Self Marketing

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes - like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. You'll learn how to master 13 selling tools integral to your SES success - like the KARE Account Planning Tool, Growth Account Booster Tool, LinkedIn Levers Tool, and Client-Centric Satisfaction Tool. You'll discover practical solutions to the vastly complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits.

No pre-pandemic strategy is effective anymore. Alan Weiss has developed an original, new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries.

Dr. Tamara Patzer is the creator of the So X Theory and So X Code. This is the very first sacred activation book created prior to the So X Theory and So X Code book series. It is insight into what would become the So X Theory and the So X Theory code: So. Allow. Evermore. Second Edition. You already have the answers. It’s time to trust them. Your intuition is the sacred voice of your soul—calm, quiet, and always right. But in a noisy, logical world, it’s easy to override that inner knowing with fear, doubt, and distraction. In this life-changing book, Dr. Tamara Patzer, spiritual ...

You’ve got an offer ready to roll, and now you’re excited to get some traffic and start making sales. But now comes the hard part, TRAFFIC. The key to a good traffic strategy is to create a plan and then take consistent steps to make that plan happen. And with that in mind...... Here's Here's what's covered Inside: The Traffic Checklist: 20 Things to Do To Promote Any Offer How To Get Traffic From Multiple Sources From One Piece Of Content The Traffic Campaign Worksheet: Getting The Right People To See The Right Offer Optimization Outlines: Using Strategic Content For Search Clicks ...

New, updated edition 2024. Lyn Kelley, Ph.D., Certified Professional Coach gives you the best of her 25 years of research and experience as a Licensed Marriage & Family Therapist. For Healthcare and Human Services Providers. You MUST get a steady, consistent flow of new, good self-pay clients in order to remain in business. Lyn gives you her ten most proven, ethical, cost-effective promotional strategies (each cost you less than $100). She gives you the step-by-step, most cost-effective ways to reach your target market and attract them to you. It’s so very simple! If you want to be ...

A collection of the popular 21-Day Challenge Series.

Warning: Listening to this 2016 Readers' Favorite Book Award Winner, and implementing its strategies, may cause a significant income increase. "Probably the best and most comprehensive one-stop guide I have seen." - Rick DeStefanis, Award-Winning Author of The Gomorrah Principle. >"Alinka is extremely knowledgeable, and always willing to help authors in whatever way she can. I highly recommend this little gem of an audiobook!" - Patti Tingen, Award-Winning Inspirational Author.

Most sales training programs offer the same old pointers: Always be closing, keep it simple, stupid, and ask for referrals. You know these clichés. Selling Is So Easy, It's Hard is the first program to focus on the 77 correctable selling mistakes that novices and veterans make. Without conscious awareness, these errors, snafus, miscues, and blunders keep the typical seller from earning at least 25% more business.

There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations.

Based on the Writing for Publication classes taught by the author at Southern California colleges, this book takes you through the steps of writing with the intent of getting your work in print. The book covers newspaper writing, newspaper syndication, magazine writing, book writing, record keeping, and all the details that you should know to become a successful writer.

This is not a long book. Cristina already knows you don’t have the time to listen to it, and she certainly didn’t have the time to write it. So it’s more of an instruction manual, helping you to succeed in this new crazy gig you just jumped into, or are thinking of getting into.

A Comprehensive Guide to Self-Publishing The ability to publish a book at practically no out of pocket cost to the author started in November 2007 when Amazon introduced KDP Direct. Since then the number of shelf published books has increased exponentially. Writing and publishing are two entirely different activities. Experienced writers with the ability to create literary masterpieces may not have even a basic understanding of the process of publishing and promoting a book. This book describes the essential steps that must be taken by every publisher, traditional or independent to succeed ...

“I wish I had a book like this when I started.” - Robert Ryan, best-selling author of Self-publishing Guide Books Why do mediocre books have millions of fans while excellent books barely sell? Why do some authors launch ten books every year while others waste a decade on the first draft? After years in the self-publishing trenches and with over a dozen books under my belt, I've got the answers. Although I'm a multi-award-winning, internationally-selling author, I’ve made most of the mistakes described in this book - and paid dearly for them. Now I will share my hard-learned lessons. I...

The world is a vast, complicated, and sometimes downright hostile place. Today, more than ever, human beings have had to learn new ways to be resilient, know themselves, and have the courage to be who they are. Self-help books on the market today will tell you one of two things: Either that you are perfect already as you are and needn't worry, or that with just a little (well, a lot) of effort, you can reach those goals.

The Self-Publishing Playbook: E-commerce Success Through Book Sales Unlock the blueprint to self-publishing success and e-commerce growth! In The Self-Publishing Playbook: E-commerce Success Through Book Sales, J. R. Glenn delivers a comprehensive guide for authors, entrepreneurs, and knowledge-based business owners looking to turn books, courses, and digital content into profitable revenue streams—even in challenging economic times. 📚 What You’ll Learn: ✔ The fundamentals of self-publishing and e-commerce ✔ How to build a powerful author brand and online ...

Business leaders in more than 110 countries have benefited from the extraordinary wisdom of Robert Scheinfeld, whose seminars and writings have helped dramatically improve sales and profits. In The 11th Element, Scheinfeld shares the secrets that propelled his grandfather's company, Manpower Inc., into the Fortune 500, the same approach that fueled the success of Microsoft, Starbucks, and Dell.

You published the book. Why isn’t anyone buying it? It’s not because your writing is bad. It’s because your book is hidden. On Amazon, visibility is everything, and the right keywords make all the difference. Keyword Power for Authors is your step-by-step guide to using strategic keywords and optimized metadata to help readers actually find your book. Whether you write fiction or nonfiction, this guide will show you exactly how to position your book in Amazon’s search results and get it in front of the right audience. You’ll learn how to: Select high-impact keywords that real ...