Science Communication

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

We already rely on science to tell us what to eat, when to exercise, and how long to sleep. Why not use science to help us improve our relationships? In this revolutionary book, psychiatrist and neuroscientist Dr. Amir Levine and Rachel Heller scientifically explain why some people seem to navigate relationships effortlessly, while others struggle.

Did you know that knowing public relations (PR) strategies can help amplify your voice and the impact of your work as a science communicator? If you’re a freelance science writer, having a PR strategy can help you gain more clients, make more money, and find more opportunities to talk about and promote your work. Yet, if you have a science background, you may not have ever learned about PR in your classes. This book makes the case for PR in science writing and communication. Learn about the essential foundations of PR, social media, podcasting, media relations, crisis communications, and ...

Public Relations is an industry that moves at lightning pace. Few sectors hold responsibility for such a broad remit; from managing reputation to crisis communications, from creating content for multiple channels to supporting the sales team. This book calls on practitioners to make a choice: Hasty, predictable campaigns that tick boxes but never truly exceed expectations, or a more considered approach that accounts for a fully integrated strategic process. What does the book cover: Chapter 1: A brief look at the Barcelona Principles 2.0, and what the 2016 news cycle means for the future of...

How do trees live? Do they feel pain or have awareness of their surroundings? Research is now suggesting trees are capable of much more than we have ever known. In The Hidden Life of Trees, forester Peter Wohlleben puts groundbreaking scientific discoveries into a language everyone can relate to.

Innovative, powerful, and eminently helpful, How Can I Get Through to You? is the book that every couple has been waiting for - and our culture needs. In it, Terrence Real offers a radical new vision of love and the practical tools with which to achieve it.

In his classic guide to understanding the opposite sex, Dr. John Gray provides a practical and proven way for men and women to improve their communication and relationships by acknowledging the differences between them. Once upon a time Martians and Venusians met, fell in love, and had happy relationships together because they respected and accepted their differences. Then they came to Earth and amnesia set in: They forgot they were from different planets.

The Radio Right tells the story of the 1960s far right, who were frustrated by what they perceived to be liberal bias in the national media, particularly the media's sycophantic relationship with the John F. Kennedy administration. By the early 1960s, millions of Americans listened each week to conservative broadcasters, the most prominent of which were clergy or lay broadcasters from across the religious spectrum, including Carl McIntire, Billy James Hargis, and Clarence Manion.

In Talk, Harvard professor Alison Wood Brooks shows how simple changes in how we communicate can enhance our relationships, our performance at work and our lives; who we talk to affects our happiness; and how to talk across differences. Her original research, based on thousands of conversations from sales calls to speed dating, provides fascinating insights.

Our increasingly interconnected, digitized, and globalized world presents immense opportunities and unique challenges. Modern businesses and schools interact with individuals and organizations from a diverse range of cultural and national backgrounds - increasing the likelihood for miscommunication, errors in strategy, and unintended consequences in the process. Use Your Difference to Make a Difference provides listeners with a skills-based, actionable plan that transforms differences into agents of inclusiveness, connection, and mutual understanding.

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

Timothy R. Levine’s Duped: Truth-Default Theory and the Social Science of Lying and Deception recounts a decades-long program of empirical research that culminates in a new theory of deception-truth-default theory. This theory holds that the content of incoming communication is typically and uncritically accepted as true, and most of the time, this is good. Truth-default allows humans to function socially.

In Talking Across the Divide, social justice activist Justin Lee explains how to break through the five key barriers that make people resist differing opinions. With a combination of psychological research, pop-culture references, and anecdotes from Justin's many years of experience mediating contentious conversations, this book will help you understand people on the other side of the argument and give you the tools you need to change their minds - even if they've fallen for "fake news."

Bible and Science is a topic that interests believers as well as rationalists. Here is a book for the layperson, written by a person with a PhD in physics. The book is accurate, but written in a popular language for common readership. It is not meant for scholars and there is no technical jargon. Anyone with a 10th grade education and read and enjoy the book.

Do you find it hard to connect with other people? Do your relationships feel stale and lack real, meaningful connections? Do you wish you were more confident, charismatic, and likable? How to Make People Like You is a book with detailed insights on everything you need to know when it comes to going from a shy, anxious, and awkward individual and transforming yourself into someone who can unapologetically be your real, genuine, and authentic self.

Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.

What really drives success and failure? Can I trust you? It's the question that strikes at the heart of human existence. Whether we're talking about business partnerships, romantic relationships, child-parent bonds, or the brave new world of virtual interaction, trust, when correctly placed, is what makes our world spin and lives flourish. Renowned psychologist David DeSteno brings together the latest research from diverse fields, including psychology, economics, biology, and robotics, to create a compelling narrative about the forces that have shaped the human mind's propensities to trust.

This book provides basic information about sociology and is an excellent resource for beginners or those seeking general knowledge about the subject matter. It is divided into three parts. Part one introduces the concept of sociology, explores micro-sociologist and macro-sociologist types, and explains the differences between quantitative and qualitative methodologies used in research. Part two focuses on specific areas of interest for sociological research including cults, family, religion, education, race, gender, age, sexual orientation, health, gangs, crime, and immigration. Part three ...

Women define career success in a wide variety of ways. But whatever a woman's personal definition, if she is in a traditionally male-dominated career - virtually all high status, highly compensated fields - her career is at risk because of pervasive gender stereotypes. This highly practical book makes clear that women don't need to change who they are to succeed in their chosen careers, and they certainly don't need to act more like men.

Why Animals Talk is an exhilarating journey through the untamed world of animal communication. Following his international bestseller, The Zoologist’s Guide to the Galaxy, acclaimed zoologist Arik Kershenbaum draws on extensive original research to reveal how many of the animal kingdom’s most seemingly confusing or untranslatable signals are in fact logical and consistent—and not that different from our own.