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This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

In this astounding account, Wall Street's notorious bad boy - and original million-dollar-a-month stock chopper - leads us through a drama worthy of The Sopranos, from his early rise to power to the FBI raid on his estate to the endless indictments at his arrest, to his deal with a bloodthirsty prosecutor to rat on his oldest friends and colleagues - while they were doing the same.

A must-listen biography from the author of the best-selling Warren Buffett Speaks.

This book was written for anyone currently selling or contemplating selling cars. Whether you’re an Old Car Dog or a Green Pea, these ridiculously short chapters are intended to help you sell more vehicles and make more money than you ever thought possible. As a famous quote from Henry Ford tells us, “Whether you think you can, or you think you can't – you're right.” This speaks to attitude, and attitude is one of the two key ingredients that separate the top sellers from the bottom dwellers. The other ingredient is activity. As Steve has said more times than he can count, “...

The Lobotomist explores one of the darkest chapters of American medicine: the desperate attempt to treat the hundreds of thousands of psychiatric patients in need of help during the middle decades of the 20th century. Into this crisis stepped Walter Freeman, MD, who saw a solution in lobotomy, a brain operation intended to reduce the severity of psychotic symptoms. Drawing on Freeman's documents and interviews with Freeman's family, Jack El-Hai takes a penetrating look at the life and work of this complex scientific genius.

Two ambitious men. One historic mission. With a blinding flash in the New Mexico desert in the summer of 1945, the world was changed forever. The bomb that ushered in the atomic age was the product of one of history's most improbable partnerships. The General and the Genius reveals how two extraordinary men pulled off the greatest scientific feat of the 20th century.

In Morgan, noted biographer Jean Strouse creates the first complete portrait of a man who defined American commerce and banking. Contemporaries described J. Pierpoint Morgan as “the financial Moses of the New World.” She shows J.Pierpoint Morgan in the full context of his childhood and health, travels and tastes, personal affairs and business relationships. And through Nelson Runger’s thoughtful narration, this accessible biography becomes a fascinating audio production.

In The New Negro: The Life of Alain Locke, Jeffrey C. Stewart offers the definitive biography of the father of the Harlem Renaissance, based on the extant primary sources of his life and on interviews with those who knew him personally. He narrates the education of Locke, including his becoming the first African American Rhodes Scholar, earning a PhD in philosophy at Harvard University, and his long career as a professor at Howard University. And yet he became most closely associated with the flowering of Black culture in Jazz Age America.

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.

Believe it or not, the results a person obtains are inversely proportionate to the degree to which he is intimidated; it's not what you say or do that counts, but what your posture is when you say or do it! Those who choose to be ostriches and believe they can wish away these realities invite an enormous amount of unnecessary pain and frustration into their lives.

Without John C. Houbolt, a mid-level engineer at NASA, Apollo 11 would never have made it to the moon. Top NASA engineers on the project, including Werner Von Braun, strongly advocated for a single, huge spacecraft to travel to the moon, land, and return to Earth. It's the scenario used in 1950s cartoons and horror movies about traveling to outer space. Houbolt had another idea: Lunar Orbit Rendezvous. LOR would link two spacecraft in orbit while the crafts were travelling at 3,600 miles an hour around the moon. His plan was ridiculed and considered unthinkable.

With characteristic lucidity and style, Steiner makes Heidegger's immensely difficult body of work accessible to the general reader. In a new introduction, Steiner addresses language and philosophy and the rise of Nazism. "It would be hard to imagine a better introduction to the work of philosopher Martin Heidegger." (George Kateb, The New Republic)

Learn to communicate effectively with your Spanish speaking patients and their families in just five hours! Have you always wanted to learn Spanish but never found the time or the right teacher? Are you having trouble communicating with your Spanish speaking patients? Did you study Spanish in school, including medical school, but find yourself unable to construct even simple sentences in Spanish?

The Fall of the House of Zeus tells the story of Dickie Scruggs, arguably the most successful plaintiff's lawyer in America. A brother-in-law of Trent Lott, the former U.S. Senate majority leader, Scruggs made a fortune taking on mass tort lawsuits against "Big Tobacco" and the asbestos industries. He was hailed by Newsweek as a latter-day Robin Hood and portrayed in the movie The Insider as a dapper aviator-lawyer.

In the 1970s, amid severe cutbacks in physics funding, a small group of underemployed physicists in Berkeley decided to throw off the constraints of academia and explore the wilder side of science. Dubbing themselves the “Fundamental Fysiks Group,” they pursued a freewheeling, speculative approach to physics. Some dabbled with LSD while conducting experiments. They studied quantum theory alongside Eastern mysticism and psychic mind reading, discussing the latest developments while lounging in hot tubs.

Mary J. Macleod and her husband left the London area for an idyllic place to raise their young children in the late '60s, and they found the island of Papavray in the Scottish Hebrides. There they bought a croft house on a "small acre" of land, and Mary J. (also known as Julia) became the district nurse.

The Wrestlers' Wrestlers spotlights elite performers and analyzes exactly what made them your favorite wrestler's favorite wrestlers. Authors Dan Murphy and Brian Young interviewed more than 40 in-ring veterans, historians, referees, and promoters to get a unique insider's look at the people who have made a lasting impact on the world of professional wrestling. It offers a special peek "behind the curtain" and a rare look into the top stars' thoughts on their peers, their influences, and their personal favorites.

Reed Timmer is one of the most successful and most extreme storm chasers in the world. His is a job that requires science and bravado, knowledge and instinct just to survive, never mind excel. It's a job some people would kill for. But most prefer to let Timmer take the risks while they watch from the safety of their homes. Reed Timmer is a star of Storm Chasers, one of the Discovery Channel's top-rated shows. Into the Storm is Timmer's dramatic account of his extraordinary profession.

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.

When her husband, Alan, is injured in a speedboat accident, Cathy Crimmins reluctantly assumes the role of caregiver and learns to cope with the person he has become. No longer the man who loved obscure Japanese cinema and wry humor, Crimmins’ husband has emerged from the accident a childlike and unpredictable replica of his former self with a short attention span and a penchant for inane cartoons. Where Is the Mango Princess? is a breathtaking account that explores the very nature of personality - and the complexities of the heart.