Science Communication

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

What did your boss mean in that email? Is your mechanic stretching the truth? Whether you’re engaged in a casual conversation or a high-stakes negotiation, it’s critical to understand the subtext of a situation. But with so much interaction happening on screens—via email, texts, or video chat—we are losing the ability to interpret expressions and cues. Furthermore, since many are now savvy about the meaning of body language, it’s become even harder to discern someone’s true thoughts or intentions.

In this sequel to Mechanical Failure, Captain Rogers, despite his best attempts to do otherwise, has become the acting admiral of the 331st Meridan fleet. His first task: worrying. A lot. The rival Thelicosan fleet, under the influence of bad intelligence, a forbidden romance, and a communication officer with an eardrum injury, is about to break a 200-year-old nonaggression pact. They have offered a vague, easily misinterpreted message: "We're invading." Rogers isn't sure, but he thinks that's probably bad.

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

Your argument is valid and you know it; yet once again you find yourself leaving a debate feeling defeated and embarrassed. The matter is only made worse when you realize that your defeat came at the hands of someone's abuse of logic - and that with the right skills you could have won the argument. The ability to recognize logical fallacies when they occur is an essential life skill. Mastering Logical Fallacies is the clearest, boldest, and most systematic guide to dominating the rules and tactics of successful arguments.

This book provides basic information about sociology and is an excellent resource for beginners or those seeking general knowledge about the subject matter. It is divided into three parts. Part one introduces the concept of sociology, explores micro-sociologist and macro-sociologist types, and explains the differences between quantitative and qualitative methodologies used in research. Part two focuses on specific areas of interest for sociological research including cults, family, religion, education, race, gender, age, sexual orientation, health, gangs, crime, and immigration. Part three ...

Don’t you wish you possessed the ability to convince, influence, manipulate, and persuade people to do, think, and act as you want them to? Manipulation isn’t always the negative thing it is often made out to be. Think of it as a tool that can be used to create as well as destroy. Using the powerful tips, techniques, and strategies mentioned in this audiobook, a person can become an effective influencer, manipulator, persuader, negotiator, salesperson, and orator.

We spend vast amounts of time acquiring confidence in narrow technical fields: quadratic equations or bioengineering; economics or pole vaulting. But we overlook the primordial need to acquire a more free-ranging variety of confidence - one that can serve us across a range of tasks: speaking to strangers at parties, asking someone to marry us, suggesting a fellow passenger turn down their music, changing the world. This is a guidebook to confidence, why we lack it and how we can acquire more of it in our lives.

The Science of Attraction (2nd Edition) is an in-depth look at human attraction and what draws people together. It dives into peer-reviewed research, combined with the insightful and straightforward observations of a renowned dating coach - Patrick King is an internationally best-selling author and acclaimed speaker and coach. Together, this book is the ultimate guide to inform, diagnose, and recommend highly actionable steps to take your dating life to the next level. No tricks, no manipulation; only getting inside the human psyche.

The Forgotten Architect of the Information Age: The Life and Mind of Claude Shannon Long before smartphones, streaming, and artificial intelligence became everyday realities, a quiet genius laid the groundwork for the modern world—and few today know his name. Claude Shannon, the brilliant mind behind information theory, changed how humanity thinks, communicates, and invents. Without his ideas, the digital age would be unimaginable. Yet Shannon never sought fame. He lived a life defined not by ambition, but by curiosity, playfulness, and a relentless drive to understand the unseen patterns...

Three powerful African-American female executives celebrate their gender and heritage as they share their secrets for success in this effective guide for businesswomen. Ways to communicate thoughtfully, trust yourself, and exude self-esteem are just a few tactics the authors discuss for those who want to enter the workforce as confident leaders.

Average schools don't inspire greatness - and greatness is what our world needs if we are going to produce world-changing learners. In Culturize, author and education leader Jimmy Casas shares insights into what it takes to cultivate a community of learners who embody the innately human traits our world desperately needs, such as kindness, honesty, and compassion. His stories reveal how these "soft skills" can be honed while meeting and exceeding academic standards of 21st-century learning.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

In Radical Honesty, Dr. Blanton coaches us on how to have lives that work, how to have relationships that are alive and passionate, and how to create intimacy where none exists. As we have been taught by the philosophical and spiritual sources of our culture for thousands of years, from Plato to Nietzsche, from the Bible to Emerson, the truth shall set you free.

It’s undeniable: women’s voices aren’t being heard - at work, at home, in every facet of their lives. The fault lies not with women, but in a culture that seeks to silence women’s voices. However, there are skills every woman can harness to understand her own voice and learn how to use it with confidence. Outspoken provides listeners with the insight, guidance, and encouragement they need to use their voice to successfully communicate in meetings, around the dinner table, and during future political debates.

This highly understandable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.

The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. As the book’s subjects grapple with how to call out injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.

After almost every presentation activist and writer Mia Birdsong gives to executives, think tanks, and policy makers, one of those leaders quietly confesses how much they long for the profound community she describes. They have family, friends, and colleagues, yet they still feel like they're standing alone. They're "winning" at the American Dream, but they're lonely, disconnected, and unsatisfied.

The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.

Mindfulness meets execution...at work. The wisdom of 13 Eastern sages, augmented by modern research on workplace influence, is the basis for profound yet practical advice on getting things done without force. The Art of Quiet Influence shows anyone how to use influence, a key mindfulness principle, to get things done. Through the classic wisdom of 13 Eastern sages (especially the Buddha), relevant insights from influence research, and anecdotes and advice from 25 contemporary experts, Davis lays out a path for becoming a 'mainspring,' an unobtrusive yet powerful influencer.