Science Communication

Sound interesting? The author thinks so too! Listen to The Science of Getting Rich and learn about how to make money now.

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

Under Joe Solmonese's leadership, the Human Rights Campaign, the nation's largest LGBT rights organization, became the model other organizations look toward to create effective social and political change. Beginning with a moving story of working with Matthew Shepard's mother Virginia in passing the hate crimes bill that bears Matthew's name, Solmonese shows how he discovered that channeled anger can drive a commitment to change.

The first book written about diplomacy in over 50 years, since Richard Sharp's The Game of Diplomacy, with an homage to that critical work, to Allan B. Calhamer - the game's designer - and so many other legends of the hobby, to bring a new concise look at strategy, tactics, and negotiation.

Marriages break up en masse, friends and family have bust-ups that seem irretrievable, business relationships break-up, neighbours go to war and so too do nations. Ninety nine times out of one hundred it is because of a lack of communication or a communication breakdown. Do you remember sitting in the classroom at school and studying mathematics? Or English or Physics.

The Future of Language distinguishes myth from reality and superstition from scientifically based prediction as it plots out the importance of language and raises questions about its future. From the rise of artificial intelligence and speaking robots, to brain implants and computer-facilitated telepathy, language and communications expert Philip Seargeant surveys the development of new digital ‘languages’ and investigates how conventions of spoken and written language are being modified by new trends in communication.

In an increasingly polarised world, asking better questions in our daily and working lives is a radical shortcut to personal and professional success. It can create space for us to rethink our positions, find answers together and even change our minds for the better.

Being a true modern gentleman and a genuine class act is increasingly rare. It is also more important now than ever before. What worked for the rat pack and the brat pack won’t work for you, and truth be told, it won’t work for anyone because that is old school. Manliness in the modern era is worth learning about, and the dividends will pay off for a lifetime. Not only will you bring joy to all those around you, you’ll be happier, too. Once you master this, you’ll live the good life.

Memes have been part of computer-assisted communication almost since the development of the first consumer browser (the "World Wide Web") in 1990. This book seeks to explain how memes influence societies and cultures beyond the confines of social networking services. It will begin by reviewing the fundamental definitions that frame discussions about memes in popular culture and academic research. There will be a connection between theoretical concepts about memes and the memetic content itself.

As biologist Jeremy Griffith explains in THE Interview (which psychiatrist Professor Harry Prosen described as “the most important interview of all time”), while we humans lacked the explanation for our two-million-year corrupted human condition, we had no choice but to deny that our distant ape ancestors lived in a state of cooperative and loving innocence. But with the good reason for our corrupted condition now finally found, our species’ original state of innocence can at last be admitted.

Neste livro Schopenhauer apresenta 38 estratégias sobre a arte de vencer um oponente num debate, não importando os meios, utilizando a maior ferramenta que possuímos; a palavra. É possível recorrer a estes estratagemas, lícitos e ilícitos, para 'obter' razão, e defendê-la quando ela estiver do nosso lado ou conquistá-la quando estiver do lado do adversário. Com frieza classificatória, Schopenhauer indica 'os caminhos oblíquos e os truques de que se serve a natureza humana em geral para ocultar seus defeitos'.

What is the ultimate force that holds a marriage together? Love? Sex? Children? Regular tropical vacations? The answer is both very simple and very complex: communication. Communication may sound like a very dry word. After all, it’s just the transfer of information from one person to another. However, communication is the foundation of everything that makes a marriage happy, including love, good sex, and good parenting. Good communication creates an environment of safety, love, and respect.

"We all know bad manners when we see them," Henry Alford observes at the beginning of his new book. But what, he asks, do good manners look like in our day and age? When someone answers their cell phone in the middle of dining with you, or runs you off the sidewalk with their doublewide stroller, or you enter a postapocalyptic public restroom, the long-revered wisdom of Emily Post can seem downright prehistoric. Alford embarks on a journey to find out how things might look if people were on their best behavior a tad more often.

Ottant’anni prima, la Terra venne distrutta da un nemico alieno. Molti fuggirono mentre altri, in milioni, morirono. L’umanità creò dei nuovi esseri umani potenziandoli come Idris, in modo che potessero comunicare tramite la mente con i loro aggressori. Poi questi “architetti” scomparvero improvvisamente, senza una ragione apparente, e Idris e la sua specie divennero obsoleti. Da quando hanno ricondizionato la sua mente durante la guerra, Idris non è né invecchiato né stanco.

All Kat wants is to be normal, or at least to look that way to students at her new school. But her mother is a medium, and not the kind that fits in between small and large; Kat's mom is the kind of medium who sees spirits and communicates with them. And, even worse, Kat has just discovered that she can see spirits too. In fact, she seems to be the only one capable of helping a spirit at her school cross over successfully. The question is can she do it without needing to switch schools herself?

In today's digitally driven world, disaster is only a click away. A rogue tweet can bring down a business; an army of trolls can run a celebrity off-line; and virtual harassment might cause real psychological damage. Shame Nation is the first book to both explore the fascinating phenomenon of online shaming and offer practical guidance and inspiring advice on how to prevent and protect against cyber blunders and faceless bullies. Author and acclaimed Internet safety expert Sue Scheff unveils all sides of an issue that is only becoming more relevant day.

Lars Nielsen and Noreen Burlingame provide a brief, understandable, user-friendly guide to all aspects of Data Science. The authors address the various skills required, the key steps in the Data Science process, software technology related to the effective practice of Data Science, and the best rising academic programs for training in the field.

Persuasion is a seductive and elusive skill to master and one that comes with tremendous power. Who wouldn't want to be able to talk anyone into doing anything they want? Well, there's good news about that. The good news is persuasion is something you can learn with the help of this book! The tips, tricks and techniques in this guide will serve as the perfect introduction to persuasion, and then you can start influencing everyone around you and exerting your new powers.

The purpose of creating this audiobook is to help the listener to understand as much about influencing human behavior as possible. Like most things in life, it is possible for anyone, regardless of background, to learn and put this information into practice and become a truly influential individual. Learning and applying the skills herein will help the listener to win more friends and gain more influence over people even without having a form of authority over them.

Our culture affects much of who we are, influencing our relationships with other people, our perception of time, and even the way we perceive authority.If you've ever tried to communicate with someone from another culture and have been frustrated by the lack of connection (even if you are both fluent in the same language!), Getting Your Voice to Shake will be an eye-opening resource that will introduce you to ways to bridge - and, more importantly, to understand - the culture gap and become a much more effective communicator for today's global society.