Product Leadership

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

In Project to Product, value stream network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework - a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the age of software. If you're driving your organization's transformation at any level, this is the audiobook for you.

In 2008, Steven Haines started a global shift toward the professionalization of product management with his groundbreaking books about product management. Starting with The Product Manager’s Desk Reference, The Product Manager’s Survival Guide, and Managing Product Management. Since then, more than 100,000 readers around the world have referred to Steven’s books to raise the bar on product management excellence. Leading Product Management is the 2nd edition (retitled) of Managing Product Management to encompass a broad array of practices needed to organize any company to focus on ...

It’s undeniable that we’re entering a new era of remote work. While many leaders seek to run business as usual, why settle for the usual when remote teams allow us to work even better? The research shows that employees are more productive and engaged when they have the freedom to work from anywhere.

In this classic text, Taiichi Ohno—inventor of the Toyota Production System and Lean manufacturing—shares the genius that sets him apart as one of the most disciplined and creative thinkers of our time. Combining his candid insights with a rigorous analysis of Toyota's attempts at Lean production, Ohno's book explains how Lean principles can improve any production endeavor.

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

To create a link from now to the future, emerging leaders and managers need to create or fine-tune goals and strategies. This “what to do and why” is of critical importance. After all, business leaders have invested greatly in capabilities to bring about innovation and creativity. Yet these pursuits won’t result in anything concrete if you don’t understand what’s needed to formulate and carry out a strategy. There are so many books and resources on strategy and strategic planning that you can wind up feeling confused and overwhelmed. However, this book is different. It’s written...

Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas de Procter & Gamble, cuadruplicar sus ganancias y aumentar su valor de mercado en más de cien mil millones de dólares entre 2000 y 2009. Los líderes de cualquier tipo de organización pueden encontrar aquí una guía eficaz sobre cómo orientar las acciones cotidianas hacia objetivos estratégicos, construidos alrededor de los elementos esenciales, que determinan el éxito de todo negocio: dónde jugar y cómo ganar.

Lean healthcare is the practice of applying "lean" concepts to the healthcare industry in order to reduce waste, enhance patient outcomes, and lower costs. All employees of the firm, from clinicians to operations and administrative personnel, continuously work to identify areas of waste and eliminate anything that does not create value for patients using lean concepts in healthcare. If you visit Toyota assembly plants you can see how Toyota has put all the systems and supports staff in place to ensure that the production team members on the assembly line always have the parts and the ...

Leadership isn’t about titles or authority - it’s about influence, vision, and resilience. The greatest leaders in history followed core principles that made them stand out, allowing them to guide others with clarity, courage, and empathy. The Science of True Leadership reveals the 12 essential rules that every great leader follows, providing a blueprint to elevate your leadership skills to the next level.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.

Hypnotic Writing Lab: Leveraging Psychological Triggers for Persuasive Writing What if your words didn’t just tell a story but transformed how people think, feel, and respond? Hypnotic Writing Lab takes you beyond traditional storytelling, diving deep into the psychological triggers that create lasting impact. Whether you’re crafting narratives for influence, entertainment, or persuasion, this book offers the tools to captivate your audience on both conscious and subconscious levels. In this immersive guide, you’ll learn how to: Leverage Subconscious Triggers: Tap into universal human...

THE WORST MISTAKE AN AUTHOR CAN MAKE IS TO SELL ONLY BOOKS. Just 1% of authors make a living out of their books. But a book should be just one product in a larger ecosystem of digital products and services that build trust, authority, and wealth. In The Solo Author you will learn how to: Develop a framework for your book and your content. Write, publish, and launch a great nonfiction book. Use your book as a lead-generation asset that attracts high-ticket clients. Build an ecosystem with low-cost products, a main offering, and upsells. A book ecosystem creates more value for your audience ...

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

Written for the practitioner by a practitioner, it delivers a comprehensive insider's view of Lean management. The author helps listeners grasp the system as a whole, as well as the factors that animate it, by organizing the book around an image of a house of Lean production.

Harness the potent power of Kanban and Scrum with this bundle and take your project-management skills to the next level.

Well-known DAX corporations, Fortune 500 companies, and over 50 start-ups, along with the tireless development of our own innovation culture, have proven the concept of this book. Learn how companies are innovating today and follow the list of successful companies such as: IBM BMW Volkswagen AG Kraft Telekom Siemens Allianz Learning how to innovate is the most critical skill for every company today. You need to understand why creative thinking won’t lead you to innovation success. Instead, we show you how one-week-only innovation sprints with live product tests in real markets save you ...

What happens when three powerhouse women get together for a candid late-night conversation about the challenges of launching and scaling a business? Destiny unfolds, and a movement of female empowerment begins to take shape. Be…is our labor of love to you. It’s a collaborative synergy of wisdom from our individual journeys to success, paired with stories from women who courageously overcame personal and professional challenges in life and business. Change starts with a deliberate shedding of our self-limiting beliefs.

In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient - lessons directly applicable to your organization.