Science Research

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

This third edition surveys the applicability of Egyptian cosmological concepts to our modern understanding of the nature of the universe, creation, science, and philosophy. Egyptian cosmology is humanistic, coherent, comprehensive, consistent, logical, analytical, and rational.

Armed with unprecedented access to Edison's workshop diaries, notebooks, and letters, Israel brings fresh insights into how the inventor's creative mind worked. For the first time, much attention is devoted to his early family life in Ohio and Michigan, where the young Edison honed his entrepreneurial sense and eye for innovation as a newsstand owner and editor of a weekly newspaper. These experiences underscore the inventor's later successes with new resonance and pathos.

Big Message Big Mission is part of the Women Innovators series published by Women Innovators Publishing and features 9 unique and diverse stories from women who have created a life and career based on a big message and bigger mission. Through an interview process, each woman was asked to define why she started her mission and how she can expand her message through this book.

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior.

Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.

Conquer your dissertation with confidence! Academic Dissertations: Write Dissertations Confidently is your friendly guidebook, co-written with a successful PhD student who's been there, done that. Follow Panyim's journey as he tackles the dissertation process alongside his organized and supportive friend, Nyakor. This book provides you with: Actionable steps: Master every phase, from choosing a strong topic to crafting a compelling defense presentation. Real-world scenarios: Learn from relatable case studies as Panyim overcomes common dissertation hurdles like data collection anxiety. ...

In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.

"Know your enemy know yourself and you will win all your battles." Sun Tzu, Chinese General. Want to figure out Chinese ideas? Want to talk about Chinese ideas using Chinese terms? With this comprehensive Anglo-Chinese reader, designed for aspiring State Department China experts and political analysts. Tailored to HSK4 proficiency, this 100-page parallel text dives deep into the ideologies of Marx, Lenin, Mao, and Xi Jinping, providing a robust resource for understanding contemporary Chinese political discourse. 您想用中国画谈政治次略吗? Decode contemporary Chinese political ...

Frankie finds that the bonobos she's studying are as complex as the humans she's working alongside. Their personalities are strong and distinct, and reigning over it all is Mama, the commanding, matriarchal leader of the group. Frankie comes to know the bonobos and to further develop her groundbreaking theory with the help of her research partner, a man with a complicated past and perhaps a place in her future. And then something changes everything, and the lines that divide them - between subject and scientist, between colleague and companion - begin to blur.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed, despite a plethora of information, strategy, and education. We still prefer to dismiss them. Why? The Black Algorithm is a new way of thinking and doing. Utilize these strategies in your community and put them to work. There isn't time for excuses, drama, gossip, or time-wasting anymore.

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

Tales of My Ancestors is like watching the History Channel broadcast via "The Twilight Zone." It will take you on a journey through time with historical figures like Bat Masterson, Queen Elizabeth, General Dwight D. Eisenhower, Cochise, Saint Margaret of Scotland, and players from the last Chicago Cubs team to win a World Series. You'll be there to witness the Salem Witch Trials, the Civil War, the signing of the Magna Carta, and the first steps onto colonial American soil. You'll run into William the Conqueror and a pale horse of death, learn how Shakespeare might have been inspired to ...

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.

A critical assessment of medical research, first published in 1977.

As more of us live longer, the fear of an old age devastated by brain diseases like dementia is growing. Many people are already facing the challenges posed by these progressive and terminal conditions, whether in person or because they are caring for loved ones. Dementia is now the fifth most common cause of death across the world. It is a small wonder that understanding, preventing, and finally curing these illnesses is now a global priority.

There is much that we can neither predict nor control—but we can significantly improve our odds of favorable outcomes in both work and life. By developing an intuitive understanding of risk, chance, and uncertainty, we can harness the power of the randomness all around us to positively impact our lives.

This book gives listeners access to the wide world of sex-specific medical issues as they play out in the research labs and doctor’s offices—and how women pay the price, with a close look at the impact that has on minority populations. It has been challenging to get individual researchers and practitioners to accept this, as well as research and medical institutions and manufacturers of medications and devices. The journey towards equal treatment and the understanding of sex and gender differences in prevention, diagnosis, and treatment is still unfolding.

“I am opposed to heart disease and cancer the way one is opposed to sin.” With that as her battle cry, health activist and philanthropist Mary Woodard Lasker had a singular goal: saving lives by increasing medical research. Together with her husband, advertising genius Albert, they created the Lasker Foundation, bestowing the Lasker Awards. But the real increase in medical research funding occurred when Mary discovered a revolutionary source: the federal government. “I’m just a catalytic agent,” she would insist, while she tirelessly lobbied Congress and presidents alike.