Psychology Brain

Are you ready to increase learning opportunities, reduce negative behaviors, and improve staff and student morale? Then it's time to become a brain builder! We all are aware of an alarming increase in reported behavioral disruptions in school settings. Often less understood is the critical role that the brain plays in shaping all behavior, including the challenges we face in our classrooms and beyond.

ADHD is one of the most common neurological disor­ders in the United States—yet a staggering 75 percent of girls and women remain undiagnosed. Due to the gen­der gap in medical research, which does not account for symptoms manifesting differently in women—leading to increased problems with anxiety, depression, work­ing memory, sleep, energy, and concentration—many ADHD women are left to navigate a society that fails to understand their struggles and gifts.

Diagnosed with ADHD at age twelve, Jessica struggled with a brain that she didn’t understand. She lost things constantly, couldn’t finish projects, and felt like she was putting more effort in than everyone around her while falling further and further behind. At thirty-two years old—broke, divorced, and living with her mom—Jessica decided to look more deeply into her ADHD challenges. She reached out to experts, devoured articles, and shared her discoveries on YouTube.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

Is there a right way to study how the brain works? The most common approach involves the study of neural reactions to stimuli presented by an experimenter. György Buzsáki's The Brain from Inside Out examines why the outside-in framework for understanding brain function has become stagnant and points to new directions for understanding neural function. Building upon the success of 2011's Rhythms of the Brain, Professor Buzsáki presents the brain as a foretelling device that interacts with its environment through action and the examination of action's consequence.

This book isn’t another collection of cookie-cutter tips or empty promises. Adult ADHD Starter Guide is about being honest—sometimes brutally so—and giving you the tools to understand your brain and start making life easier. Not perfect, just easier. And it all starts with one small, manageable win at a time.

Everyone knows the feeling after a long day—it is difficult to concentrate, make good decisions, or even empathize with others. This daily but completely natural decline in our mental capacity is called “ego depletion,” a state of mind that miraculously but naturally disappears after a good night's sleep. However, more and more people are waking up in a perpetual state of ego depletion: their mental energy source is not recharging—it is actually shrinking. We live in a chronically exhausted society with disastrous consequences for ourselves, society, and future generations.

In The Brain That Changes Itself, Norman Doidge described the most important breakthrough in our understanding of the brain in 400 years: the discovery that the brain can change its own structure and function in response to mental experience - what we call neuroplasticity. His revolutionary new book shows, for the first time, how the amazing process of neuroplastic healing really works. It describes natural, noninvasive avenues into the brain provided by the forms of energy around us.

Despite our best efforts, most of the time, we act without thinking. We make poor decisions. But this isn’t our fault! It’s just how our brains are programmed. Now, you don’t have to be a scientist to understand how to use your brain’s instincts to your advantage instead of your downfall. Build a Better Brain has one goal: to help you improve your life by understanding how your brain works and learning to taking advantage of it.

As we age, our memory naturally declines - but there are scientifically proven ways to enhance brain and memory function. This book, grounded in cutting-edge neuroscience, will help you get started. The Neuroscience of Memory offers a seven-step memory-improvement program based on the latest research. You'll find powerful tools to optimize your brain and memory function, increase neural connections, and stay mentally sharp both now and in the long run.

Did you know you can beat stress, lift your mood, fight memory loss, sharpen your intellect, and function better than ever simply by elevating your heart rate and breaking a sweat? The evidence is incontrovertible: Aerobic exercise physically remodels our brains for peak performance. In Spark, John J. Ratey, MD, embarks upon a fascinating and entertaining journey through the mind-body connection, presenting startling research to prove that exercise is truly our best defense against everything from depression to ADD to addiction to aggression to menopause to Alzheimer's.

Our brain is recreating the world in its own way—most of the time for our own good: how hard would it be if, before making a choice, we had to know about all the options available in a given situation? Luckily, our brain can estimate: it allows us to reconstruct the world as we know it, and live in it. However, these very useful mechanisms can sometimes mislead us and have a rather negative impact on our actions, beliefs and opinions: when our brain behaves that way, we say it is biased. Albert Moukheiber gives us tips and tricks to fight against these cognitive biases.

Leor Zmigrod reveals the deep connection between political beliefs and the biology of the brain. Drawing on her own pioneering research, she uncovers the complex interplay between biology and environment that predisposes some individuals to rigid ways of thinking, and explains how ideologies take hold of our brains, fundamentally changing the way we think, act and interact with others.

From Harvard stress expert, nationally sought after speaker, and television correspondent Dr. Aditi Nerurkar comes a reimagined approach to overcoming your stress and burnout using five small but mighty mindset shifts.

We all want the power and motivation to create change in our lives. But how to get that in a stumbling dance of one step forward and two steps back? Negative emotions run rampant in many people's lives today; a reality that feels like a shrink wrap of suffering. Popular fallback solutions of performance-based goals and tools focus on extrinsic rewards like fame, wealth, or winning. But overuse of those rewards doesn't work for the long term and in fact weakens our confidence and motivation over time, leaving us vulnerable to failure and shame.

Hot Flashes & Squirrel Brain is the ultimate guide for women over 40 who are navigating the complexities of menopause and ADHD. This book offers a science-backed, practical approach to help you regain control of your mind and body, improve focus, and restore energy.

The quest for enlightenment has occupied mankind for millennia. And from the depictions we’ve seen—monks sitting on meditation cushions, nuns kneeling in prayer, shamans communing with the universe—it seems that this elusive state is reserved for a chosen few. But now, neuroscientist David Perlmutter and medical anthropologist and shaman Alberto Villoldo have come together to explore the commonalities between their specialties with the aim of making enlightenment possible for anyone.

Featuring a wealth of sample puzzles ranging from simple to extremely challenging, this lively and engaging book brings together many of the most ingenious puzzles ever devised, including the "Hardest Logic Puzzle Ever", metapuzzles, paradoxes, and the logic puzzles in detective stories.

If you're in a job interview, how should you think about the mindset of the interviewer? If you've just been promoted, how do you handle the tensions of managing former peers? And what are the telltale mental signs that it's time to start planning your next career move? Professor, author, and popular radio host Art Markman focuses on three essential elements of a successful career - getting a job, excelling at work, and finding your next position - and expertly illustrates how cognitive science, especially psychology, sheds fascinating and useful light on each of these elements.

When facing contentious issues such as screen time, food choices, and bedtime, children often act out or shut down, responding with reactivity instead of receptivity. This is what New York Times best-selling authors Daniel J. Siegel and Tina Payne Bryson call a No Brain response. But our kids can be taught to approach life with openness and curiosity. When kids work from a Yes Brain, they’re more willing to take chances and explore. They’re more curious and imaginative. They’re better at relationships and handling adversity.