Public Relations Management

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

Managing and protecting a company’s brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers’ greatest challenge was convincing a consumer to try their product and encourage brand loyalty, but the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the current era of fake news. Leaders must now address a highly polarized marketplace.

This book contains proven steps and strategies on how to overcome your fear of speaking in public and make an impressive presentation. It will help you become more confident in speaking in front of large crowds whenever needed. More importantly, it will help you get your message across to your audience in a direct and clear way. After listening to this book, your fear of speaking in public will not be as much of a challenge as it is now.

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples, and even a list of the 10 Commandments of Crisis Management so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat.

Der zunehmende Fachkräftemangel bedroht die Zukunft vieler Unternehmen aller Größen und Branchenzugehörigkeiten. Klassische Ansätze der Personalgewinnung können...

"Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern marketing. In this trailblazing book, readers will discover innovative tactics and strategies designed to propel their businesses to success in today's competitive marketplace. From harnessing the power of digital channels to leveraging data-driven insights, this book equips readers with the knowledge and tools needed to stay ahead of the curve and achieve their marketing objectives. Whether you're a seasoned marketing professional or a business owner ...