Science Communication

Margaret Wheatley proposes that citizens band together with their colleagues and friends to create the solutions for social change, both locally and globally, that are so badly needed. Such change will not come from governments or corporations but from the ageless process of thinking together in conversation. Turning to One Another encourages this process.

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct - and often failing as a result - we'd win more arguments if we learned the timeless art of verbal persuasion, or rhetoric.

Public Relations is an industry that moves at lightning pace. Few sectors hold responsibility for such a broad remit; from managing reputation to crisis communications, from creating content for multiple channels to supporting the sales team. This book calls on practitioners to make a choice: Hasty, predictable campaigns that tick boxes but never truly exceed expectations, or a more considered approach that accounts for a fully integrated strategic process. What does the book cover: Chapter 1: A brief look at the Barcelona Principles 2.0, and what the 2016 news cycle means for the future of...

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Do you wish you could decode people? Do you want to know exactly what to say to your boss, your date, or your networking partner? You need to know how people work. As a human behavior investigator, Vanessa Van Edwards studies the hidden forces that drive our behavior patterns in her lab—and she's cracked the code. In Captivate she shares a wealth of valuable shortcuts, systems, and behavior hacks for taking charge of their interactions at work, at home, and in any social situation.

Whether you're trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing - if you lack the skill of influence, you will be unable to convince yourself or anyone else. The human mind is like a titanium lock. If you communicate poorly - through endless talking, inattentive listening, or over-the-top pressure - it's like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it's like knowing the exact combination to that lock.

Embark on a breathtaking adventure through the captivating world of optics with "Light through the Ages: A Global History of Optics." This enthralling and comprehensive guide will take you on an exhilarating ride, unveiling the mysteries of light and its applications that have shaped human history and transformed our understanding of the universe. From the ingenious discoveries of the ancient Egyptians to the cutting-edge advancements in quantum optics, this riveting book brings to life the inspiring stories of the remarkable pioneers, inventors, and visionaries who have revolutionized the ...

Our books are a part of who we are as people, and we can't imagine life without them. I'd Rather Be Reading is the perfect literary companion for everyone who feels that way. In this collection of charming and relatable reflections on the reading life, beloved blogger and author Anne Bogel leads people to remember the book that first hooked them, the place where they first fell in love with reading, and all of the moments afterward that helped make them who they are today.

Ethical intelligence may not get as much attention as other forms of "smarts", but as Bruce Weinstein reveals, it is the most practical, valuable, and even courageous form, determining success on the job, fulfillment in relationships, and sense of self-worth. After reviewing the basic ethical principles agreed upon by cultures and religious traditions around the world and throughout time, Weinstein tells listeners how to develop their ethics IQ by applying these principles in daily life.

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

Zen master Thick Nhat Hanh, best-selling author of Peace is Every Step and one of the most respected and celebrated religious leaders in the world, delivers a powerful path to happiness through mastering life's most important skill: How do we say what we mean in a way that the other person can really hear? How can we listen with compassion and understanding? Communication fuels the ties that bind, whether in relationships, business, or everyday interactions.

What to Say and How to Say It—Navigate the World of the Sound Bite Do you know how to communicate with the powerful people who can move funding to support your research or hospital? Do you want to inspire children to consider a future in STEM? Are you afraid of public speaking? Need to communicate the essence of your dissertation in simple language? Want to become a better communicator to help your patients and their families? In The Art of Science Communication, Dr. Deborah Thomson shares tried-and-true strategies for you to use when communicating with children, navigating politics, and ...

The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will hear strategies on how to win-every time; eradicating the bad habits that are derailing your progress; painlessly installing the few key disciplines required for major breakthroughs; the real, lasting keys to gaining and sustaining motivation; capturing the elusive, awesome force of momentum; and the acceleration secrets of superachievers.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

Women define career success in a wide variety of ways. But whatever a woman's personal definition, if she is in a traditionally male-dominated career - virtually all high status, highly compensated fields - her career is at risk because of pervasive gender stereotypes. This highly practical book makes clear that women don't need to change who they are to succeed in their chosen careers, and they certainly don't need to act more like men.

In the years since the wave of living death swept the globe, St George and his fellow heroes haven't just kept Los Angeles' last humans alive - they’ve created a real community, a bustling town that's spreading beyond its original walls and swelling with new refugees. But now one of the heroes, perhaps the most powerful among them, seems to be losing his mind. The implacable enemy known as Legion has found terrifying new ways of using zombies as pawns in his attacks.

The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

To find important life answers in your 20s, you need to start with good questions. Author, speaker, and blogger Paul Angone has dedicated the last 12 years to helping twentysomethings and captures the hilarious, freakishly accurate assessment of life as a modern-day twentysomething (and thirtysomething) facing real millennial problems to give listeners wisdom through major life questions.

In this classic trilogy, a mysterious disease strikes millions and drives them to attack, overpower, and infect. Others continue to mutate, becoming horrific monsters. In a dying America, survivors ranging from soldiers to scientists to average people struggle on the razor's edge of survival. Each must ultimately choose how far they’ll go to survive and what they’re willing to lose to save humanity. This is a brutal vision of the apocalypse like no other. Will humanity survive the end of days?