Psychology Research

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.

Breaking Through Depression explores how the anatomy of the brain and the biochemistry of nerve impulses play a major role in how we view ourselves and the world. Drawing from his long-term research, Dr. Philip W. Gold makes the case for depression arising at the intersection of genetic vulnerability with stressful, disturbing life experiences that get encoded in our emotional memory.

Dr Michael Carr-Gregg believes that too many Australian boys have got it too easy - and the result is a generation of ‘boofheads’: boys with huge egos who think they are too good to stack the dishwasher or turn up to school. They expect the world and give little in return. But things are about to change. From the author of the groundbreaking Australian best seller The Princess Bitchface Syndrome and researcher Elly Robinson comes this essential companion book for boys.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.

Purpose of the Book: Train Your Brain for a Healthier and Happier Life I have written this book to inspire you to discover the remarkable potential of your brain and mind with simple yet powerful words in a storytelling and conversational style. With over five decades of research and experimentation in cognitive science, as well as collaboration with leading experts in neuroscience, psychiatry, endocrinology, and metabolic health, I have crafted this book to share a holistic approach to enhancing mental performance, cognitive reserves, and well-being. The human brain is a dynamic, adaptive ...

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

Congratulations! This audio research report you have wisely chosen will prove to be one of the best investments of your other-person OCPD challenged life! Many concerned individuals have praised this work for being recorded with the layperson in mind. Yet, this audio also has much to offer any mental health professional who recognizes the tremendous value of clear, direct, easily understandable language, unencumbered by extensive cross-references, annotations, and distracting technical notes.

Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.

Probably the most challenging aspect of Ericksonian Hypnosis the wealth of linguistic techniques that he used to create ambiguity as a way of progressing in a therapeutic relationship. This concise audiobook is intended to rapidly introduce you to a selection of his most important linguistic techniques and help you master them. Note that Erickson used these techniques to create ambiguity so that he could help his patient transcend a stuck state.

Healing the Body is a hypnotist and hypnotherapist's guide to how and why through suggestion and imagination the mind is a power tool for assisted and self-healing for physical health issues. For medical practitioners, it provides an explanation why all somatic and psychosomatic healing must consider the impact of the mind. Although this book is not intended for the general public, such listeners can also benefit by understanding the nature of healing even though it should not be used as a substitute for professional medical care.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Most of Erickson's approach to psychotherapy revolved around an understanding of the patient's (or client's) existing behavioral patterns. He elegantly used or interrupted these patterns in a way that produced the desired change. This concise book is a practical overview that will give you techniques that can be used immediately to enhance your practice.

Do you have OCD? Or do you know someone who has OCD? Or perhaps you have just seen the symptoms in yourself and others, and you’re wondering if it’s enough to classify it as a “disorder”. Either way, OCD is more common than you think. Therefore, it’s important and useful to educate yourself about it. One of the best ways you can do this, is by reading or listening to a book that explains all the details, the things to look, and answers a myriad of questions people have asked about it.

"The Social Mind" is a comprehensive exploration of the intersection of psychology and social sciences. The book examines the ways in which human behavior and social phenomena are intertwined and how our understanding of psychology can be applied to solve social issues. The book is divided into three parts. Part One explores the basics of psychology and social sciences, providing readers with a foundational understanding of the two fields. Part Two delves deeper into the connection between psychology and social sciences, examining topics such as group behavior, conformity, social influence,...

Learn practical applications for mental health/behavioral and medical and dental clients and patients using the theories and techniques taught by Dave Elman to thousands of medical and dental practitioners. This concise book is the capstone of the series based upon Elman’s work. This includes using a variety of techniques that take three or less minutes to perform.

Although Erickson's approach to hypnosis and psychotherapy has a wealth of individual techniques that can be used within a framework of the principles set forth in the first book of this series, he did have an overall strategic approach toward working with his patients. That approach is presented in this concise book with the intention of you quickly mastering the concepts so that you can apply them immediately.

Peter Bandettini covers the essentials of fMRI, providing insight and perspective from his nearly three decades of research. He describes other brain imaging and assessment methods; the sources of fMRI contrasts; the basic methodology, from hardware to pulse sequences; brain activation experiment design strategies; and data and image processing. A unique, stand-alone chapter addresses major controversies in the field, outlining 26 challenges that have helped shape fMRI research.

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business Are you ready to take your affiliate marketing business to the next level? "Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business" is your ultimate guide to growing your affiliate ventures from modest profits to massive success. Packed with actionable insights and proven techniques, this book will show you how to: - Leverage advanced marketing strategies to multiply your commissions. - Build and nurture a network of high-performing affiliates. - Automate your processes for maximum ...