Product Marketing

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

THE STATUE IN THE STONE is a complete treatise on Jobs-to-be-Done philosophy. While many have contributed to the ideology, the founding fathers are (in alphabetical order): Lance Bettencourt, Clayton Christensen, Theodore Levitt, and Anthony Ulwick. Clayton Christensen taught that “A customer "hires" a product to accomplish a job.” The customer’s job is a goal, objective, or problem to be solved. Built upon this basic truth, jobs-to-be-done philosophy is the most powerful framework ever created to understand customer motivation. It turns out that customers do not care about brands, ...

Unlock the secrets to revolutionizing your business with "Retail and Wholesale Strategies." Whether you're an aspiring entrepreneur or a seasoned business owner, this comprehensive guide illuminates every corner of the specialized retail and wholesale landscape. Start your journey by understanding the intricacies of the distribution landscape and discover untapped opportunities in niche markets. Learn the art of product differentiation as you identify unique selling points that set your brand apart. Dive deep into crafting a compelling value proposition and building a brand identity that ...

Buy this bundle and save $2. This book Information Marketing Made Easy is a bundle deal that included my two top selling information product creation books The Lean Startup Guide and How To Write and Sell Articles on the Kindle, Nook, iPad, and Other E-Readers. In The Lean Startup Guide You Will Learn * How Come Up With Information Product Ideas * How To Create them * Where To Produce Them * How and Where To Sell Them In How To Write and Sell Articles on the Kindle, Nook, iPad, and Other E-Readers you will learn * How to choose new article ideas * How to write and format your articles * ...

Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

"Change is inevitable. Change is constant." – Benjamin Disraeli "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." – Charles Darwin Editorial Summary The world is changing. Fast. Economics, finance, politics. Revolutions in information, communication, economic liberalization, and political integration are bombarding us at a dizzying pace. Individually and collectively, we try to manage this change, seeking to adapt and thrive. One way we organize our collective action is through the exercise of public policy, but the ...

How to sell at margins higher than your competitors “Competing on price is a HUGE mistake and the best thing you can do is to raise your prices and offer superior value to justify the higher price” In this report, I will focus on how you can start selling your information products for hundreds or even thousands of dollars. One of the biggest benefits of selling high-ticket items is that you’ll have a much easier time getting joint venture partners and affiliates. Think about it: Would you be more likely to promote the product if you’re getting 50% of $19.00, or 50% of $3,000.00? A ...

With more than four decades working in almost every aspect of Nashville's music scene—attorney, educator, and industry professional Vince Wilcox lays out the basics of the business in a way that’s engaging and inspiring. You’ll get an up-to-date overview of today’s marketplace as well as an insider’s view of how the money flows.The resource is organized into three modules: 1) Making & Marketing Records, 2) Writing & Publishing Songs, and 3) Managing & Booking Artists, with each module divided into subsections by topic. Each topic contains answers to dozens of practical questions, ...

Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System. Selling to Homeowners the Sandler Way shows how the Sandler Selling System delivers career-changing results for salespeople who close deals in the buyer's personal, private domestic space. This kind of selling applies to dozens of industries, from remodeling to insurance.

Make Authentic Connections, Stand Out, and Drive Real Results “Selling with Stories” reveals the secrets behind using storytelling to build trust, make genuine connections, and boost your business success. Whether you’re an entrepreneur, marketer, or salesperson, this book will show you how to leverage your unique life experiences to stand out and succeed. No fluff—just effective storytelling strategies to transform your sales game. The techniques in this book have helped professionals at top companies connect with their audience and win more business. What You’ll Learn In this ...

Publishing books isn’t your problem...selling them is. You’ve written your heart out, followed the steps, and hit publish. But instead of steady royalties, you’re stuck refreshing your KDP dashboard, hoping for a sale. If that sounds familiar, you’re not alone. Most self-publishers struggle because they focus only on the writing. The real success happens when you master the entire process of publishing books that actually sell. The $10,000 KDP Formula gives you the clear, actionable roadmap to grow your Amazon KDP business from uncertain launches to consistent royalties. Built on ...

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

THE WORST MISTAKE AN AUTHOR CAN MAKE IS TO SELL ONLY BOOKS. Just 1% of authors make a living out of their books. But a book should be just one product in a larger ecosystem of digital products and services that build trust, authority, and wealth. In The Solo Author you will learn how to: Develop a framework for your book and your content. Write, publish, and launch a great nonfiction book. Use your book as a lead-generation asset that attracts high-ticket clients. Build an ecosystem with low-cost products, a main offering, and upsells. A book ecosystem creates more value for your audience ...

Unlock the secret to captivating audiences and going viral with "Marketing Magic with Tiktok – Unleashing Viral Power, How to Captivate Audiences on Tiktok." This book dives deep into the strategies you need to turn Tiktok into a powerhouse marketing tool for your business, whether you're a small startup or an established brand. Learn how to conduct effective marketing research on TikTok, discover the latest trends, and leverage the platform's algorithm to your advantage. Perfect for small business owners, this guide walks you through creating engaging content, mastering hashtag ...

People often spend years on working on startup ideas that fail - and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. Parker shares advice on: what makes a good idea that makes money; recruiting and working with cofounders; asking customers what product they want (customer development); how to build a tech product even as a non-tech founder; and more.

Embark on a transformative journey of growth and innovation with "Expansion Mastery," the essential guide for entrepreneurs and business leaders aiming to maximize their market potential. In today's fast-paced and ever-evolving global economy, staying ahead of the curve is crucial. This comprehensive eBook provides a deep dive into strategic expansion, equipping you with the tools and insights needed to thrive in competitive landscapes. Uncover the secrets of market dynamics in Chapter 1, where you'll learn to analyze current trends and pinpoint untapped opportunities. As you progress, ...

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how!

Looking to start a small acre ranching business, but not sure where to start? Look no further than this comprehensive and engaging eBook! From choosing the right land and livestock to understanding the behavior and needs of your animals, this eBook covers it all. You'll learn everything you need to know about feeding and grazing management, animal health management, reproduction and breeding, and even raising and caring for poultry. But it doesn't stop there! You'll also get expert advice on producing fiber, small-scale dairy production, marketing your ranch products, and building ...

About the Book: In today's highly competitive market, it is important for supermarkets to have effective marketing strategies in place to promote their products and stand out from their competitors. This book provides a comprehensive guide on the various marketing practices followed by leading supermarkets around the world, such as ASDA, Walmart, TESCO, Coles, Shawpno, and Sainsbury. The book covers topics such as product pricing, promotional strategies, customer segmentation, social media marketing, and much more. It also provides practical advice on how to reduce fixed and operating costs...