Psychology Research

Step into the future of entrepreneurship where the heart of every transaction and innovation beats in sync with the customer's desires. "The Heart of the Deal" is not just an eBook; it's your secret dossier to unlocking the full potential of customer-centric business strategies that are revolutionizing industries across the globe. Imagine possessing the knowledge to understand your customers deeper than they understand themselves. This treasure trove of insights begins by dissecting the essence of customer-centric entrepreneurship, guiding you through the journey of why centering your ...

Dr Michael Carr-Gregg believes that too many Australian boys have got it too easy - and the result is a generation of ‘boofheads’: boys with huge egos who think they are too good to stack the dishwasher or turn up to school. They expect the world and give little in return. But things are about to change. From the author of the groundbreaking Australian best seller The Princess Bitchface Syndrome and researcher Elly Robinson comes this essential companion book for boys.

Breaking Through Depression explores how the anatomy of the brain and the biochemistry of nerve impulses play a major role in how we view ourselves and the world. Drawing from his long-term research, Dr. Philip W. Gold makes the case for depression arising at the intersection of genetic vulnerability with stressful, disturbing life experiences that get encoded in our emotional memory.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Overmedication, police brutality, electroconvulsive therapy, involuntary hospitalization, traumas that lead to intense altered states and suicidal thoughts: these are the struggles of those labeled “mentally ill.” While much has been written about the systemic problems of our mental-health care system, this book gives voice to those with personal experience of psychiatric miscare often excluded from the discussion, like people of color and LGBTQ+ communities.

Do you have OCD? Or do you know someone who has OCD? Or perhaps you have just seen the symptoms in yourself and others, and you’re wondering if it’s enough to classify it as a “disorder”. Either way, OCD is more common than you think. Therefore, it’s important and useful to educate yourself about it. One of the best ways you can do this, is by reading or listening to a book that explains all the details, the things to look, and answers a myriad of questions people have asked about it.

Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

Purpose of the Book: Train Your Brain for a Healthier and Happier Life I have written this book to inspire you to discover the remarkable potential of your brain and mind with simple yet powerful words in a storytelling and conversational style. With over five decades of research and experimentation in cognitive science, as well as collaboration with leading experts in neuroscience, psychiatry, endocrinology, and metabolic health, I have crafted this book to share a holistic approach to enhancing mental performance, cognitive reserves, and well-being. The human brain is a dynamic, adaptive ...

Probably the most challenging aspect of Ericksonian Hypnosis the wealth of linguistic techniques that he used to create ambiguity as a way of progressing in a therapeutic relationship. This concise audiobook is intended to rapidly introduce you to a selection of his most important linguistic techniques and help you master them. Note that Erickson used these techniques to create ambiguity so that he could help his patient transcend a stuck state.

Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.

Neuro-Linguistic Programming (NLP) is an art and science that describes how human beings interpret their environment and how we communicate with others. NLP, which is known for modeling human behavior and installing it in others, is used for performance improvement and has been used for psychotherapy. This series of five books gives you a concise summary of the key concepts with a more up-to-date perspective.

Peter Bandettini covers the essentials of fMRI, providing insight and perspective from his nearly three decades of research. He describes other brain imaging and assessment methods; the sources of fMRI contrasts; the basic methodology, from hardware to pulse sequences; brain activation experiment design strategies; and data and image processing. A unique, stand-alone chapter addresses major controversies in the field, outlining 26 challenges that have helped shape fMRI research.

Although Erickson's approach to hypnosis and psychotherapy has a wealth of individual techniques that can be used within a framework of the principles set forth in the first book of this series, he did have an overall strategic approach toward working with his patients. That approach is presented in this concise book with the intention of you quickly mastering the concepts so that you can apply them immediately.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

Learn practical applications for mental health/behavioral and medical and dental clients and patients using the theories and techniques taught by Dave Elman to thousands of medical and dental practitioners. This concise book is the capstone of the series based upon Elman’s work. This includes using a variety of techniques that take three or less minutes to perform.

The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarisation.

Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.

From beloved family companions to therapy animals, search and rescue canines, and other animals who help their human partners heal, learn, and grow, there are compelling reasons to believe that animals and people are inextricably and deeply connected to one another. With stories and research about horses who heal, dogs who help children read, cats who save the lives of their owners, and pigs, sheep, ducks, and llamas who help reduce stress and lift the spirits of people, Beall shows how animals are in action across the United States at nursing homes, at hospitals, and at rehabilitation ...

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion often gets a bad rap; naysayers call it manipulative. However, persuasion is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

Whether a clinician employing hypnosis or hypnotherapy uses a formal written script or not, all practitioners have adopted a structure that is based upon traditions and theories that are most likely a half century to several centuries old. Most of these methods have long been overdue for an update. That is, if you wish to remain effective and relevant in this ever-changing field.