Small Business Development

What makes you stand out? In a world filled with good choices, why should your prospective clients choose you over the competition? In short, it comes down to answering one question: "Why should I choose you?" Whether you compete in a market saturated with similar service companies, or with franchises and corporations thousands of times your size, Lobster on a Cheese Plate will give the tools you need to take them on and win.

This audiobook covers how to assess whether your business is ready for franchising, the benefits of and alternatives to franchising and how to evaluate the financial feasibility of franchising your business. It outlines a franchising road map which will help you to create a franchise action plan and make it happen.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.

Behind every successful business is a history of mistakes, failures, and embarrassing moments—some big and some small. Regardless of their size, these failures are essential to learning and to growing professionally and personally. Todd Palmer’s failure was big—and the best thing that could have happened to him. When his business nearly went bankrupt in 2006, he began learning the critical steps that would not only rescue his company but also guide him toward becoming a powerful coach for entrepreneurs looking to go from ordinary to extraordinary.

Looking for a step-by-step guide to creating business plans that both boost operational focus and raise serious moola? Searching for a no-nonsense crash-course in business-plan writing that’ll have you talking like an MBA grad (even if you never got past 10th-grade geometry)? Then look no further, intrepid entrepreneur! Because in How to Write a Business Plan That Doesn’t Suck, you’ll have a business planner Sherpa walking you through every step of the way.

Finance expert, law professor, and fellow overwhelmed consumer Kathryn Judge investigates the surprising ways that middlemen have taken control of the economy at the expense of the rest of us, and provides practical guidance about how to regain control, find more meaning, and contribute to a more sustainable economy.

In this book, author Chris Penasa shows you how to attain consistency, profitability, and scalability in your construction or trade business. As the cofounder of the industry-leading coaching practice Small Business Growth Partners, Chris has helped develop a proven system for unlocking organizational growth. Whether you’ve been struggling with personnel issues, marketing, sales, processes, or anything in between, this book will help you transform your pain points into strengths.

America’s number one small-business expert is back with a brand-new, updated, and expanded edition of her essential handbook, Become Your Own Boss in 12 Months. Using her years of entrepreneurial experience, Melinda Emerson guides you through the process of opening your own business with step-by-step instructions for leading effectively, developing a winning marketing plan, setting a budget, and maintaining your business once it’s up and running. She also offers new strategies for social media techniques, customer engagement, selling online, and more.

Growing up in poverty, Burton Hughes was constantly told: “That’s not for you.” Using that as a springboard, he has produced many outstanding achievements, financially and personally. Negative comments about his physique as a young man inspired him to capture the title of Mr. Ohio in body building and being featured in and on magazine covers.

It is time to stop the busy work of constantly putting out fires. It’s time to Let Your Business Burn. Scott Beebe has helped liberate business owners around the world from the chaos of constantly putting out hundreds of petty fires and has equipped them to let their business burn. In Let Your Business Burn, Scott guides you through a story-filled, template-packed, step-by-step discovery of the foundational elements that every business needs to stop putting out fires and instead build a business that matters.

The rise of the Internet and online businesses has created limitless potential. Now anyone can quit their job and start making money online to fund the life of freedom most people only dream of. You don’t have to wait until retirement. Serial entrepreneur and author Matthew Bartnik teaches you the 12 Best Ways to Make Money Online so you can quit your job, do what you love, work from anywhere in the world, make your own schedule, and be 100 percent flexible.

A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.

Most people think of Walt Disney primarily as a visionary, but he was also a highly skilled marketer. In this unique book, maverick marketer Andrew Lock guides you through 17 success secrets from Walt and explains how your business can apply them to follow Walt Disney’s way. You’ll discover valuable lessons in sales, marketing, and customer service, as well as how to create memorable experiences that will cause customers to return to you, over and over again.

How do families build and maintain their wealth? This question has challenged families for generations. In business, any wise entrepreneur would develop a plan to guide the venture. Though most people don't have a strategy in mind for their families, it is precisely what they need. This book applies business concepts to invest in our families with as much focus and discipline as we do our financial assets.

Stop chasing money-making schemes and cookie-cutter businesses. Real success is personal and is achieved by finding the path on which you will thrive. The Book on Small Business Ideas will turn you into an idea and cash-flow factory. You'll generate simple small business and side-hustle ideas that are meaningful to you. You'll learn how to stay motivated, analyze your ideas, and launch them successfully.

I work four to six days a week, 12 hour shifts, and make between $350 and $550 per shift, but I realize that I have just enough to pay all my bills with nothing left as I look forward to the next paycheck. I love this profession! This is my passion! But can't I be better financially while still doing what I love? The answer is found in this book.

Inheriting her aunt's historic beachfront hotel should have been Vanessa Lewis's chance at a fresh start. But returning to Isabel Island means facing two ghosts from her past—her aunt's legacy, and Wesley Anders, her childhood best friend who broke her heart fifteen years ago. Now a decorated Marine Captain, Wesley is temporarily stationed at the local base, and he's just as infuriatingly handsome as he was the summer everything she thought she knew about their friendship changed. Between his offer to help renovate the hotel and their undeniable chemistry, Vanessa finds herself falling ...

As a solopreneur, you can take control of your life, use your unique talents, and choose the work you love. But avoiding the pitfalls of being your own boss can be a challenge. Money-Smart Solopreneur gives you the essential knowledge, tools, and inspiration you need to live a successful solopreneur life as a full- or part-time freelancer, independent contractor, or side-hustler in the on-demand economy.

The need for improved mental, physical and emotional wellbeing, and the ability to inspire a resilient mindset has never been greater. We were never designed to run in stress mode, and in a seemingly constant state of fight or flight. So, in those situations where we have little control over the sources of pressure, our only option is to influence the way in which we respond. Unashamedly Superhuman is a neuroscience-based peak performance training for anyone interested in reversing the impact of distraction and uncertainty.

1 platform, 2.4 billion monthly users, 200 million business profiles. Only two main ways to make money and one two-part book that teaches you both—in detail. These manuscripts will show you how to start making money on Instagram right away—even if you’ve never used it before.