Science Business

What did your boss mean in that email? Is your mechanic stretching the truth? Whether you’re engaged in a casual conversation or a high-stakes negotiation, it’s critical to understand the subtext of a situation. But with so much interaction happening on screens—via email, texts, or video chat—we are losing the ability to interpret expressions and cues. Furthermore, since many are now savvy about the meaning of body language, it’s become even harder to discern someone’s true thoughts or intentions.

Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger - all by the time he was 30. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data.

In this illuminating fable, productivity expert Josh Kaufman explores the uncertainty and fear inherent in facing down any ambitious challenge, from starting a new business to completing a work of art. The risks involved can never be eliminated, but they can be understood, anticipated, and mitigated. Armed with an adventurer's insights into tackling unknown and fearsome challenges, you can tame a project of epic proportions. How to Fight a Hydra is an essential handbook for artists, creative professionals, and entrepreneurs tired of ignoring the call to adventure.

Leadership is an industry. More management books are written on leadership than any other topic. Every day hundreds of articles appear in newspapers and discussion groups about aspects of leadership. Much of the writing talks about leadership, much like a commentator describes a new car, a wedding or an artistic performance. But writing about these things isn’t the same as experiencing the actual thrill of a new car, the romance of a wedding or the movement of the soul that occurs during a performance. The Etiquette of Leadership is a body of practical knowledge that can show you the way ...

Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After listening to this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.

Should we pay children to read books or to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars? Auctioning admission to elite universities? Selling citizenship to immigrants willing to pay?

Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

The ancient biographer and essayist Plutarch thought deeply about the leadership qualities of the eminent Greeks and Romans he profiled in his famous - and massive - Lives, including politicians and generals such as Pericles, Alexander the Great, Julius Caesar, and Mark Antony. Luckily for us, Plutarch distilled what he learned about wise leadership in a handful of essays, which are filled with essential lessons for experienced and aspiring leaders in any field today.

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Sacred Economics traces the history of money from ancient gift economies to modern capitalism, revealing how the money system has contributed to alienation, competition, and scarcity; destroyed community; and necessitated endless growth. Today, these trends have reached their extreme - but in the wake of their collapse, we may find great opportunity to transition to a more connected, ecological, and sustainable way of being.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

“Kill it with fire”, the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more forgiving modernization framework, laying out smart value-add strategies and proven incremental techniques that work equally well for ancient systems and brand-new ones.

In her acclaimed AOL.com, Kara Swisher chronicled the unlikely ascent of a group of underdog entrepreneurs and their influence on American net culture. This book picks up where the previous one left off, investigating AOL's merger with Time Warner and its aftermath. Journalists Swisher and Dickey have an ear for the comic and an appreciation for the larger-than-life personalities that propel the drama. After the merger, a troubled journey lies ahead both for AOL Time Warner and for its competitors.

It may be taboo to say, but some groups in America do better than others. Mormons have recently risen to astonishing business success. Cubans in Miami climbed from poverty to prosperity in a generation. Nigerians earn doctorates at stunningly high rates. Indian and Chinese Americans have much higher incomes than other Americans; Jews may have the highest of all. Why do some groups rise? Drawing on groundbreaking original research and startling statistics, The Triple Package uncovers the secret to their success.

Beyond OODA: Developing the Orientation for Deception, Conflict and Violence is Varg Freeborn's highly anticipated follow up to the extremely popular Violence of Mind. While Violence of Mind was a broad introduction to all aspects of violence preparation, Beyond OODA focuses precisely on the development of mindset, or more accurately the orientation that influences and governs our decision making, and how it is developed for both good and bad people, alike.

From the authors of Leadership and Self-Deception comes a new edition of this best seller that has been thoroughly revised to more effectively address the diversity, equity, and inclusion challenges that plague our communities and hinder our organizations. The Anatomy of Peace uses a fictional story to powerfully show listeners the way to transform conflict.

Filled with sharply drawn, emotionally powerful senses, Walk Through Fire traces the hardships Sheila faced in her marriage and her professional life. Despite her skills as a violinist and music teacher, as well as her obvious entrepreneurial talent, she had to fight to overcome self-doubt and fears of failure. Sheila vividly details her struggles, including battling institutional racism, losing a child, suffering emotional abuse in her thirty-three-year marriage, and plunging into a deep depression with her divorce. And yet, out of that pain came renewed purpose and meaning.

NeuroSelling® is more than just theory—it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. In this revised edition, you'll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You'll also see the NeuroSelling principles in action with four new case studies showcasing...

Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.