Publishing Business

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

In The Fearless Mind, sports psychologist Dr. Craig Manning teaches you how to beat mediocrity and embrace greatness. Overcome your fears, expel anxiety, build confidence, and become a high-performing individual no matter what your field.

In the world of entrepreneurship, hustling and grinding will earn you a badge of honor. In the Kingdom of God, it is an inferior substitute for working by the infinite power of God's grace. For the past five years, Christ-centered entrepreneurs have turned to this celebrated guide to grow in the Biblical truth of God’s empowering grace in business.

Embrace financial independence and generate consistent income with this strategic guide for entrepreneurs and investors looking to level up. If you’ve already built a profitable business but you’re ready to free up your time without sacrificing growth, this book is for you. In Scaling Smart, Rich and Kathy Fettke distill more than twenty years of business strategy into the perfect guide for entrepreneurs ready to scale a successful enterprise.

It Takes Chutzpah is an inspirational call to action by a senior U.S. politician, describing how Americans of all age groups, persuasions, and occupations can defy convention, chart new pathways for their communities, schools, at work and in life. US Senator Ron Wyden is widely praised for coming up with sensible-sounding ideas no one else had thought of and making the counter-intuitive political alliances that prove helpful in passing bills. In It Takes Chutzpah, he offers a progressive leader’s manifesto for being a courageous warrior during turbulent times.

Few of us have lived through the kind of suffering Teal Swan endured: 13 years of ritual abuse at the hands of a cult. But all of us have been fractured by trauma in one way or another. Your wounds may be visible as bodily scars; or they may show up in the form of anxiety, depression, or PTSD; or you may simply be struggling in your life for reasons you don’t simply understand. The good news is that you can heal your wounds.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

In relationships, we experience both the best and worst of ourselves. Growing Yourself Up helps you understand yourself by understanding your relationships. Drawing on Bowen family systems theory, the book explores each life stage to see predictable relationship patterns and then make self-adjustments to facilitate change. This second edition of the best-selling book also examines how to effectively help others. The result is a sturdier self and a new view of life’s challenges and opportunities.

This is a very different book: It is written for the dreamers of this world - the people who KNOW that something different is possible - but who have never had the tools before.... This is a Handbook for Generating Infinite Possibilities and Dynamic Change. For you. And the world. Ten years ago, Dr. Dain Heer started as a chiropractor in California, USA. Seemingly successful and happy, Dain Heer was on the verge of suicide when he came across Access Consciousness. With this modality, based on question and choice, Dr. Heer's life began to expand and grow with more ease and speed than even he could have imagined possible.

If you've been downsized, outsourced, grown tired of the rat race or just need more income and a brighter future, this book is for you. If you're ready to take charge and become your own boss, this book is for you. The demand for local, fast courier and delivery services is booming. Independent local couriers can provide the services that are in demand, like same-day deliveries that are just not available from UPS or Fedex. What does a courier do? They pick up and deliver packages, documents, even pets, for businesses and individuals. This service is always in demand, even in smaller in ...

In the early 20th century, business elites, trade associations, wealthy powerbrokers, and media allies set out to build a new American orthodoxy: down with 'big government' and up with unfettered markets. With startling archival evidence, Oreskes and Conway document campaigns to rewrite textbooks, combat unions, and defend child labor.

Keller Williams' The Millionaire Real Estate Investor is your handbook to the tried and true financial wealth-building vehicle that rewards patience and perseverance and is available to all: real estate.

You'll learn about the myths about money and investing that hold people back and how to develop the mindset of a millionaire investor; how to develop sound criteria for identifying great real-estate investment opportunities; and more.

You want to write a nonfiction book that matters. Book readers love and rave about a book they underline, dog-ear, and highlight. How do you do that, when you’ve never written a book like that before, when you aren’t sure what content to include in a nonfiction book, or how to organize it? And when you’re not sure if your idea is worth pursuing in the first place? At the heart of the answers to all these questions is a craft created by A. J. Harper, ghostwriter and editor for some of the foremost thought leaders of our time.

The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers - from creating a vision for the company's future to learning how to generate free PR for a developing company - is squarely focused on the end goal: doubling the size of the entrepreneur's company in three years or less.

Let’s start your restaurant legacy right now, right here! National chains and single independent restaurants all started with an individual and an idea. A concept. A dream. Small ideas can grow into big business. Who would have thought that a guy with a milkshake machine could start a hamburger empire? A pizza made in a garage would start today’s pizza wars? A guy with a pressure-cooker would start a fried chicken phenomena? Business ownership has always been part of the all-American dream. Restaurants are the largest entrepreneurial opportunity in America for starting the dream.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Discover the Secret to Living an Exceptional Life What if you could unlock the full power of Napoleon Hill’s Think and Grow Rich? For decades, readers have searched for the missing piece to this legendary book’s promise of success.

When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen. This comprehensive guide to building a vending machine business primed for growth contains everything you need to build the foundations and watch your business soar to great heights.

The Complete Book of Grant Writing is the ultimate grant book that shows you how to write a grant proposal if you're seeking funding through government grants, foundation grants, and specialty grants. Grant proposal writing is an intricate process where any bits of misinformation or formatting errors can mean the difference between securing funding or not. Professional grant writer Nancy Burke Smith and philanthropy consultant and grant maker E. Gabriel Works unveil the secrets behind how to find and successfully apply for grants.