Science Communication

Radio hosts form a deep bond with their audience, which gives them enormous political power. Unlike elected representatives, however, they must entertain their audience or watch their ratings fall. Talk radio boosted the Republican agenda in the 1990s, but two decades later, escalation in the battle for the airwaves pushed hosts toward ever more conservative, outrageous, and hyperbolic content. Donald Trump borrowed conservative radio hosts' playbook and gave Republican base voters the kind of pugnacious candidate they had been demanding for decades.

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on—all of them scientifically proven to boost your powers of persuasion.

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication.

In a satirical science fiction adventure, set in October, 2072, the doctor is pulled into a secret assignment pitting business against science, bureaucracy against action, and public health against partying when a mysterious pathogen escapes his lab in the southern Nevada desert. Join Jack and his animal friends in a reinterpretation of the classic character written during, and possibly informed by, the great stay-at-home orders of 2020.

Do you want to improve your brain power by thinking critically in your daily life? Are you interested in deepening your understanding without judgement, bias, or manipulation? Are you seeking confidence in your arguments and wish to think more efficiently? If you find yourself wanting to know more about critical thinking strategies, you’ve found the perfect solution. This workbook is for the individual who wants to think clearly and organized - for the person who wants to make the best decisions for themselves. Critical thinking is a mindset more than a technique.

It’s a truth universally acknowledged that terrible apologies are the worst. We’ve all been on the receiving end, and oh, how they make us seethe. Horrible public apologies—excuse-laden, victim blame-y, weaselly statements—often go viral instantaneously, whether they’re from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better?

The Internet just came out of the blue, people were a bit suspicious of what it really was about at first. No one had special interests in it to begin with. But now fast-forward that a few decades later, the internet has become an everyday necessity. Thanks to genius scientists like Tim Berners-Lee for creating the world wide web, and making the internet less techie. Since the web became more interactive and easier to use by the common folk, it grew like a mushroom and covered the entire globe in almost an instant. Almost everything nowadays happens online. Ask anyone who lives in a ...

Happiness is impossible to define and illusory. How then are we to lead happier lives? Life is hard, messy and complex; our friends will probably let us down; most of what has got us here is blind luck and a series of false starts. But if we can learn to separate what we can control - our thoughts and actions - from all else beyond our control, we can find a surer footing with which to greet the world.

Many of us have a deep desire to make the world around us a better place. But often our good intentions are undermined by the fear that we are so insignificant in the big scheme of things that nothing we can do will actually help feed the world’s hungry, fix the damage of a Hurricane Katrina, or even get a healthy lunch program up and running in the local school. But extraordinary leaders such as Gandhi and even unlikely social activists such as Bob Geldof most often see themselves as harnessing the forces around them, rather than singlehandedly setting those forces in motion.

Best friend, old friend, good friend, BFF, college roommate, neighbor, workplace confidante: women's friendships are lifelines in times of trouble and support systems for daily life. A friend can be like a sister, daughter, mother, mentor, therapist, or confessor - or she can be all of these at once. She's seen you at your worst and celebrates you at your best. Figuring out what it means to be friends is, in the end, no less than figuring out how we connect to other people.

This audiobook delivers a variety of computer networking-related topics to be easily understood by beginners. It focuses on enabling you to create a strong foundation of concepts of some of the most popular topics in this area.

Do you have a big interest in computers and how they work? Are you interested in learning how to become a hacker? Would you like to learn all of this in a safe and secure manner that can make life easier? Computer Networking: All in One contains all the knowledge you need to achieve your goals in the computer world.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Elements of Wit is an engaging audiobook that brings together the greatest wits of our time, and previous ones from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK, and many in between. With chapters covering the essential ingredients of wit, this primer sheds light on how anyone - introverts, extroverts, wallflowers, and bon vivants - can find the right zinger, quip, parry, or retort... or at least be a little bit more interesting.

The reason human beings are the dominant animal on this planet is nothing to do with their strength or ability to fight. An elephant is stronger, a cheetah is faster but mankind's ability to communicate is second to none and the true secret to our success. We all have this 'god like' ability to communicate precisely what we want but some are more equal than others. It is no coincidence that the world's top salesmen, politicians and hypnotists all use very similar language.

With the tips and techniques taught in this power-packed audiobook, you'll learn to respond to the most difficult situations with dignity, diplomacy, and poise. Even when you're put on the spot, you'll learn to use these simple scripts (and create your own!) to work through a variety of tough situations and get your point across, guilt-free. Plus, you'll learn about the importance of the inflection, tone, and timing - because how you say it is just as important as what you say.

There's so much more to confidence than being outgoing, and self esteem has a huge impact on both your happiness and what you are able to achieve in life. Marisa Peer's tried and tested programme is an effortless way to maximise your potential and overhaul your whole outlook on life for the better. Her powerful hypnotic language and effective techniques mean that just reading the book enables you to change negative thought patterns and break harmful habits that have been holding you back without you knowing it.

Communication is a very important aspect of life. We use it for a large portion of our daily activities and without it nobody gets very far in life. It's like the moment you visit a foreign country. When you don't know the language and everything seems alien and unknown, you begin to appreciate your native language. Communication requires our daily practice & development as it falls into our careers, our relationships, our financial lives, and our very happiness.

Through compelling narrative, historian Eric Berkowitz reveals how drastically censorship has shaped our modern society. More than just a history of censorship, Dangerous Ideas illuminates the power of restricting speech; how it has defined states, ideas, and culture; and (despite how each of us would like to believe otherwise) how it is something we all participate in.

Are you interested in 100 percent scientific and proven ways to make friends quickly, negotiate anything you want, turn enemies into friends, gain trust, and just be flat-out likable? How about step-by-step, methodical, literally foolproof approaches to make people want you around more? In The Science of Likability, that's exactly what you'll get. I've taken 16 of the most influential, famous, and effective psychological studies and broken them down to see exactly how you can use their findings to your advantage.