Public Leadership

This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.

Speaking well in public can open many doors for us. From a professional point of view, it can help to increase the possibilities in a job interview, get more credibility and attention in work meetings, obtain better results in an examination, attract clients for a company or project, gain the confidence of your team, and leadership. Learn the techniques of powerful people who can win people’s hearts and achieve their goal by speech. Learn why people listen to them. Learn why they matter and how you can make your speeches impactful using their secrets.

In the course of my more than 15 years of experience as an attorney, I’ve worked on billions of dollars’ worth of public construction projects, and I’ve seen them succeed and fail. The general lack of prior experience that many public officials have, when properly acknowledged, can be a great asset, rather than a significant detriment. How is that so? When you come into a project without the burden of prior assumptions based on previous project experience, you can reenvision what a successful project should be, and what your goals should be.

Milo Frank shows you how easy it is to get your point across in 30 seconds and get what you want. Whether you are writing a letter or memo, making a speech, asking for a raise or promotion, making a point, or closing a sale, How To Get Your Point Across In 30 Seconds Or Less is an invaluable training tool for both business people and professionals. You will be amazed at your enhanced effectiveness when you discover how to use the 30 second message to get exactly what you want.

In 1954, the Supreme Court's Brown decision ended segregated schooling in the United States, but regrettably, as documented in congressional testimony and transcripts, it also ended the careers of a generation of highly qualified and credentialed Black teachers and principals. In the Deep South and northern border states over the decades following Brown, Black schools were illegally closed and Black educators were displaced en masse. By engaging with the complicated legacy of the Brown decision, Leslie T. Fenwick illuminates a crucial chapter in education history.

Rajiv J. Shah is no stranger to pulling off the impossible, from helping vaccinate 900 million children at the Bill & Melinda Gates Foundation to a high-pressure race against the clock to stop the spread of Ebola. His secret? A big bets philosophy—the idea that seeking to solve problems rather than make incremental improvements can attract the unlikely partners with the power and know-how to achieve transformational change. Part career sweeping memoir, part inspirational playbook, Big Bets offers a master class in decision-making, leadership, and changing the world one bet at a time.

Are you ready to step onto the stage and share your groundbreaking ideas with a global audience? "Talk Your Way To The Top" is the ultimate guide for action-takers ready to make their mark on the famous TEDx stage. This book is tailored for individuals who are driven, seeking immediate results, and willing to take decisive action to secure their place among the world's top thought leaders. What you will learn: How to land a TEDx Talk. How to write your talk. How to market your talk. The forword is written by John Tarantino who achieved 23M views for his TEDx talk, Redemption Stories in 2023...

Can you DOUBLE your salary in your 9-5 job? Yes, you can! This eBook offers proven strategies to double your salary and revitalize your entire professional outlook. Discover what you are capable of with actionable advice that catapults your career to new heights. What This Career Development eBook Offers: Salary Increase Tactics: Learn how I significantly increased my income and how you can do the same. Essential Career Skills: Master leadership, time management, interviewing, and resume writing. Productivity Boosters: Find out how to accomplish more in less time and maximize your workday ...

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion.

Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger, a brilliant diplomat and political scientist whose unprecedented achievements as a negotiator have been universally acknowledged. Now, Kissinger the Negotiator provides a groundbreaking analysis of Kissinger’s overall approach to making deals and his skill in resolving conflicts - expertise that holds powerful and enduring lessons.

If you want to become the most influential person in the room that people agree with and follow, then this will be the most important book you’ll ever hear.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....

The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. In today's globalized world, there are no "safe" bets.

Corporate finance is one of the most important parts of the finance domain as to whether the organization is big or small they raise and deploy capital in order to survive and grow...This practical glossary compiles a list of 150 most common terms you’re likely to encounter in alphabetical order. Every corporate finance term is explained in detail, with clear and concise article style description and practical examples.

Created for risk professionals and non-risk professionals alike, this easy-to-understand guide helps you meet the increasingly insistent demand to make sophisticated assessments of companies' risk exposure. It provides the latest methods for measuring and transferring credit risk, increasing risk-management transparency, and implementing an organization-wide Enterprise Risk Management (ERM) approach.

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.

Impromptu shows leaders how to think on their feet and respond eloquently in every situation. Never have there been so many opportunities to inspire and influence in everyday situations - elevator chats, corridor conversations, networking gatherings, meetings, and ceremonial events. Indeed, today the most iconic leadership moments are spontaneous, spur-of-the-moment events that reveal the inner workings of the leader's mind. When these impromptu opportunities arise, leaders must be able to listen, think, and respond within seconds.

The light, humorous tone in Streetsmart Financial Basics for Nonprofit Managers makes it an accessible resource for nonprofit executives, board members, students, and those new to the field. This book forgoes useless, pretentious verbiage in order to outline real-world strategies that work. This edition includes: new insights, updates, vignettes, case studies, and examples to deal with the implications of nonprofit financial management; an examination of nonprofit business models in relation to growing demands from the government and other funders; and more.

It’s easy to be pessimistic about the state of our country these days, but as McCormick explains, if the true test of a great country is its capacity for self-renewal, the United States of America stands apart. Our country has continually defeated grave threats and overcome domestic divisions when the odds have been stacked against us. That’s the American story, and we can do it again. Drawing on decades of leadership in business, the military, and government, McCormick issues a call for visionary servant leadership.