Public Relations Business

The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. In today's globalized world, there are no "safe" bets.

This is the memoir of James C. Hormel - a man who grew up feeling different not only because his family owned the Hormel “empire” and lived in a 26 bedroom house in a small Midwest town, but because he was gay at a time when homosexuality was not discussed or accepted. Outwardly he tried to live up to the life his father wanted for him - he was a successful professional, had married a lovely woman, and had children - but as volatile changes in the late 1960s impeded on the American psyche, Hormel realized that he could not hide his true self forever.

Many dream of owning a business, but the reality of actually doing so can leave entrepreneurs burnt out or trading too much time for too little reward. But commercial success, personal fulfillment, and quality time spent with loved ones aren’t mutually exclusive. Business owners just need a competitive advantage to learn how to make their companies work for them, and to discover their own path to success. Corporate coach and serial entrepreneur Nick Leighton has helped countless business owners reset their goals and rediscover their passion. In Exactly Where You Want to Be, he presents a ...

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.

Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot, internationally famous British singer-songwriter. The meeting is going badly until Rose suggests a staged romance with up-and-coming young indie star Raya. He'll do it, but only if Rose becomes his publicist. As the faux-mance between Archie and Raya begins to rehabilitate Archie's faltering career, Rose finds his herself having unexpected, inconvenient, and definitely unprofessional feelings for the crooner.

Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you.

The world we live in changes dramatically every second. The globalization, the terrorism, the poverty and all other problems have a huge impact on our economy and security. For the next period, these two main domains of study will be predominant because nowadays, the world faces multiple risks and challenges. If you wanted to succeed in growing your business and reaching new markets, you would need to develop new skills. After reading this book you will know: *How to communicate using English business patterns of communication in multiple situation and via different channels: telephone, e-...

What is a trust signal? Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time? The author, in turn, tries to prove their trustworthiness in a number of ways.

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

La oratoria política y diplomática siempre ha sido un pilar fundamental de la gobernanza, la persuasión y la manipulación de masas. Desde Pericles y Cicerón hasta Churchill, Kennedy y Putin, la palabra ha moldeado imperios, justificado guerras y consolidado liderazgos. Esta obra explora cómo los discursos han construido la historia y siguen definiendo el rumbo de las naciones.

Con una década de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio distintas. En Brand Identity Breakthrough, tú y tu pequeña empresa aprenderéis cómo desarrollar una fuerte identidad de marca combinando tu personalidad y tus valores con la funcionalidad de tus productos, convirtiéndote en una marca y en una empresa irremplazable.

Are you an artist or band looking to get featured online and in print? Do you wonder how other artists get reviews and interviews in your favorite magazine, newspaper, blog or websites? Are you in a band? A solo artist? A rapper? A DJ? This book is for you! Public Relations for Musicians will help you understand and run your own PR campaign. Crack the code and earn yourself some well-deserved media coverage!

Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.

Ready to turn your social media presence into a money-making, audience-growing powerhouse? In Viral Velocity, CIN Entertainment delivers a no-fluff, action-packed guide to mastering the strategies, psychology, and tools that drive explosive social media growth — no matter your starting point. Whether you're a business owner, aspiring influencer, creator, or brand builder, this book gives you everything you need to attract attention, build loyal communities, and convert engagement into real results.

Although their lives weren’t great, at least they had survived the Fall and were able to start putting things back together again. But then his best friend - the woman who is almost an older sister to him and who saved his life the day the bombs fell - gets sick and needs something only he can get for her. Nanites from a secret facility that may be able to help her.

It’s no secret that hundreds of companies have been slashing pensions and health coverage earned by millions of retirees. Employers blame an aging workforce, stock market losses, and spiraling costs - a perfect storm of external forces that has forced them to take drastic measures. But this so-called retirement crisis is no accident. Award-winning investigative reporter Ellen E. Schultz reveals how large companies and the retirement industry - benefits consultants, insurance companies, and banks - have all played a huge, hidden role in the death spiral of American pensions and benefits.

In the era of constant online visibility, one misstep can tarnish a reputation built over years. Reputation Repair on Social Media is a crucial guide for individuals, businesses, and brands navigating the aftermath of a social media crisis. This book provides practical, actionable strategies for repairing your image, regaining trust, and transforming online misfortunes into opportunities for growth.

In THE INSPIRED CHOICE: Chronicles of Transformation: Horizons Ahead, Caroline Biesalski takes you deeper into the art and heart of building meaningful connections. Drawing from her journey as a successful podcast host, Caroline shares powerful strategies and insights on finding exceptional guests, fostering trust, and transforming relationships into lasting friendships and fruitful collaborations.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

Influencer Unleashed is the ultimate step-by-step guide for aspiring content creators, digital entrepreneurs, and everyday dreamers who want to build real influence—and income—in today’s creator economy. Whether you're starting from zero or looking to scale your online presence, this powerful playbook breaks down everything you need to know to grow your audience, create engaging content, and monetize your brand across platforms like Instagram, YouTube, TikTok, and beyond.