Public Relations Business

Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you.

Wikipedia for Business 2024 is written for marketing, communications, and PR professionals. It is a “how to” manual for all things Wikipedia: how to understand how Wikipedia affects online reputations, SEO, and brand authority; how to view your role in relation to Wikipedia; how to interact with Wikipedia editors; and how to edit or request edits to articles.

A well-crafted story has the power to literally mold reality, win over hearts, and change minds! The story is the most powerful tool humans have ever discovered. But what makes up a great, expertly constructed story? What’s the difference between a good story and really f--king great story?

For small organizations, public relations may feel like a luxury to be indulged in at some point in the distant future. Author Jennifer Farmer argues you don't need a multi-million dollar budget to have a successful public relations program.

How does one $690 ad and a billboard that never ran generate $2.34 million in media buzz? How does a small SoHo party for freaks make the cover of The New York Times? How do you generate an entirely new liquor category without a drop of advertising? How can you create this kind of awareness without paying Google, Facebook, Apple, ABC, CBS, NBC or a pesky programmatic robot for it? Through buzz that brands and the art of advocacy!

Relations punctures the human illusion of separation. New and established storytellers reshape the narratives that divide and subjugate, revealing the truth of our shared humanity despite differences in language, identity, class, gender, and beyond. This vital anthology is Nana Ekua Brew-Hammond’s striking vision of a meeting place of perspectives, centered in the African and diaspora experience.

If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The best-selling author of The Experience Effect has now turned his attention to building that most precious of all brands - you. In an economy where so many people are struggling, trying to re-create themselves and build new skill sets, the value of a personal brand becomes paramount.

Step Into Your Brilliance will...Reveal the solution and simple process to becoming "The Expert" in your industry! Burst your limiting beliefs around becoming a positive storyteller and successful social media entrepreneur! Teach you how to rapidly grow the right network that will explode your business! Show you how to create a magnetic pitch that will attract prospects and leads wherever you are! Give you the tools and resources to manage your business...and much more!

Jason Vines takes listeners on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history.

This book is a no-nonsense approach to launching your PR firm today. It’s a roadmap and a treasure trove of industry secrets–bound together for the bold spirit ready to carve out their niche in the dynamic world of public relations.

Branding is an iterative process of researching, developing, and implementing a unique set of features for your business to help consumers and the public associate your brand with your products or services. Companies like Apple, Coca-Cola, Starbucks, Amazon, and many others are excellent examples of how branding will make a memorable impression on consumers all while distinguishing their corporations from competitors and clarifying what it is they offer that makes them the better choice. Your brand lives in everyday interactions your company has with its prospects and customers.

Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders. For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs. True or false? It’s rarely that simple. There is more than one truth about most things. Eating meat is nutritious, but it’s also damaging to the environment. The Internet disseminates knowledge, but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.

"Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern marketing. In this trailblazing book, readers will discover innovative tactics and strategies designed to propel their businesses to success in today's competitive marketplace. From harnessing the power of digital channels to leveraging data-driven insights, this book equips readers with the knowledge and tools needed to stay ahead of the curve and achieve their marketing objectives. Whether you're a seasoned marketing professional or a business owner ...

The Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible. If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing & PR Book is a dynamic collection of tools, techniques and strategies for success.

Whether you’re a business owner, entrepreneur, or freelancer, winning trust online can be a colossal feat. How can you prove your expertise when you’re just starting out or have only been in business a few years? Becoming an influencer and growing a profitable website seems like a moonshot. But it isn’t. You can rise to influencer status this year. You can wow browsers with eye-popping credibility that has them begging to punch in their credit card details. And you can do this in six months or less - and possibly even in weeks.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

PR Maven® Nancy Marshall describes in step-by-step language how to grow your network in order to grow a brand that people know, like, and trust. She talks about how people need to know, like, and trust you in order to do business with you. She describes methods for using content marketing, social media, personal networking, and organizing your business to have a brand that people want to be part of.

An Honest Day's Work chronicles the career of Chris Atkins, who had a ringside seat to the frequently perilous and often hilarious public relations milestones of the past three decades. As a senior executive at some of the largest and most respected public relations agencies and companies in the world, Atkins handled almost every type of crisis imaginable, from plane crashes to corporate scandals to a memorial service for the world's wealthiest black entrepreneur.

Netzwerken funktioniert heute nicht mehr ohne Plattformen wie LinkedIn oder Xing. Doch leider werden viele der angelegten Accounts nur sporadisch bis gar nicht gepflegt. Personal-Branding-Expertin Christina Richter sieht hier eine Menge Karrierepotenzial, das sich vor allem Frauen häufig entgehen lassen.

Conducting a Monthly Social Media Video Campaign explains how you can create a successful social media campaign with videos to build awareness, get more clients or customers, and increase your sales through regular posts on four popular platforms. This is a follow-up book to Conducting a Monthly Social Media Campaign on Four Major Platforms, which showed how to use an image with each post.