Professional Product

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

In this chilling true crime series, we tell the stories of pillars of the community who betrayed the trust of those around them and challenged what we all think about the people we’ve come to rely on. Police officers, teachers, doctors and nurses, we believe these people are here to protect us from harm, not cause it. This series looks at some of the most heinous crimes perpetrated by people in positions of trust and examines the ripples their actions left on their community.

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.

This book has 500 questions with answers and explanations, that prepare you to answer questions in professional Scrum Product Owner certification assessments of leading organizations. This is newly built based on the recent changes and latest version of The Scrum Guide, November 2020 version.

In "Covert Hypnosis: A Training Manual for Delivering Multimodal Hypnotic Sessions," the realm of covert hypnosis is expanded and redefined. Breaking away from conventional boundaries, this book presents covert hypnosis as a subtle and integral part of everyday communication. The authors define Covert Hypnosis as the absence of a clearly demarcated announcement of hypnosis onset or conclusion, making this practice a seamless and natural component of interaction, which links a wide array of practitioners into this fascinating art form. Explore the Subtle Power of Influence Integrative ...

With the death of Steve Jobs in 2011, Jony Ive has become the most important person at Apple. Some would argue he always was. Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone - designs that overturned entire industries and created the world's most powerful brand.

Do you want to make better music? How about achieving a professional sound? Or even being able to work in professional studios? Most musicians dream of making professional sounding music. But in order to create great music, they need to understand the steps and tools involved. With proper skill development, creativity, and knowledge, anyone can reach that professional level. This audiobook will show you how, whether you want to build a studio, work in one, start a label, or just make better music.

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive. Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.

Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome.

"Conquer the CSCP Exam: Your Guide to Becoming an APICS Certified Supply Chain Professional" is an essential resource for individuals aiming to achieve the prestigious Certified Supply Chain Professional (CSCP) credential from APICS. This comprehensive guide is meticulously designed to cover all the critical areas of the CSCP exam, including supply chain design, planning and execution, supply chain improvements and best practices, and compliance. Each section is structured to provide a deep understanding of the concepts, supported by real-world examples and case studies that bring ...

Howard Hughes was one of the most amazing, intriguing, and controversial figures of the 20th century. He was the billionaire head of a giant corporation, a genius inventor, an ace pilot, a matinee-idol-handsome playboy, a major movie-maker who bedded a long list of Hollywood glamour queens, a sexual sultan with a harem of teenage consorts, a political influencer with intimate ties to Watergate, a Las Vegas kingpin, and, ultimately, a bizarre recluse.

Here is the story of Jerry Weintraub: the self-made, Brooklyn-born, Bronx-raised impresario, Hollywood producer, legendary deal maker, and friend of politicians and stars. No matter where nature has placed him - the club rooms of Brooklyn, the Mafia dives of New York's Lower East Side, the wilds of Alaska, or the hills of Hollywood - he has found a way to put on a show and sell tickets at the door.

The creation of the microprocessor launched the digital age. The key technology allowing unprecedented integration, and the design of the world’s first microprocessor, the Intel 4004, were the achievement of Federico Faggin. In Silicon, internationally recognized inventor and entrepreneur Federico Faggin chronicles his “four lives”: his formative years in war-torn Northern Italy, his pioneering work in American microelectronics, his successful career as a high-tech entrepreneur, and his more recent explorations into the mysteries of consciousness.

Una de las más grandes figuras del pensamiento no sólo de la edad Media, sino de toda la historia. Pesimista, práctico, mordaz y calculador, su desamor por la humanidad y su apetito por la tiranía hicieron que el notable filósofo italiano, defensor del materialismo más recalcitrante, esgrimiera una frase que aún hoy, resulta escalofriante: El fin justifica los medios.

You might already be familiar with Afro Sheen and Ultra Sheen, but have you heard of the man behind the company that produced these products? In Afro Sheen, George Ellis Johnson, the acclaimed self-made businessman, reveals his inspiring and captivating rise from humble beginnings to the top of the haircare industry.

This book is an invaluable and inspirational material for the film, television and theater professional. It helps directors, actors, writers, designers, producers and executives tap into their imagination and instincts, in turn helping them create the films they’ve always dreamed of creating.

Once upon Atari is an intimate view into the dramatic rise and fall of the early video game industry, and how it shaped the life of one of its key players. This book offers eye-opening details and insights delivered in a creative style that mirrors the industry it reveals. An innovative work from one of the industry’s original innovators.

Veteran Hollywood writer David Rensin travels behind the scenes and through 65 years of show business history to tell the real stories of the marvelous careers that began - and in some cases ended - in the mailroom. Based on more than 200 interviews, Rensin unfolds the never-before-told history of an American institution - in the voices of the people who lived it. Through seven decades of glamour and humiliation, you'll go where the trainees go, do what they must do to get ahead, and hear the best insider stories from the Hollywood everyone knows about but no one really knows.