Right Career

This book is for anyone interested in marketing. Whether you're a beginning business school student or an experienced executive, it provides a practical approach for creating your marketing strategy and growing your business in an ever-changing environment. In this marketing fable, the authors outline six easy steps to build a powerful online presence. It's written in story format, so it's easy to listen to and keeps you engaged. The authors also provide a summary of the key lessons and helpful templates that you can use to hit a bullseye with your own products, consumers, and campaigns.

Too often, thanks to multiple rounds of equity investment, company founders wind up with only a small fraction of the businesses they start. But this situation isn't inevitable. The intelligent use of a variety of financing options—including debt financing—can help to maintain, or even grow, a founder's stake. In All Money Is Not Created Equal, renowned Silicon Valley veteran David Spreng delivers an expert guide for entrepreneurs and founders seeking to maintain as much ownership stake as possible in the companies they create as they move through the various stages of the financing process.

When you need advice for what is happening in the world right now as it affects your business, you don't have time to take a course and become the expert. You need to tap into the knowledge of those who have already figured out the next steps. This compilation of interviews was taken in the first six months of the pandemic when the world was both at a standstill and changing moment to moment.

Everyone sees success in a different light. Some people seek to grow their income to a level where it is no longer important. Others want to eliminate the idea of money as a controller of their lives, preferring personal peace as a constant state of being. And yet, others desire a solid family and being surrounded by great friends, which makes life worth living. Then we turn to motivational books and seminars to help us achieve these goals, but these prosperity-mimicking religions are just as dangerous as gambling all of your money at a Vegas poker table in hopes of a winning return.

Why are some products and services so much better received than others? And how do some organisations manage to create these superior solutions time and time again? Because they ask not only what to make, but how to make it. Written for leaders, managers and creators, The Right How delves into the fundamental question of how to strategically design products, services and touchpoints that make a company stand out and achieve the highest levels of success.

A well-chosen toast can make a simple moment special and a special moment memorable. Whether it's celebrating a wedding, a job promotion, a birthday, or a new direction in life, toasting is a tradition that remains a part of honoring important occasions. For nearly 20 years, June Cotner has been the go-to for blessings, housewarmings, new babies, graces, and all of life's rites of passage.

Straight-shooting author Joe Mathews delivers a practical and hands-on "how-to" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk.

Getting It Done Right, unlike general management books, focuses on the issues uniquely faced by human service managers. Vincent Pettinelli encourages human service professionals to fully realize their commitment to the highest quality services by dedicating themselves to mastering essential management skills. Getting It Done Right is an invaluable guide for any human service manager or any employee considering a move into leadership. Human services is an environment with diverse constraints and frequently conflicting demands.

Elite sports have honed time-tested strategies for sustaining peak performance, consistency, and getting results without exhaustion. This practical and illuminating guide offers a fresh perspective on leadership, unleashing an empowering, harmonious approach that’s inspired by elite sports’ proven disciplines.

Every time you think, your mind emits energy. That energy, in turn, can be transformed into something tangible something real. And this is what creative visualization is all about. This audiobook will allow you to change your life using the power of creative visualization! By listening to this audiobook, you will learn how to transform your thoughts, ideas, and imaginations into their physical reality. It is more than a manual - it is the key to your success!

Employing the right people is critical to the success of any business. Appointing the wrong person can be expensive, not only in monetary terms but also in terms of wasted time and energy. It can also lead to internal conflict, higher absenteeism, and lost production time. Recruitment is not simply about discovering ways to get hold of someone quickly and cheaply to fill a gap.

Introducing "Displaced to Realigned: The Proven Skills Pitch Strategy to Land the Right Role with Intention" by Ajayi Pickering-Haynes—an innovative blend of self-help and career development that transcends the conventional boundaries of job hunting rhetoric. In this groundbreaking audiobook, Ajayi shares his transformative journey from displacement to realignment after experiencing a job layoff in September 2023. But instead of succumbing to defeat, Ajayi leveraged this setback as an opportunity for growth and innovation.

The passion of my mission had its roots in my youth when I rejected the dogma and doctrine of organized religion. I drifited in and out of several Christian denominations, always seeking answers to questions which religious people could not answer to my satisfaction. My joy and enthusiasm for life and learning have been sharply curtailed by the sobering reality that we live in a troubled world from which I cannot escape. I frequently think of the many children who go to sleep hungry every night, many of them wet and cold.

Building a culture of purpose is one of the greatest challenges facing modern leaders, as today's best minds are looking for meaning, not just jobs. More than any other single factor, cultures of purpose power winning organizations, attracting the smartest, most creative, most passionate talent. For leaders building cultures of purpose, the commercial pursuit of sustainability provides the most reliable blueprint. While sustainability has been commonly misconstrued as a description of a set of problems, Christoph Lueneburger shows that it is really a solution to problems.

Can a small business really compete with the biggest business giants? The typical argument is that they wouldn’t have the budget, skills, or experience. But Catching Giants demonstrates that this simply isn’t true, showing how even in the toughest of circumstances and competitive environments, it is possible for the small player to win big.

Amazon is perhaps the most competitive marketplace on the planet. It is a place where more than two million merchants fight over 400 million customers. The competition is extremely fierce, considering they have to go against each other and the platform itself. However, there are many resellers who stand as proof of the success that they have achieved on this channel. The FBA is definitely the right option to select. However, you can't hope to get high sales if your content is poor.

Managers, organizations, and even whole societies repeatedly get trapped into solving the wrong problems. Errors can be traced to one fundamental flaw-misdirected thinking. Leading business professor Ian Mitroff asserts that the ability to spot the right problems, frame them correctly, and implement appropriate solutions is the true competitive edge of the successful and prosperous organization.

The Culture Conduit is a comprehensive guide to not only human resources in the workplace, but human connections in everyday life. While the main focus of this book lies in the corporate world, Steph Honami expands upon this and shows us how the various pieces of our business and personal worlds come together, and how culture lies at the heart of it all. From toxic friends and toxic leaders to setting boundaries and earning trust, page by page we learn a little more about how to become better versions of ourselves.

Gravity is a practical and inspiring guide for creative professionals who are done chasing opportunities and ready to start attracting them—through clarity, alignment, and inner momentum. Tony Baker shares hard-won lessons from decades of leading creative teams and mentoring talent at the world’s top companies. Drawing from lived experience—not hype—he reveals how to build a body of work, a way of thinking, and a presence that naturally draws the right projects, collaborators, and clients.

With more than 20 years as a technology executive, including being a pioneer in the online recruiting industry, Rob Feinstein has an insider’s view of how new graduate hiring really works. Launched: Starting Your Career Right After College, Even During a Pandemic is a practical, step-by-step guide to setting a career foundation while still in college or with a new degree. The book is full of insights, advice, and new techniques found nowhere else.