Science Research

In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

In the past century, average life expectancies have nearly doubled, and today, for the first time in human history, many people have a realistic chance of living to 80 or beyond. As life expectancy increases, Americans need accurate, scientifically grounded information so that they can take full responsibility for their own latter years. In The Art and Science of Aging Well, Mark E. Williams, MD, discusses the remarkable advances that medical science has made in the field of aging and the steps that people may take to enhance their lives as they age.

Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

Harry Harlow, a controversial pioneer in developmental psychology, irrevocably changed our understanding of love's vital role in healthy development. Through his groundbreaking — and often shocking — experiments with rhesus monkeys, Harlow demonstrated the crucial importance of nurturing touch and social connection. This book delves into the profound influence of Harlow's work: The Wire Mother Experiments: Understand how baby monkeys clung desperately to cloth-covered "mothers," even when only wire mothers provided milk, revealing deep-seated needs beyond basic survival. The Impact of ...

Introducing "CubeSat Science," the comprehensive guide to the world of miniature satellites! Dive into this fascinating eBook and explore the tiny revolution shaking up the space industry. Navigate effortlessly through the 25 captivating chapters and join us on a journey through the universe of CubeSats. Embark on a cosmic adventure as we delve deep into the ins and outs of CubeSat design, covering every aspect of their inner workings, from communication systems to power supplies. Demystify the complexities of navigating and controlling these tiny spacecraft, and learn how they sail through...

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

The second edition of Testing Treatments has been extensively revised and updated with a thought-provoking chapter on screening, explaining why early diagnosis is not always better. Other new chapters explore how over-regulation of research can work against the best interests of patients and how robust evidence from research can be drawn together to shape the practice of health care in ways that allow treatment decisions to be reached jointly by patients and clinicians.

With over 130 unique, ready-to-use prompts confidentially designed for the legal industry, this book is your exclusive guide to integrating AI into your legal practice. Each concealed prompt is tailored to classified situations you might face in your profession and can be customized to align with your specific, secretive needs.

As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.

Sonnets & Sunspots tells the story of one of the most beloved popular science series of all time and the charismatic educator who became an icon to several generations of students. The audiobook is also a fascinating history of popular science programming in television and film, from its primitive beginnings to the 21st century. Along the way there are entertaining behind-the-scenes stories of each production and the personalities that were involved with them.

Every 69 seconds, someone is diagnosed with Alzheimer's disease. Of the top 10 killers, it is the only disease for which there is no cure or treatment. For most people, there is nothing that they can do to fight back. But one family is doing all they can. The DeMoe family has the most devastating form of the disease that there is: early onset Alzheimer's, an inherited genetic mutation that causes the disease in 100 percent of cases, and has a 50 percent chance of being passed onto the next generation.

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

Research One discovered, in suspended animation, a race of giants on the moon. Are they alive? Who are they? Where did they come from? Why were they experimenting with life on Earth?

Find....

Believers is a scientist's answer to attacks on faith by some well-meaning scientists and philosophers. It is a firm rebuke of the "Four Horsemen" - Richard Dawkins, Daniel Dennett, Sam Harris, and Christopher Hitchens - known for writing about religion as something irrational and ultimately harmful. Anthropologist Melvin Konner explores the psychology, development, brain science, evolution, and even genetics of the varied religious impulses we experience as a species.

Cubre la aplicabilidad de los conceptos cosmológicos egipcias para nuestra comprensión moderna de la naturaleza del universo, la creación, la ciencia y la filosofía.

Step into a world of sensory wonder and embrace the transformative power of nature with "Essence of Healing," your comprehensive guide to the art and science of aromatherapy. Journey through this soul-enriching eBook, where ancient wisdom meets modern wellness practices, crafting an experience that's as enlightening as it is grounding. Unlock the secrets held by essential oils as you explore their origins and dive deep into the intricacies of extraction and preservation. Each chapter unfolds layers of knowledge, offering a lavish exploration of aromatic botanicals—discover how the ...

HowExpert Guide to Microbiology is a compilation of all the major aspects of microbiology for one to get to know microbiology in the best way possible. It includes all minor and major points regarding Microbiology, from a basic introduction to depth and complexity. A very simple yet scientific writing style is adopted for the better understanding of the listeners, because the main aim of this book is to acknowledge every individual irrespective of the scientific background, to grasp the beauty of microbiology.

Unlock muscle growth through recovery, not exhaustion. In Beyond the Pump, you’ll discover the radical, evidence-backed system pioneered by Mike Mentzer—an approach that shattered the myths of volume training and reshaped bodybuilding’s core assumptions. With surgical clarity and zero fluff, this book explains how growth actually happens after you leave the gym—and why most lifters interrupt it with chronic overtraining. Drawing on decades of clinical insight and real-world case studies, this no-nonsense guide exposes why muscles don’t read volume, how hormonal health collapses ...