Secondary Market

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.

She was the homecoming queen who never noticed him. He's the tech billionaire she can't ignore. Bailey Parker's perfectly curated marketing career just imploded. Now she's back in Sweetsville, Vermont, hiding her unemployment and sleeping in her childhood bedroom surrounded by tiaras she no longer deserves. When she literally spills coffee all over Oliver Chen's expensive laptop, Bailey offers to help with his company's marketing as compensation. But this isn't the invisible high school nerd she barely remembers—this Oliver is confident, successful, and distractingly attractive. Oliver ...

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

In this second edition to How to Sell Indexed Universal Life Insurance, you'll find additional content, new systems, and easy explanations to help you understand how to potentially increase your IUL sales. If you're interested in learning more about indexed universal life insurance, give it a listen.

Case studies: Love ‘em or hate ‘em, everyone uses them. In fact, case studies are among the most common pieces of marketing collateral—70 percent of companies use them—and they’re also considered to be among the most effective, ranked second only to in-person events. Today, content is a critical part of most marketing strategies (content marketing, anyone?) but that doesn’t mean companies are adding writers to churn out case studies. Often, the job falls on product markers, PR people, even CEOs—in other words, people like you—to pick up the slack. But how do you write a case...

The Ultimate Marketing Guide for Medical Practices is an indispensable audiobook for medical professionals to market their businesses. Dr. Ali Asadi presents an in-depth examination of marketing analysis and emphasizes the importance of setting goals and implementing strategy. He covers in detail such topics as designing an inviting reception area; marketing through brochures, newsletters, and your personal website; determining patient attitudes through surveys; and analyzing your competition.

The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production, examining in great depth the financial realities of establishing - and maintaining - a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry.

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.

At more than a billion dollars, the mobile-food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile-food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile-food business.

Are you ready to unlock the secrets of trading success? Imagine having a system that works for you around the clock, effortlessly generating profits while you sleep. Quantum Trading is the ultimate guide to harnessing the power of algorithms, artificial intelligence, and automation to dominate the stock market, forex, and cryptocurrency markets.

The essential guide to marketing and building your business on Instagram - today's hottest social media platform. If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.

Six Second Stories: Maximize Your Impact in Minimal Time with Video Storytelling was written with you in mind -- the beginner storyteller, entrepreneur, small business owner, nonprofit director, content creator, or influencer. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help boost your overall audience engagement, and keep them engaged for the long haul.

The goal of this book is to hand you easy-to-implement ideas that can help you get fully enrolled in your early childhood program, with a waiting list. And not just any old ideas - these are the 77 best ideas and strategies we use consistently. Kris Murray has helped hundreds of owners grow their enrollment by 15 to 300 percent in just a few months, so it’s possible for you too. In fact, she has included some of their case studies and results from using the ideas in this book, to provide you with proof and inspiration.

In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods and replaces them with modern techniques for reading customer behavior and regulating your own behavior to make more sales without having to get pushy. If you want to sell more and be a nicer person, this is an ideal sales resource.

Even before COVID hit, hospitals and healthcare systems in America were facing increased competition, new healthcare models, and changing consumers habits. After COVID, these issues are exacerbated. It is essential for organizations to identify their point of difference to create a compelling reason for consumers to choose them over the competition. Updated for the post-COVID economy, we've taken our ideas, experiences, and hospital marketing expertise and packaged it into this collection of educational essays.

Struggling to close P&C sales? Tired of every client forcing you to compete on price, because someone saw a TV ad that promised free insurance? In this second edition I have put together closing tips, slick statements, qualifying questions, and rebuttals to help you drive value based sales conversations.

In network building processes, especially in the MLM or multi-level marketing system, there is a need to be able to put your point across in a cogent and concise manner. 45 Second Mein Presentation Kaise De is a book which helps you do exactly that. This book was authored by Don Failla, who, along with his wife, Nancy Failla, helped change numerous lives by introducing the concept of setting up a business at home. 45 Second Mein Presentation Kaise De in Hindi highlights the importance of focus in daily life.

Could you use a little extra cash? Would you like to make some money to get a little ahead, pay a few bills, go on a little vacation or just get some breathing room in your finances? Does the idea of working from home in your pajamas sound like the ideal situation? Would you like to avoid that long commute to work or just be closer to your family? Build a second income, or even work full time, selling products and services on the Internet!

How to Make a DIY 30-Second Commercial is your go-to guide for crafting a clear, compelling pitch that grabs attention and actually works. Whether you’re networking in person, posting online, or hopping on a video call, this book will walk you through the exact steps to create a short, memorable commercial that highlights what you do and why people should care.