Science Communication

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In his important new audiobook, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms behind before it’s too late. Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us towards richer and fuller way of living and connecting.

The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. As the book’s subjects grapple with how to call out injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.

Unlock the power of influence—lead conversations, inspire action, and make your message unforgettable. In a world overflowing with noise and distractions, the ability to influence others has become one of the most valuable skills you can master. Whether you're building a brand, leading a team, growing a business, or simply trying to be heard—influence is your superpower. The Influence Effect is your ultimate guide to ethical, effective, and lasting influence.

After almost every presentation activist and writer Mia Birdsong gives to executives, think tanks, and policy makers, one of those leaders quietly confesses how much they long for the profound community she describes. They have family, friends, and colleagues, yet they still feel like they're standing alone. They're "winning" at the American Dream, but they're lonely, disconnected, and unsatisfied.

The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.

In the everyday but unspoken give-and-take of human relationships, the “silent language” plays a vitally important role. Here, a leading American anthropologist has analyzed the many ways in which people “talk” to one another without the use of words. The pecking order in a chicken yard, the fierce competition in a school playground, every unwitting gesture and action—this is the vocabulary of the “silent language.” According to Dr. Hall, the concepts of space and time are tools with which all human beings may transmit messages.

Don't Label Me shows that America's founding genius is diversity of thought. Which is why social justice activists won't win by labeling those who disagree with them. At a time when minorities are fast becoming the majority, a truly new America requires a new way to tribe out. Enter Irshad Manji and her dog, Lily. Raised to believe that dogs are evil, Manji overcame her fear of the "other" to adopt Lily. Defying her labels as an old, blind dog, Lily engages Manji in a taboo-busting conversation about identity, power, and politics.

The world is in crisis! What is the solution? Ultimately, we have to find the redeeming, and thus transforming, understanding of our psychologically troubled human condition. And it is precisely that dreamed-of insight, and its now desperately needed transformation of our lives, that Australian biologist Jeremy Griffith presents in this book.

Our ability to understand others and help others understand us is essential to our individual and collective well-being. Yet there are many barriers that keep us from walking in the shoes of others: fear, skepticism, and power structures that separate us from those outside our narrow groups. To progress in a multicultural world and ensure our common good, we need to overcome these obstacles. In Social Empathy, Elizabeth A. Segal explains how we can develop our ability to understand one another and have compassion toward different social groups.

In a fascinating account combining policy expertise with compelling on-the-ground reporting, Susan Crawford reveals how the giant corporations that control cable and Internet access in the United States use their tremendous lobbying power to tilt the playing field against competition, holding back the infrastructure improvements necessary for the country to move forward. And she reveals how cities and towns are fighting monopoly power to bring the next technological revolution to their communities.

Three powerful African-American female executives celebrate their gender and heritage as they share their secrets for success in this effective guide for businesswomen. Ways to communicate thoughtfully, trust yourself, and exude self-esteem are just a few tactics the authors discuss for those who want to enter the workforce as confident leaders.

When Nancy Friday began her research for My Mother/My Self in the early 1970s no work existed that explored the unique interaction between mother and daughter. Today psychotherapists throughout the world acknowledge that if women are to be able to love without possessing, to find work that fulfills them, and to discover their full sexuality, they must first acknowledge their identity as separate from their mother’s. Nancy Friday’s book played a major role in that acceptance.

In this sequel to Mechanical Failure, Captain Rogers, despite his best attempts to do otherwise, has become the acting admiral of the 331st Meridan fleet. His first task: worrying. A lot. The rival Thelicosan fleet, under the influence of bad intelligence, a forbidden romance, and a communication officer with an eardrum injury, is about to break a 200-year-old nonaggression pact. They have offered a vague, easily misinterpreted message: "We're invading." Rogers isn't sure, but he thinks that's probably bad.

As a society, we’ve forgotten how to listen. Modern life is noisy and frenetic, and technology provides constant distraction. So we tune things out or listen selectively - even to those we love most. Now more than ever, we need to listen to those around us. New York Times contributor Kate Murphy draws on countless conversations she has had with everyone from priests to CIA interrogators, focus group moderators to bartenders, her great-great aunt to her friend's toddler, to show how only by listening well can we truly connect with others.

An exploration of forceful communication strategies and their application in society.

Mindfulness meets execution...at work. The wisdom of 13 Eastern sages, augmented by modern research on workplace influence, is the basis for profound yet practical advice on getting things done without force. The Art of Quiet Influence shows anyone how to use influence, a key mindfulness principle, to get things done. Through the classic wisdom of 13 Eastern sages (especially the Buddha), relevant insights from influence research, and anecdotes and advice from 25 contemporary experts, Davis lays out a path for becoming a 'mainspring,' an unobtrusive yet powerful influencer.

Do You Really Know HOW To Use Apologetics? Many people have this illusion that just knowing a few arguments is sufficient to practice Christian apologetis. They are wrong. Apologetics is 'defense' of Christian faith. Any 'defense' is a battle and every battle needs tools of defense and offense. Defense needs much practice. This eBook explains some of the essential strategies that one has to use when practicing Christian apologetics. In its 15th edition, more than 100,000 non Kindle copies have already reached worldwide.

Every woman lives by a code, whether she realizes it or not. It informs how she treats others and herself, how much she expects of herself, and how far she is willing to go in order to find success. But is the code we're living by truly helping us create the lives of purpose and fulfillment we desire? Or are we sacrificing the deeper things for mere achievement?