Science Communication

This is the origin story of the airwaves - the foundational technology of the communications age - as told through the 40-year friendship of an entrepreneurial industrialist and a brilliant inventor. David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend, Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

We’ve all been around those people who can leave us feeling drained after an encounter with them. Some people can leave us feeling agitated or annoyed or even just feeling really bad about ourselves. The most important thing you need to understand when dealing with someone like this is that their behavior toward you has nothing to do with you, and more often reflects their inner mental and emotional state. Identifying their harmful behavior is the first step to minimizing their impact. You might not be able to change what they do, but you can change what you do with it.

Utilize the most interesting, shocking, and counterintuitive findings in psychological science to simply make people want to be around you. The Science of Likability takes over 60 seminal, scientific, and psychological studies, and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Learn how to take advantage of people's memories for your sense of charm; the power of equity in relationships and friendships; a literal formula for "friendship chemistry"; and so much more!

In a world where everything seems to transform in a blink, anyone can suddenly find themselves scrambling for human connection. Someone who has always found it easy to connect can suddenly feel disoriented if they start a new job, move to a new region, or welcome a new member into the family. Others may have always found it difficult to connect, feel they've outgrown their circles, or may feel dissatisfied for a range of other reasons. In Our New Social Life, social connection and happiness experts Natalie Kerr and Jaime Kurtz explain the science behind these struggles.

In Death by Dogma, Griffith explains that the Left's dogmatic insistence that everyone behave in a cooperative and loving way makes its advocates feel good, but it oppresses and stifles the freedom of expression needed to find knowledge, ultimately self-knowledge, the redeeming understanding of the human condition that actually brings about a cooperative and loving world. Dogma is not the cure; it's the poison, because it blocks the search for the rehabilitating understanding of ourselves that's needed to actually save the world.

Recent research suggests there are only six basic emotions. But if that makes you feel uneasy, suspicious, and maybe even a little bereft, The Book of Human Emotions is for you. In this unique book, you'll get to travel across the world and through time, learning how different cultures have articulated the human experience and picking up some fascinating new knowledge about yourself along the way.

"Balance in Life: The Science And Art of It" Life is a delicate dance between chaos and harmony, science and creativity, work and leisure. Balance in Life: The Science And Art of It explores the profound yet practical ways to achieve equilibrium in every aspect of your existence. Drawing from scientific principles and artistic perspectives, this book delves into how balance influences our mental well-being, relationships, and personal growth. Whether it's finding symmetry in your daily routines or understanding the interplay of opposing forces, this guide offers actionable insights to help ...

Is the Bible free from historical, scientific, doctrinal, moral, and other kinds of probable errors? This question has occupied the conservative Protestant Churches since 1800s. The majority of conservatives take a strong stand for Inerrancy of the Bible. This book explains the subject in a non-technical manner. It first gives a historical survey of how the idea of "errant" was made popular by government-funded mercenary theologians from Germany. It then mentions how the idea spread worldwide and then how the conservative Christians responded to it. At the end it mentions some of the most ...

Explaining power and privilege and the links between individual safety and community safety, Cristien Storm shows listeners how to set emotional boundaries that build vibrant social movements and a better world for all.

Introducing "CubeSat Science," the comprehensive guide to the world of miniature satellites! Dive into this fascinating eBook and explore the tiny revolution shaking up the space industry. Navigate effortlessly through the 25 captivating chapters and join us on a journey through the universe of CubeSats. Embark on a cosmic adventure as we delve deep into the ins and outs of CubeSat design, covering every aspect of their inner workings, from communication systems to power supplies. Demystify the complexities of navigating and controlling these tiny spacecraft, and learn how they sail through...

From the written word to the cell phone, human communication has come a long way. What might the future hold? Listeners can discover how virtual reality, holograms, and a fully connected "internet of things" may affect how they communicate in the near and distant future.

Whales whistle, fireflies glow, and skunks spray—that’s how they communicate! Find out how mammals, reptiles, birds, and other animals send messages and signals to stay safe, make friends, and care for their young. Accessible and fun K–3 level information reveals the animal world to young listeners and researchers in this Pebble Explore title from the Animal Societies series.

Even the most erudite among us use words like apocryphal, facetious, ironic, meteorite, moot, redundant, and unique incorrectly every day. Don’t be one of them. Using examples of misuse from leading newspapers, prominent public figures and famous writers, among others, language gurus Ross Petras and Kathryn Petras explain how to avoid these perilous pitfalls in the English language.

Especialista em detecção de mentiras, David J. Lieberman ensina como descobrir as verdadeiras intenções das pessoas em qualquer situação.

Embark on an Unforgettable Journey into the Whispering Worlds of Animal Communication Delve into the captivating realm of nature's hidden languages with "Whispering Worlds: A Tapestry of Unique Communication in Nature." This extraordinary book unveils the astonishing diversity and complexity of how animals communicate, revealing a world where whispers, flashes, vibrations, and scents weave a tapestry far richer than human language. Discover: The Honeybee's Waggle Dance: A choreographed conversation of movement that reveals the location of hidden treasures. The Cuttlefish's Chromatic ...

Learn how working with power, rank, revenge, and abuse helps build sustainable communities from author and the founder of Processwork Arthur Mindell. Mindell has appeared on radio and television around the world and works internationally with highly conflicted groups including government and multi-racial situations.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

If you do a quick online search of toxic or narcissistic persons, the overwhelming advice you’ll find is to cut these people out of your life. But that’s easier said than done, especially if these people are family, colleagues, or other people with whom we live or work closely. We’ve all been around those people who can leave us feeling drained or a bit "off" after an encounter with them.

Vril is truly the essence of the active verb, the powerful sentence, and the narrative that moves people to action. It is the energy behind the words, which makes the mind react in a positive and uplifting fashion. As the Buddhists say, our words are actions, and should be approached soberly, cautiously, compassionately, and empathetically.