Science Research

Tap into the power of effective user research—demonstrate your ability to utilize user-effective techniques and obtain meaningful results, land the UX job of your dreams! Are you currently aspiring to become a UX designer or preparing for a career change? Are you already working as a designer but lacking in research experience and therefore missing out on more successful project outcomes? Perhaps you are a product manager who is keen to solve your users’ pressing problems… or a startup founder wishing to ensure the success of your product.

SPOOKED A group of Sasquatch Researchers head out on a huge expedition.They take along state of the art equipment with the intentions to prove Bigfoot's existence. The first stop is a placed known as Toms Mountain.Here the team encounters a family of Sasquatch that want them out of the area. The research team manages to collect some evidence but ultimately decide to continue their expedition and venture to other locations. During the expedition they have several more encounters and face many dangerous in their quest to gather undeniable evidence of sasquatch.

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

Research is anchored by assumptions. How do we complete research—and why? This book—The Three Monkeys of Research—explores epistemology, ontology and methodology. Tara Brabazon explores how ideas become knowledge, and how arguments are verified, believed and disseminated to scholars, stakeholders and citizens.

Embrace the Change for a Greener Tomorrow You wake up one morning to an unusually warm breeze, and for a moment, you pause. The signs of climate change seem to be all around you, from the erratic weather patterns to the growing chatter in your community about sustainability. You’re not alone in this feeling; many of us grapple with the pressing realities of our changing environment. This book is here to help you make sense of it all. As you read on, you’ll not only discover the vital facts about climate change but also the practical steps you can take to make a meaningful difference. ...

What’s Beneath the Red Dust Can Kill Deep beneath the Australian Outback, a forgotten bacteria lies dormant—forgotten by humanity and the ones who swore to remember it. Hidden for centuries, it’s about to resurface, and the world isn’t ready. Poppy Geordanis thought her new job as head chef at a remote research station would be a dream come true: a chance to escape family pressure, explore her culinary passion, and live off the grid. But twenty floors underground, her dream turns into a nightmare. When an armed mercenary force invades the station, Poppy is thrown into a deadly game ...

Political Research Design and the Science of Politics offers listeners detailed information about the basic principles and nuances of developing empirical research design procedures to predict and describe political phenomena. In chronicling the predominant approaches used in empirical political research, the strengths and limitations of various research strategies are contrasted. Major controversies in contemporary political science are discussed.

Unlock the mysteries of crime-solving with the fascinating world of insects in "Entomology in Forensics." This eBook is your comprehensive guide to understanding how the tiny, enigmatic creatures contribute to the intricate field of forensic science. Begin your journey with an exploration of the history and evolution of forensic entomology, tracking the early use of insects in crime-solving and key milestones that have shaped the field. Learn about the pioneering figures whose work has been instrumental in forging the path of this unique scientific discipline. Dive deep into the biology and...

While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.

Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.

This guide provides critical help to anyone interested in neuromarketing research. It covers basic neuroscience principles as well as a clear and simple description of the pros and cons of each research method currently used to collect neurophysiological data to assess the effectiveness of marketing stimuli. Unlike a traditional textbook, this guide is written by a foremost researcher in neuromarketing and media psychology. Not only do you get the practical information you expect but you will also learn a very successful persuasion theory recently introduced by the author in a new book ...

5X Best-Selling & Award-Winning Author and Podcaster; Leadership, HR, Innovation, Future of Work, & Culture Global Thought Leader; Chair/Professor of Organizational Leadership; Change/OD/HR/Social Impact Consultant; Ranked in the top 20 of global researchers in the following topic areas - "Future of Work," "Global Leadership," "Organizational Development, "Public Service Motivation," and "Social Impact" (Google Scholar); ScholarGPS has ranked him the #18 scholar in the world for job satisfaction research. The Art and Science of Organizational Leadership provides actionable frameworks to ...

After the last shots of World War II were fired and the process of rebuilding Germany and Europe began, the Western Allies and the Soviet Union each tried to obtain the services of the Third Reich's leading scientists, especially those involved in rocketry, missile technology, and aerospace research.

UPDATE- After receiving a lot of positive feedback, we are released an updated edition with more information and minor corrections. All the best! A book on cracking the CSIR-UGC National Eligibility Test for Research Assistantship and Lectureship in India. This book covers 51 tips on preparation, book-choices, online materials and last minute tips for the examination. Most tips have sub-tips for greater clarification, including 'Unlucky 13 bad habits an aspirant should never have', '12- A dozen pro-tips' and memorization techniques. For each of the sections in the syllabus, there is a short...

When it comes to science, Charlie seems to know everything. He hopes to fix the world someday, using his gift to help the sick. But science and medicine are about a lot more than books and labs. A chance to study with a world-famous scientist leads Charlie to an unexpected education- an education about money, sex, power, and politics. Will Charlie and his idealism survive? Dr. Vanessa Carter had all the promise in the world. She was going to cure cancer. But her life changed when she fell in love with a popular postdoc, and she hitched her wagon to a star. That was years ago, and even the ...

This third edition surveys the applicability of Egyptian cosmological concepts to our modern understanding of the nature of the universe, creation, science, and philosophy. Egyptian cosmology is humanistic, coherent, comprehensive, consistent, logical, analytical, and rational.

There is much that we can neither predict nor control—but we can significantly improve our odds of favorable outcomes in both work and life. By developing an intuitive understanding of risk, chance, and uncertainty, we can harness the power of the randomness all around us to positively impact our lives.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?