Public Leadership

How do companies get ahead in the digital age? In this lively, accessible guide, Ram Charan - best-selling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to be competitive, you need to learn to play a new game. Drawing on behind-the-scenes stories from the likes of Netflix, Amazon and Alibaba, Charan sketches out a map of today's business landscape.

In his most practical book to date, financial expert and investment advisor James Rickards shows how and why our financial markets are being artificially inflated and what smart investors can do to protect their assets. What goes up must come down. As any student of financial history knows, the dizzying heights of the stock market can't continue indefinitely. In turbulent times, the elites are prepared but what should the average investor do? James Rickards lays out the true risks to our financial system and offers invaluable advice on how best to weather the storm.

Sound interesting? The author thinks so too! Listen to From Shy to Shining and learn about public speaking skills.

How much government control is too much control? How much can government spend? How can government influence the level of unemployment? As Bernstein shows how to navigate an ever-changing economic landscape, his timeless insights throughout this audiobook make The Price of Prosperity as vital and important today as when it appeared in an environment fundamentally different from our own.

No matter what career you choose, you will either attend meetings or conduct meetings. Meetings are a vital component of the success of any group or organization. Unfortunately, they have earned a bad reputation because so many meetings are considered little more than time robbers. That's because the meeting organizer or presenter didn't have the skills you'll learn in this program.

We all know the bad news. The heady promise of the Arab Spring has given way to repression, civil war, and an epic refugee crisis. Economic growth is sputtering. Income inequality is rising around the world. And the threat of ISIS and other extremist groups keeps spreading. We are living in an age of unprecedented, irreversible decline - or so we're constantly being told. Jonathan Tepperman's The Fix presents a very different picture.

Public Speaking Topic Secrets for College, Community, Toastmasters and TED Talks will help you discover your perfect topic. You'll be able generate topics based on your purpose, whether you want to inform, entertain, persuade, or inspire.

Public-service executives, both elected and appointed within the public and nonprofit sectors, are retiring at record levels, and the number of Americans reaching age 65 annually will continue to rise over the next decade and is expected to surpass four million in 2020. Finding qualified, motivated leaders to fill vital public-service positions will challenge the public and nonprofit sectors. Unfortunately, recent studies show that few proactive steps are being taken by public-service organizations to plan for the next generation.

In the long run, economies grow. Over the shorter-term business cycle, economic activity contracts and expands. From Main Street to Wall Street examines both the long-run relation between economic growth and stock returns and the shorter-term business-cycle relation. It examines the complex relationship between the economy and the stock market, and guides listeners through the fascinating interaction between economic activity and financial markets.

The shift to doing business online hasn’t been easy for any business, but if there’s one industry that’s well-suited for this transition, it’s the network marketing field. For decades, network marketing has helped many people achieve financial freedom and live their dream life, many of whom were working from home.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

Your step by step guide to creating and sharing inspiring stories and memorable metaphors. Packed with step by step 'how to's', guidelines, processes and examples, 'A Sprinkling of Magic' is the essential storytelling resource guide for communicators, leaders, trainers and educators. Stories are how we communicate our lessons for life. They have been used for centuries to pass on traditions, laws, customs and values. In 'A Sprinkling of Magic' you will learn how to create your own metaphors and stories so that your unique message may be universally understood.

In the summer of 1775, a Virginia gentleman-planter was given command of a New England army laying siege to British-occupied Boston. With his appointment, the Continental Army was born. Yet the cultural differences between those serving in the army and their new commander-in-chief led to conflicts from the very beginning that threatened to end the Revolution before it could start. The key challenge for General George Washington was establishing the standards by which the soldiers would be led by their officers.

These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples, and even a list of the 10 Commandments of Crisis Management so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat.

In Wink, you will learn to communicate more deeply and effectively than ever before through authenticity, listening, and play: the secrets of clown! Whether you deliver status updates at work, plan to lead a wedding toast for your best friend, or simply communicate on a day-to-day basis, Wink: Transforming Public Speaking with Clown Presence will help. In Wink, Blue Man, touring theatrical clown, and professional speaker Don Colliver explains simple, practical, research-based tips for preparation, nervousness, perfectionism, humor, and more.

The work of academics can matter and be influential on a public level, but the path to becoming a public intellectual, influential policy advisor, valued community resource, or go-to person on an issue is not one that most scholars are trained for. The Public Professor offers scholars ways to use their ideas, research, and knowledge to change the world.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next.

Managing and protecting a company’s brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers’ greatest challenge was convincing a consumer to try their product and encourage brand loyalty, but the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the current era of fake news. Leaders must now address a highly polarized marketplace.

It is human nature to move towards experiences that give us pleasure and move away from experiences that cause us pain, so listening to an audiobook on public speaking appears to be counter intuitive to say the least. However, the fact remains that public speaking is an important skill and it is fundamental in many careers, particularly in management and leadership roles, regardless of the industry or even the country you operate in.