren’t born to a wealthy family, the prospect of being a multi-millionaire can seem incredibly far-fetched. But, you’ve also heard stories of self-made millionaires. How did they get to where they are? What’s the secret to their amazing success? What goes on inside the mind of a multi-millionaire? By working smarter and believing you already have what it takes, you too can become wealthy beyond your wildest dreams.

A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

How did Ford Motors use Lean development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral. They looked beyond manufacturing efficiency to change the very fundamentals of how they developed vehicles. In Designing the Future, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business.

An attractive mix of entertainment, motivation, and practical instruction, the Shift Your Brilliance audio comes with additional stories and commentary from the author. Simon's masterful narration guides the listener smoothly through the steps and possibilities of becoming a "shifter". A shifter, it is explained, is one who is ready to create the future in uncertain times. They do not find themselves shifted about, unhappy, and wishing for better luck.

ATTENTION STUDENTS: If you need to write a paper on outsource manufacturing then this is the perfect reference. It's simple, easy to understand, and right to the point. This book provides a basic introduction to outsource manufacturing. It explores the pros and cons of this increasingly popular concept, suggests ideas for its improvement, and predicts its role in the future. The text is informational and educational, and it is written for easy reader understanding at all levels. If you are interested in learning about outsource manufacturing, then this book is for you.

¿Qué pasaría si pudieras cerrar constantemente acuerdos sin recurrir a técnicas anticuadas e ineficaces que crean estrés, pánico, ira, irritación y una serie de otras emociones perturbadoras para clientes? Siempre Se Cierras representa un cambio de paradigma en el arte de cerrar las ventas. Al aplicar las técnicas y herramientas dentro de sus secciones obtendrá sin más clientes, recibir más referencias y ganar más dinero.