Product Marketing

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.

Complete Handbook for Digital Marketing, Content Writing, Sales, Competitor Analysis, and Brand Building. "ChatGPT Prompts for Entrepreneurs" is a comprehensive guide for entrepreneurs looking to leverage the power of ChatGPT to improve their digital marketing, content writing, and sales strategies. The book provides step-by-step guidance and examples for setting up and customizing your ChatGPT experience, giving context to your brand, writing landing pages, creating intro and product videos, crafting blog articles, writing podcast episodes, and optimizing your content for SEO. Additionally...

Swag. Whether you know it as "Stuff We All Get", "Souvenirs, Wearables, and Gifts", or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept.

Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas de Procter & Gamble, cuadruplicar sus ganancias y aumentar su valor de mercado en más de cien mil millones de dólares entre 2000 y 2009. Los líderes de cualquier tipo de organización pueden encontrar aquí una guía eficaz sobre cómo orientar las acciones cotidianas hacia objetivos estratégicos, construidos alrededor de los elementos esenciales, que determinan el éxito de todo negocio: dónde jugar y cómo ganar.

Unlock the secrets to financial freedom with "How to Build Seven Streams of Income: Achieving Financial Freedom Through Multiple Income Streams." Whether you’re stuck in a 9-to-5 grind, dreaming of financial independence, or simply want to secure your financial future, this book is your ultimate guide to creating wealth through diverse income streams. Imagine a life where money works for you, not the other way around. This isn't just another finance book; it's a blueprint for financial success. Dive into the wisdom of seasoned investors, successful entrepreneurs, and finance gurus who ...

"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?

"Creating and Marketing Your Brand" is part of the publications from The Insight Job Executive Coaching. It aims to an essential guidebook for aspiring entrepreneurs and business owners looking to establish a powerful and memorable brand. Offering a step-by-step approach, this book unravels the secrets of crafting a unique brand identity, ensuring it resonates with target audiences. From defining brand values and developing a captivating visual identity to creating compelling marketing strategies, this comprehensive resource equips readers with the tools needed to stand out in a crowded ...

From Barn to Cheese Plate is here to kick-start your journey into the world of dairy farming and artisanal cheese making! Ever wondered about the journey milk takes, transforming from being a farm-fresh product to delicious cheese resting on your plate? This eBook is your chance to follow that journey, and even better, to partake in it. Diving deep into the nuances of dairy farming and cheese making, From Barn to Cheese Plate is an interactive guide that helps you appreciate cheese right from its genesis. The book opens with an extensive discussion about the essentials of dairy farming, ...

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Introducing "Growing Green", the ultimate guide to starting and thriving in your very own greenhouse business! This comprehensive eBook is your one-stop-shop for turning your passion for fresh, organic produce into a lucrative and sustainable venture. Are you ready to capitalize on the skyrocketing demand for locally-sourced, natural foods? Dive into this treasure trove of expert advice and practical strategies that spans everything from niche selection to optimizing your greenhouse business with technology. Begin by exploring various greenhouse niches and learning the ins and outs of ...

Want to write business marketing emails that stand out in readers' crowded inboxes enough to actually get opened? How about writing promotion announcement emails that entertain readers (so they eagerly watch for more of your emails), endear them to you (so they shout your praises from the rooftops), and, when all is said and done, generate a boatload of product/program/service sales? And let's not forget brainstorming the best email subject lines for getting readers pumped to open your emails. It's possible when you master the 5 steps to writing persuasive emails that get noticed, spark ...

Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.

Welcome to "Market Mastery," a comprehensive guide designed to inspire and instruct those dreaming of starting and running a successful local farm store. This title is a one-stop source, offering a deep dive into the concept of the local farm store, detailing benefits, and showcasing how a well-run store can be a valuable asset in your community. "Market Mastery" doesn't stop at the conceptual stage. It goes further to present practical applications of these ideas, taking readers step-by-step through essential aspects like business planning, product selection, sourcing, and inventory ...

Every product maker dreams of hearing customers say, “I need that!” But how do you create something so compelling that owning it becomes non-negotiable? “I Need That” reveals the psychological triggers and brain science behind products people crave.

Get step-by-step training of the five ways to monetize your videos, get more views.

INTERNATIONAL BEST SELLER OF "AMAZON FBA MASTERY" A-Z OF AMAZON PRODUCT RESEARCH Prepare to immerse yourself in the dynamic realm of Amazon FBA and product research with this comprehensive guide. Whether you're a newcomer venturing into Amazon selling or a seasoned seller seeking innovative strategies, this book is your ultimate resource. Understanding Amazon Selling: Before delving into product research, grasp the fundamentals. Explore diverse Amazon business models, navigate product restrictions, and identify categories to avoid. This knowledge lays the foundation for your journey ...

Men are under daily attack from the preservatives in processed food, the emasculating chemicals found in public tap water, and the female growth hormones in meats, all of which are causing an increase in erectile dysfunction. With the average 25 year-old-male only having half the sperm count he should have, our virility is literally being eroded everyday by the supermarkets and fast food chains in the name of profit.

Russell Scott provides listeners with a concrete roadmap on how to reach or surpass a $10,000 monthly income by promoting digital products. He does this by drawing on his years of experience and success in the industry. The audiobook is divided into multiple sections that focus on distinct aspects of the affiliate marketing

You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.