Science Communication

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

This audio is the outgrowth of a 17-year study on communication by Dave Yoho which created the Power Linguistics™© program. Plus, in a special bonus, understand the core of and the many reasons for the success of Abraham Lincoln at Gettysburg, Dr. Martin Luther King on the bridge in Birmingham, Alabama, Winston Churchill in World War II and Mother Teresa in India.

Our books are a part of who we are as people, and we can't imagine life without them. I'd Rather Be Reading is the perfect literary companion for everyone who feels that way. In this collection of charming and relatable reflections on the reading life, beloved blogger and author Anne Bogel leads people to remember the book that first hooked them, the place where they first fell in love with reading, and all of the moments afterward that helped make them who they are today.

The Art and Science of Executive Storytelling For the leader whose wisdom deserves a wider audience. You’ve scaled companies, led teams, and delivered results, but now it’s time to tell the story behind the success. In this transformative guide, executive book strategist Candace Sinclair shows you how to turn your personal and professional experiences into compelling narratives that inspire action, deepen trust, and build lasting influence. Whether you're a C-suite executive, 7-figure entrepreneur, or visionary founder, this book equips you with a storytelling toolkit grounded in ...

What to Say and How to Say It—Navigate the World of the Sound Bite Do you know how to communicate with the powerful people who can move funding to support your research or hospital? Do you want to inspire children to consider a future in STEM? Are you afraid of public speaking? Need to communicate the essence of your dissertation in simple language? Want to become a better communicator to help your patients and their families? In The Art of Science Communication, Dr. Deborah Thomson shares tried-and-true strategies for you to use when communicating with children, navigating politics, and ...

Whether you're trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing - if you lack the skill of influence, you will be unable to convince yourself or anyone else. The human mind is like a titanium lock. If you communicate poorly - through endless talking, inattentive listening, or over-the-top pressure - it's like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it's like knowing the exact combination to that lock.

Zen master Thick Nhat Hanh, best-selling author of Peace is Every Step and one of the most respected and celebrated religious leaders in the world, delivers a powerful path to happiness through mastering life's most important skill: How do we say what we mean in a way that the other person can really hear? How can we listen with compassion and understanding? Communication fuels the ties that bind, whether in relationships, business, or everyday interactions.

Bible and Science is a topic that interests believers as well as rationalists. Here is a book for the layperson, written by a person with a PhD in physics. The book is accurate, but written in a popular language for common readership. It is not meant for scholars and there is no technical jargon. Anyone with a 10th grade education and read and enjoy the book.

Public Relations is an industry that moves at lightning pace. Few sectors hold responsibility for such a broad remit; from managing reputation to crisis communications, from creating content for multiple channels to supporting the sales team. This book calls on practitioners to make a choice: Hasty, predictable campaigns that tick boxes but never truly exceed expectations, or a more considered approach that accounts for a fully integrated strategic process. What does the book cover: Chapter 1: A brief look at the Barcelona Principles 2.0, and what the 2016 news cycle means for the future of...

Innovative, powerful, and eminently helpful, How Can I Get Through to You? is the book that every couple has been waiting for - and our culture needs. In it, Terrence Real offers a radical new vision of love and the practical tools with which to achieve it.

Embark on a breathtaking adventure through the captivating world of optics with "Light through the Ages: A Global History of Optics." This enthralling and comprehensive guide will take you on an exhilarating ride, unveiling the mysteries of light and its applications that have shaped human history and transformed our understanding of the universe. From the ingenious discoveries of the ancient Egyptians to the cutting-edge advancements in quantum optics, this riveting book brings to life the inspiring stories of the remarkable pioneers, inventors, and visionaries who have revolutionized the ...

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

In Talk, Harvard professor Alison Wood Brooks shows how simple changes in how we communicate can enhance our relationships, our performance at work and our lives; who we talk to affects our happiness; and how to talk across differences. Her original research, based on thousands of conversations from sales calls to speed dating, provides fascinating insights.

We all need help navigating the politics of ministry. In The Politics of Ministry, Bob Burns, Tasha Chapman, and Donald Guthrie combine their long ministry experience with sociological research on the topic. Filled with real-life stories taken from a variety of ministry settings, this book sets out wise principles and practices that help us see more clearly the political dynamics at play in our churches and parachurch ministries.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

To find important life answers in your 20s, you need to start with good questions. Author, speaker, and blogger Paul Angone has dedicated the last 12 years to helping twentysomethings and captures the hilarious, freakishly accurate assessment of life as a modern-day twentysomething (and thirtysomething) facing real millennial problems to give listeners wisdom through major life questions.

The Science of Likability takes over 60 seminal scientific and psychological studies and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Every piece of advice in this book to increase your social standing and likability factor is 100 percent backed by in-depth, peer-reviewed research. Learn how subconsciously make yourself likable, trustworthy, and intelligent. You can get a new haircut and wardrobe, and you can even learn funny jokes. But likability is something more.

Renowned psychologist and best-selling author of The Dance of Anger sheds new light on the two most important words in the English language - I'm sorry - and offers a unique perspective on the challenge of healing broken connections and restoring trust.

Utilize the most interesting, shocking, and counterintuitive findings in psychological science to simply make people want to be around you. The Science of Likability takes over 60 seminal, scientific, and psychological studies, and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Learn how to take advantage of people's memories for your sense of charm; the power of equity in relationships and friendships; a literal formula for "friendship chemistry"; and so much more!

Do you wish you could decode people? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date or your networking partner? You need to know how people work. As a human behaviour investigator, Vanessa Van Edwards studies the hidden forces that drive our behaviour patterns in her lab - and she's cracked the code. In Captivate she shares a wealth of shortcuts, systems and behaviour hacks derived from her research, to help you take charge of interactions at work and at home.