Restaurant Marketing

A lot of restaurants are closing their doors forever due to the mandatory pandemic shutdowns. Since most restaurants require in house dining as a way to advertise themselves, places that don’t adapt with the changing times risk losing it all if they don’t discover new, innovative ways to get their names out there in an ever more difficult social climate.

Erik Shellenberger is back with Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would - his latest installment in the Bar Marketing Basics series. In this no-nonsense guide, Shellenberger cuts through the BS with refreshing honesty and raw insight.

Dennis M. Wilson and Craig Peloquin have been helping small businesses, and for the last five years more specifically, independent restaurant owners across North America, get more customers and increase sales....

Rick Phillips brings his experience as a designated Trade Area Survey supplier for two major fast food companies to this step by step guide to Restaurant Trade Area Research - with special emphasis on Cannibalization Research . Indeed, this guide will provide the knowledge needed to conduct a professional marketing research project even to the novice restaurant owner who has never conducted any marketing research. The guide includes everything from a sample questionnaire used for restaurant cannibalization projects, to setting sampling quotas, to instructions for how to create a Trade Area ...

When true branding best practices guide the development and growth of a restaurant concept, the risk of failure is reduced. In The Bullhearted Brand, I seek to lay out the foundational elements and details about creating and scaling restaurant brands. I infuse knowledge with real-world experiences throughout the book and leverage stories, fables, and folklore from around the world that use the bull as the hero.

If you’re one of the many struggling with restaurant marketing ideas and need fresh marketing strategies, look no further! This book was created to help restaurant owners and managers utilize online marketing strategies that aren’t overused and tired in the digital age. Your livelihood deserves a fighting chance during these trying times, and that’s what this book offers. It’s time to open your eyes and see your restaurant business in a whole new light.

Erle Dardick believes the multi-unit restaurant industry is leaving billions of dollars on the table. So he outlined a clear solution for food businesses struggling to stay afloat or to grow during the recession in his new book, Get Catering and Grow Sales! A Strategic Perspective for the Multi-Unit Restaurant Executive. Dardick, the CEO of MonkeyMedia Software, a food industry consulting and software company, has helped his firm's clients grow their revenue by embracing a catering strategy.

传统餐馆企业如何借助微信、微博、QQ群、APP、O2O、二维码改善现有赚钱模式；如何进行宣传促销，如何做好网络营销……傳統餐館企業如何借助微信、微博、QQ群、APP、O2O、二維碼改善現有賺錢模式；如何進行宣傳促銷，如何做好網絡營銷……

You have the right to restore a culture of the can-do spirit and enjoy the financial security you and your family deserve. People are destroyed for lack of knowledge. For less than the cost a movie, you can get the knowledge you need to start living your business dreams! FInd out more....

Instagram is the home of all kinds of audiences, topping well over one billion monthly users. With that in mind, if you were wondering whether your targeted audience is on Instagram, the answer is a guaranteed yes. Instagram’s potential is practically limitless. More and more people seem to be ditching traditional marketing methods and embracing the power of Instagram in their efforts to best promote their businesses.

Erle Dardick opina que la industria de los restaurantes de multi-unidades están dejando a un lado miles de millones de dólares, así que en su nuevo libro “Adopta el Catering e Incrementa tus Ventas” expone una clara solución para los negocios de comida con problemas para manternese a flote o para crecer durante la recesión. Una perspectiva estratégica para los ejecutivos de restaurantes de multi-unidades. “Creo que la fuente más rápida para aumentar los ingresos de un restaurante es el catering.” Afirma Dardick, un empresario en serie.