Psychology Social Science

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

Research into how we learn has opened the door for utilizing cognitive theory to facilitate better student learning. But that's easier said than done. Many books about cognitive theory introduce radical but impractical theories, failing to make the connection to the classroom. In Small Teaching, James Lang presents a strategy for improving student learning with a series of modest but powerful changes that make a big difference - many of which can be put into practice in a single class period.

This book provides up-to-date information on language, etiquette, and appropriate communication and conduct in treating TGNC clients, and discusses the history, cultural context, and ethical and legal issues that can arise in working with gender-diverse individuals in a clinical setting. You'll also find information about informed consent approaches that call for a shift in the role of the mental health provider in the position of assessment and referral for the purposes of gender-affirming medical care (such as hormones, surgery, and other procedures).

In her groundbreaking first book, Gender Born, Gender Made, Dr. Diane Ehrensaft coined the term gender creative to describe children whose unique gender expression or sense of identity is not defined by a checkbox on their birth certificate. Now, with The Gender Creative Child, she returns to guide parents and professionals through the rapidly changing cultural, medical, and legal landscape of gender and identity.

Terrie had made it: She had launched her own public relations company with such clients as Eddie Murphy and Johnnie Cochran. Yet she was in constant pain, waking up in terror, overeating in search of relief. For 30 years she kept on her game face of success, exhausting herself daily to satisfy her clients' needs while neglecting her own. When she finally collapsed, she had no clue what was wrong or if there was a way out.

Rachel Herz uncovers the fascinating and surprising facts that affect food consumption. Why You Eat What You Eat mixes the social with the scientific to uncover how psychology, neurology, and physiology shape our relationship with food and how food alters the relationships we have with ourselves and with one another.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

The culture of “safety” and its intolerance of opposing viewpoints has left many young people anxious and unprepared for adult life. Lukianoff and Haidt offer a comprehensive set of reforms that will strengthen young people and institutions, allowing us all to reap the benefits of diversity, including viewpoint diversity. This is a book for anyone who is confused by what’s happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live and work and cooperate across party lines.

What does it mean to be a woman? What is the pathway to mature femininity? And what of the masculine components of a woman's personality? Robert A. Johnson explores these questions in this new edition of She, updated to reflect the growth of his thinking on these subjects.

Building the Bonds of Attachment is the third edition of a critically acclaimed book for social workers, therapists, and parents who strive to assist children with reactive attachment disorder. This work is a composite case study of the developmental course of one child following years of abuse and neglect.

In The Cold War, Odd Arne Westad offers a new perspective on a century when a superpower rivalry and an ideological war transformed every corner of our globe. We traditionally think of the Cold War as a post-World War II diplomatic and military conflict between the United States and the Soviet Union. But in this major new work, Westad argues that the conflict must be understood as a global ideological confrontation with roots in the industrial revolution and with continuing implications for the world today.

Book Description for "The Art and Science of Deception" In a world increasingly filled with misinformation, manipulation, and deceit, "The Art and Science of Deception" is your essential guide to understanding the multifaceted nature of deception. This book combines psychological insights, practical detection strategies, and critical media literacy skills to empower readers to navigate the complexities of truth and lies.Why You Should Buy This Book: ✅ Master the Psychology of Deception: Uncover the underlying psychological mechanisms that drive deceptive behavior. Understand how emotions ...

In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?

"I was one of 28 children born to my dad and his three wives. Indoctrinated to believe that the outside world was evil, and that I resided among the righteous, I was destined to marry a man chosen for me by the Prophet. I would then live in harmony with my sister-wives, bear many children, and obey and serve my future husband in this life and throughout eternity. But my innocence didn't last long." Flora goes on from there to tell the dramatic true story of how she ultimately escaped and has been rescuing women and children from the FLDS.

Whether you're a young adult who is stalled on the journey to independence or a concerned parent still sharing the family nest, this compassionate book is for you. Providing a fresh perspective on the causes of failure to launch, the expert authors present a 10-step plan that helps grown kids and parents work together to achieve liftoff.

A train is racing toward five men, tied to the track. Unless the train is stopped, it will inevitably kill all five men. If a fat man is pushed onto the line, although he will die, his body will stop the train, saving five lives. Would you kill the fat man? As David Edmonds shows, answering the question is far more complex, and important, than it first appears. In fact, how we answer it tells us a great deal about right and wrong.

Athena Aktipis of Arizona State University is a self-professed apocalypse enthusiast, and as the host of the podcast Zombified, she knows the undead inside and out. With Zombified: Real-World Lessons from Fictional Apocalypses, she’s compiled her research and insights into a fascinating Audible Original that will have you thinking deeper about all those shambling, brain-hungry corpses in pop culture—not to mention our everyday lives. Drawing on years of research on zombies and zombification, these six lessons offer a fun way to explore and understand the many forces that influence us.

Humans are born to create theories about the world - unfortunately, they're usually wrong, and keep us from understanding the world as it really is. Why do we catch colds? What causes seasons to change? And if you fire a bullet from a gun and drop one from your hand, which bullet hits the ground first? In a pinch, we almost always get these questions wrong. Worse, we regularly misconstrue fundamental qualities of the world around us.

The revised and updated edition of Lt. Col. Dave Grossman's modern classic about the psychology of combat, hailed by the Washington Post as "an illuminating account of how soldiers learn to kill and how they live with the experiences of having killed". In World War II, only 15 to 20 percent of combat infantry were willing to fire their rifles. In Korea, about 50 percent. In Vietnam, the figure rose to more than 90 percent. The good news is that most soldiers are loath to kill.

A thrilling exploration of how Carl Jung found the equation for realizing the divine through personal consciousness. In 1951, Carl Jung published what he considered the highest synthesis and exposition of the transformation of Self and the discovery of the divine in one of his latest and most difficult works, Aion. The equation’s complexity and uncharacteristic elements of mysticism have caused it to fall by the wayside in traditional Jungian and psychological analysis. No major work has tackled this fascinating concept until now.