Science Research

Once a brilliant scientist, Griffin has been gradually consumed by his research. When he finally achieves his goal, the final result is his departure from humanity. He feels no remorse in using his invisibility to gratify his increasing desires. As he gradually loses his mind, it is hard to determine if it is a result of his chemical concoction, or just a continuation of his moral decline.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

I often get members at the gyms I have worked at asking: "what exercises are best for developing the glutes?" "how often they need to squat to develop their glutes" "should they be using glute resistance bands when they perform squats" "will performing certain exercises produce a better result." I even get asked recommendations about machinery and which glute trainer is most effective. These questions are all understandable because there are countless opinions about the best exercises and training styles, the varying opinions can then often lead to overall confusion. This book looks at the ...

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After listening to this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.

In a research hangar in Virginia, a Unit 51 team studies an ancient but long-dormant virus that can transform human physiology - and turn it into something else.... In the Amazon rain forest, a newly evolving life form known as Subject Z acquires the ability to think conceptually, build elaborate traps, create new carriers - and spawn a new race....

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.

Citizen Science for Everyone: What It Is, Why It Matters, and How to Get Involved Today is your complete guide to joining the growing global movement that empowers everyday people to contribute meaningfully to scientific research. Whether you’re a curious beginner, an educator, a student, or simply passionate about making a difference, this book will show you how to participate in real science—no lab coat required. Explore the history and impact of citizen science, discover the tools and technologies that are transforming public engagement, and learn how to join projects near you or ...

Pax and his friends are trapped in a deadly game, posing as empire loyalists in a double life secretly supporting the rebellion. Under the scrutiny of the empire’s elite, they collect crucial intel and perfect their formidable taming magic. But their deception is a precarious tightrope walk. When their cover is blown, Pax and his crew must escape with their crucial magic to the rebel headquarters.

Life in Space explores the many aspects and outcomes of NASAs research in life sciences, a little-understood endeavor that has often been overlooked in histories of the space agency. Maura Mackowski details NASAs work in this field from spectacular promises made during the Reagan era to the major new directions set by George W. Bush's Vision for Space Exploration.

A long life in a healthy, vigorous, youthful body has always been one of humanity's greatest dreams. Recent progress in genetic manipulations and calorie-restricted diets in laboratory animals hold forth the promise that someday science will enable us to exert total control over our own biological aging.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

From early childhood, Dr. Hannah Mumby has loved wildlife, especially elephants. Her first wild elephant sighting at 24 changed the course of her life. Since then, she has devoted herself to studying these incredible animals and educating humanity about them. Hannah's field work has taken her around the world, where she has studied many elephant groups, including both orphaned elephants and the solitary elephant males. These remarkable animals have so much to teach us, Mumby argues, and Elephants takes listeners into their world as never before.

Pax, a cunning street rat without a class, navigates life in a city constantly threatened by monstrous beast waves. He's dedicated to keeping his crew safe and fed, especially after his family vanished without a trace. But when his best friend is captured, Pax risks it all—even his freedom—on the eve of the Awakening.

In her groundbreaking and best-selling book Animals in Translation, Temple Grandin drew on her own experience with autism as well as her distinguished career as an animal scientist to deliver extraordinary insights into how animals think, act, and feel. Now she builds on those insights to show us how to give our animals the best and happiest life - on their terms, not ours. Animals Make Us Human is the culmination of almost thirty years of research, experimentation, and experience.