Publishing Business

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

Tony has run-ins with the law and no direction in live - until he meets Malcolm, a businessman who has faced many of the same challenges. Because Malcolm is willing to share his knowledge and experience with Tony, they both become successful and significant. There are setbacks for both student and teacher, but with hope and action, they overcome life-challenging difficulties and achieve significance. This uplifting story is a quick-and-easy listen but delivers profound information in five areas: mental, physical, spiritual, financial, and relationships.

"All warfare is based on deception." With this insight, Sun Tzu invites us into the mind of one of history’s greatest military strategists. The Art of War is more than a military manual; it’s an ancient guide to mastering conflict, power, and human interaction. Written over 2,500 years ago in ancient China, its wisdom remains relevant across time and disciplines—from business to politics to personal growth. Sun Tzu’s treatise explores the profound nature of strategy.

Like all relationships, the ones we have at work are subject to stresses—maybe even fractures that can really take a toll on the workplace. Productivity is lost. Time is wasted. Tension mounts. Cooperation is reduced. And the workplace becomes toxic. What’s the solution? In Making Things Right at Work, Dr. Gary Chapman is joined by business consultants Dr. Jennifer Thomas and Dr. Paul White to offer the strategies you need to restore harmony at work. Don’t let broken relationships taint your work environment. Take the needed steps to make things right today.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

T'Chezz is upping the effort with the war and unleashing an unbound demon on San Diego while Katie/Pandora and Calvin happen to be in town. However, to save Calvin, Katie is going to have to divulge more abilities that could get back to Korbin. With the special weapons taking a toll on his plans, T'Chezz finds out he isn't the only one who has new capabilities. So, he decides to increase the burn. Katie and Pandora are having to learn how to work together...and yet make sure that Korbin believes Katie isn't being taken on a ride by a demon with centuries of guile under her belt.

An instant New York Times best seller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes listeners inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For 25 years Dan Lyons was a magazine writer at the top of his profession - until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him.

In How to be a Great Real Estate Agent, Joe Rand shows you how to take a client-oriented approach to every aspect of your business: How to generate leads by providing creative services to people, rather than trying to manipulate them, How to turn your boring presentations relying on an outdated value proposition into engaging client consultations explaining the core services you actually provide. How to Be a Great Real Estate Agent will change the way you think about the industry, making you a better real estate agent - and a better person.

At the Heart of Work challenges leaders to rethink how they approach performance issues, emphasizing the importance of addressing both individual efforts and the organizational systems that shape them. The book introduces the concept of the Organizational Operating System (org OS), as a way for organizations to drive intentional and sustainable positive change. The 6 Levers Framework provides practical strategies for improving communication, meetings, decision-making, change management and more.

This work tells the tale of Harvey S. Firestone, the founder of Firestone Tire and Rubber Company, of his rise to fame and wealth and the ideals behind his success. Firestone's philosophy is that a business that exists without a reason is due for an early death. If you ask yourself why you are in business and can find no answer other than "I want to make money," you will save money by getting out of business and going to work for someone, for you are in business without sufficient reason.

The initial excitement of starting a business for many independent contractors, solopreneurs, and small business owners can quickly turn into a whirlwind of chaos and confusion. Knowing Isn't Doing provides you with a roadmap that will turn the chaos to clarity and confusion to confidence. More importantly, it will provide you with professional, personal margin to envisioned.

This book will walk you step by step through the development of a profit plan for your business. This will help you increase your profits by up to 64%. It is a simple, practical, common sense strategy, but amazingly enough, only a small group of smart business owners uses it. In addition the book features the following: ~ Checklist for watching your profit - a penny saved is a penny earned - simple ways to keep profit up and costs down. ~ Planning and goal setting for business profitability - a wise man once said: "If you're not sure where you are going, you're liable to end up someplace ...

Introducing Project Management Mastery—the ultimate guide to mastering project planning and scope management. This comprehensive book is perfect for project managers, team leaders, and anyone responsible for managing projects of any size, complexity, or industry.

Welcome to "Magnetizing Success: A Business Owner's Guide to the Law of Attraction"! This transformative guide is designed to help entrepreneurs harness the powerful principles of the Law of Attraction to achieve unparalleled success in their business and personal lives. In "Magnetizing Success," you'll discover: The Foundational Principles of the Law of Attraction: Learn how to apply these timeless principles to your entrepreneurial journey, ensuring a path to sustained success. Practical Exercises and Visualization Techniques: Align your personal and business energies with abundance ...

About the Book: In an era defined by the rapid digital transformation triggered by the pandemic, businesses across diverse industries have accelerated their online presence. The convergence of marketing strategies with cutting-edge technology and a human-centric approach has become the driving force in establishing a competitive edge and forging meaningful connections with consumers. This comprehensive textbook delves into the heart of this convergence, starting with the essential principles of digital marketing and progressing to equip students with the strategic knowledge necessary to ...

Dive deep into the lives, successes, and failures of some of the most successful, and wealthiest, men on the planet - Jeff Bezos, Elon Musk, Steve Jobs, Bill Gates, Jack Ma, and Richard Branson - and discover what drove them all to become super achievers.

Positivity Brings Profitability by Vinney Chopra is an uplifting and inspiring read that provides a roadmap for applying positivity to fuel personal growth and business success. In this revised edition of Vinney’s Book, we are excited to share what the Readers overwhelmingly praised the previous edition as motivating and enjoyable, with Vinney's infectious optimism shining through. His personal story of overcoming challenges through perseverance and a solutions-focused mindset resonates with many. Key themes highlighted in reviews include: - The power of maintaining a positive attitude to...

Get the inside scoop on what it's like being a craft fair vendor. Every job has its advantages and disadvantages, but being a craft fair vendor is a little different. It is one job that you choose to start at a certain time in your life, and you control your work schedule. For many, this creative endeavor provides a supplemental income. Is being a vendor the right side hustle for you? This book may help you decide or may reinforce your decision and spark ideas if you are already selling your handicrafts. Like all entrepreneurs, you want to consistently improve your business. Craft Fair Life...

This is the book I wish I had when I got started in game design. And while it's loaded with tons of information on how to make games and get them published, the overall goal is transformation. Over the last 6 years, I've brought 15 games to market, and I have dozens more on the way. I've run 18 successful crowdfunding campaigns and generated over $1 million in sales.

“Mind-set” is a word that is used quite frequently, however, many of those who use it are unaware that mind-sets are foundational to and dictate one’s success in life, work, and leadership. They are also unable to identify specific mind-sets that are necessary for success. Within Success Mindsets, Ryan takes listeners on a self-awakening journey to identify and unlock the four success mind-sets necessary to enhance success across their life, work, and leadership.